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Social Media Design

Stamford, Connecticut, United States
January 17, 2018

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Michael Tsivin - Solutions Architect

User Experience & Strategy Design

203-***-**** ~

LinkedIn URL:


“High Energy” - User Experience Architect with 20 years’ extensive & proven experience, successfully delivering complex interactive design projects with usability testing and competitive analysis. Innovative team player with a strong background in all facets of Information Architecture. Extensive experience designing complex solutions for complete digital environments

such as web-based applications, social networking sites, and responsive scalable designs. Industries: Advertising, Healthcare, Pharma, Sports/Entertainment, TV, Finance, Hotel & Hospitality, Blockchain Tech & Non-for-profit.

Experience in remote positions with cloud project & document management.


InVision / Sketch / UX Pin

SafeAgile & Lean UX

Axure (Prototyping)

Mobile Design/iOS/Android

Visio & Omnigraffle

Adobe Creative Suite incl. XD

Blockchain Tech / Cryptocurrencies

Interwoven other CMAs

SharePoint & DocuShare

CLARIZEN collaboration tool

Atlassian JIIRA & CA Rally



User Centric Interaction Design

Brand & Intranet Redesign

Rapid Prototyping

Usability Testing

User Acceptance Testing (UAT)

Responsive Design

Mobile & Tablet (iPad) Design

Touch Screen Interactive Design

Tag Cloud & Blog Design

Site Audits & Competitive Analysis

Web Application Design

Legacy Application Design

Infographics Development

Stakeholder & Pain-Point Interviews

Sitemaps & Navigational - Transactional Workflows

Pitch Mockups & Visualization

Error States Inventory

Scripting - Use Case Scenarios

Portal Redesign

Social Media Marketing (SMM)

Document Taxonomy Management

Formalizing Style Guide

Persona development


Agile/Waterfall Methodologies

Multilingual Design


DropBox: OneDrive: GoogleDrive:


July 2013 - present: WER1 Digital Productions, Stamford, CT

Principal Solutions Architect

Digital consulting offering innovative, scalable solutions including website design, corporate identity, and event promotion. Social media campaigns, Cryptocurrency investing/blockchain tech. YouTube video production, video animation, book launches, package design and product launches. Collaborate with clients in shaping digital business strategy in a fast-changing technological digital universe.

Advise (onboard) private clients on blockchain technology and cryptocurrency investments. Set up users on multiple exchanges with 2FA and IP filtering security. Software and hardware wallet setup. Manage social media groups dedicated to “Crypto” trading strategies. Competitive analysis on ICOs. Coach research tools and methodologies.

WER1 WE ARE ONE is the philosophy & discipline I practice, of unity and cohesiveness with the Client/Brand. It is integral to the successful articulation and implementation of a client’s vision through symbiosis and brand identity. I transition seamlessly in and out of WER1 projects between contract assignments, scaling back accordingly during a new corporate project/contract.

January 2017 – April 2017:

Active Health Management (Subsidiary of Aetna) &

Position - UX Analyst/Designer

Project – Member of 5 person UX team supporting company-wide initiative of adaption of “Safe Agile” & “Lean

UX” RESPONSIVE approach across the spectrum of Web, Mobile, tablet, API & widget design supporting

50 Scrum team both in US and India.


• Translated concepts into wireframes and mockups that lead to intuitive user experiences.

• Facilitated client’s product visions by researching, conceiving, wire framing, sketching, prototyping, and

mocking up user experiences for digital products.

• Designed and delivered wireframes, user stories, user journeys, and mockups optimized for a wide range of

devices and interfaces.

• Made strategic design and user-experience decisions related to core, and new, functions and features.

• Worked with internal clients to understand detailed requirements and design complete user experiences that met

client needs and vision.

October 2015 – March 2016 PMX agency, New York, NY

Solutions Architect (contract)

Project – Redesign of Paralyzed Veterans of America site and transactional portal for Analyzed and distilled BRDs & RFPs into actionable deliverables.

Responsibilities – Client interviews to determine problem areas and opportunities for increased revenue. Scripting User Acceptance Testing (UAT) questions. Survey, execution and summary of results. Presentations of key findings and solutions to clients based on UAT and Competitive Analysis including Social Media.

Creation: Blog Design, Content Audit, Localization and Regionalization of content. Template Assessment, Master Page List. Persona Development. Integration into Drupal Platform & CMS. Americans with Disabilities (ADA) Compliance. Responsive Donation Form. Taxonomy Business rules & Nomenclature guidance.

Sept 2014 – Dec 2014 McMURRY TMG, New York, NY

Solutions Architect (contract)

Project – Created/Designed responsive website for US Travel Lobby client, Brand USA. Content collaboration with teams in Washington, DC, Phoenix and NYC offices via Clarizen, an award-winning cloud-based online project management software with innovative social collaboration capabilities.

Microsite featured a real-time, branded newsroom approach to content creation, marketing and distribution. A team of social journalists, videographers, artists, and web producers contributed daily content including blogs, videos, viral postcards, slideshows, user-generated content to be translated and locally acculturated to best connects with audiences from Brand USA’s key international target markets.

Responsibilities – Completed website redesign of a regional healthcare provider, Ochsner with competitive analysis and total restructuring of content. Highlighting four key primary areas of the website to generate more revenue and improve patient care. Created a modular structure for the site and a set of business rules to govern appearance of secondary and tertiary content.

Utilizing a cloud-based project management and collaboration tool called Clarizen, led analysis, discovery and strategic work sessions for launching an international travel and tourism website. Created user flows and personas to improve customer engagement. User research on US National Parks and their visitation patterns.

APRIL 2014 – JUNE 2014 GCI HEALTH (GCI), New York, NY

Senior User Experience Architect (contract)

Project – Created/Designed responsive website for desktop and mobile experience for Biogen Idec (pharma). Responsive website allows users to select from different Multiple Sclerosis prescription plans, and ask questions to the experts.

Responsibilities – Created blogs, partnered with 3rd-party developer of mobile apps to create shareable, printable guides to the cities based on geo-location.

Worked with agency’s Digital Lead and advocacy partners to develop structure, accordion navigation and sitemaps as well as detailed wireframes for both desktop, mobile and banner rotation mechanism. Led discussions and brainstorming sessions to create content from minimal client directions and input. Implemented a passed roll-out approach with additional features being implemented in stages.

NOV 2013 - JAN 2014 GREATER THAN ONE (GTO), New York, NY

Senior User Experience Designer (contract)

Project – Rebranded two sister product sites for both Health Care Provider and Consumer side streams of revenue for Meda Pharmaceuticals.

Responsibilities – Researched Meda’s competitors’ marketing/positioning of brands. Developed social media strategy and mobile integration to increase customer base.

Worked with internal teams and with feedback from the client to reorganize content and craft new customer engagement strategy. Designed integrated branding (navigation) solution that covers all Meda’s brands across the full spectrum of its business.

Led discussions and white boarding (brainstorming) sessions and review of analytical analysis to help craft marketing/branding strategy. Designed I/A deliverables (content buckets, site maps and wireframes) to help inform the process of site development and design. Collaborated on iPad design with team members.


Contract Position – Senior User Experience Designer

Projects – Designed iPad apps, responsive sites and updates of mobile applications and websites for advertising agency specializing in top-brand Pharmaceutical companies, Pfizer, Bayer, and J&J.

Responsibilities – Worked with internal teams to understand business models and goals. Helped define strategy, content, and features for design of their web site and mobile platform. Identified audiences and their information and functional needs. Defined site architecture and navigation that serves as blueprint of site upon which all other aspects are built. Created wireframes, site maps, process flows/maps, schematics, feature lists, mockups, visual specifications, working prototypes, etc. to describe the user experience.

MAY 2013 – JUNE 2013 NTT DATA for Department of Sanitation (City of New York), New York, NY

User Experience Specialist (contract)

Projects – Designed city-wide planning software for allocating personnel and equipment for multiple tasks across all 5 Boroughs and 11,000 employees.

Responsibilities – Assisted in establishing the experience design structure that informed all subsequent aspects of the final design and development including organizational and navigational paradigms/metaphors.

Sitemaps, Workflows, UC scenarios

Project documentation/annotation

Usability research/ Content audit & prioritization

JAN 2013 – FEB 2013 HAVAS LYNX - Worldwide (Health), New York, NY

Senior Information Architect (contract)

Projects – Tekturna (DMW Strategy) (PI Selling tool), Rapaflo, Exforge.

Responsibilities – Lead member of the UX team that designed and supported multiple campaigns and initiatives for global healthcare communications group.

Designed iPad applications and touch screen computing selling tools.

Led efforts to redesign Prescription Information site after rebranding and strategy shift brought by merger.

Designed wireframes, developed sitemaps, illustrated animation sequences along with annotation of implementation to the developers and programmers.

JUN 2011 – DEC 2011 Leukemia and Lymphoma Society, White Plains, NY

Senior Information Architect (contract)

Projects – Redesigned public facing sites and internally used web apps. Worked on national campaigns: Team in Training, Light the Night, Man and Woman of the Year, Leukemia Cup Regatta. Rush Limbaugh's Radio-a-Thon and other initiatives including redesign of "Captcha" authentication.

Responsibilities – UX team lead, designing and supporting new and existing web-based and legacy application projects (CRM tools) addressing Society's business requirements for internal business applications and external e-business initiatives.

Business analysis of information architecture. Writing use cases, internal usability testing according to UI/UX/IA principles and industry best practices.

MAR 2010 - May 2011 Starwood Hotels & Resorts Worldwide Inc., White Plains, NY

Senior Information Architect

Projects – Major brand redesigns and enhancements across the spectrum of 11 international brands.

Responsibilities – Worked simultaneously on 11 individual brands, such as SPG, Westin, Sheraton, W, St. Regis, The Luxury Collection, Aloft, Element, Four Points, Le Meridien, and other transactional sites like Reported to Director of Information Architecture.

The Global Web Services Information Architect position is responsible for creating innovative UI solutions to meet specific business requirements, working closely with internal clients and dedicated project teams, documenting, presenting, and refining recommendations from project inception through launch.

JAN 2010 DIGITAS, Stamford, CT

Lead Interaction Designer

Responsibilities: (Short term project) –, "Choice Benefits"

Document all possible error states on SkyMiles via PowerPoint Annotated Comps, "Error Matrix" spreadsheet; Workflows for Benefit Selection; Error Flow for Delta development team.

JUN 2009 – JAN 2010 WELLPOINT – Anthem Blue Cross and Blue Shield, North Haven, CT

Web Experience Architect

Responsibilities – Part of a four-person UDX team responsible for I/A design for all corporate platforms of Web communication, e-mail, Web, mobile and social networks. Created new Intranet portal for WellPoint's 44,000+ internal users using localization and customization technology. Redesigned enrollment portion of consumer portal based on card sorting technique to streamline user experience. Created a medical social networking portal for 500,000 Verizon members utilizing Drupal. Developed successful "Job Intake," "Project Tracking" and management solution via administration of SharePoint team collaboration site. Developed user experiences based on consumer and business stakeholders feedback and results of focus groups. Evaluated and integrated new technology (project management, prototyping software, video encoding, Silverlight, etc.) Supported delivery of new and useful Web technologies like mobile platform that advanced corporate business strategy.

FEB 2009 – MAR 2009 Pitney Bowes, Stamford, CT

Senior U/I (User Experience Designer)

Responsibilities – Created effective online user experience that successfully achieved specific business and customer goals on website, rich media, and Web-enabled applications. Worked closely with the internal client, creative and project management team to provide the greatest customer experience with a high level of quality and clarity of message for all communications.

Worked on a large marketing, transactional and content-focused site. Gathered knowledge of the technical components involved in Web development.

AUG 2008 – FEB 2009 NBC/UXD, New York, NY

U/I (User Experience Designer)

Responsibilities: Interactive User Experience Designer/Architect responsible for creating a world-class online branded experience for leading global media company with a sophisticated, demanding and international audience. Contributed to an ambitious online strategy by executing clear, intuitive information architecture and interaction design documentation. Worked with: producers and clients analyzing business goals; development team to understand technical and CMA limitations to guide prototyping and actionable design process.

JAN 2007 – AUG 2008 NBC, Stamford, CT

I/A (Information & User Experience Architect)

Responsibilities – Conceptualized design and creation of wireframes, user flows and user interface designs for NBC Web site. Built prototype for online gaming application. Developed interactive designs based on business requirement documents, functional specifications and RFPs. Juggled multiple projects under ambitious deadlines and delivered high-quality work on schedule.

2005-2007 Contract positions, as I/A (Information Architect) with the following companies: AllianceBernstein, NY, NY; IMC2, NY, NY; Euro RSCG, NY, NY; and Aris Global, Stamford, CT.

Keywords = Solutions Architect, User Experience Designer, UX/UI Designer, Interaction Designer, Information Architect, User Experience Architect, Product Designer, UX Design, UI Design, Web User Interface, Mobile Design, iOS, Android, MAC, Linux, Prototype Development, Social Media Strategy, Content Management Systems, Wireframes, Sitemaps, Workflows, safe agile, remote position, User Centric Interaction Design, Complete Brand Redesign, Complete Intranet Redesign, Rapid Prototyping, Usability Testing, agile engineering environment, User Acceptance Testing (UAT) Responsive Design, Mobile & Tablet (iPad) Design, Touch Screen Interactive Design, Tag Cloud & Blog Design, Remote Position, Site Audits & Competitive Analysis, Widget Design, Web Application Design, Legacy Application Design, Infographics Development, Stakeholder & Pain-Point Interviews, Sitemaps & Navigational Transactional Workflows, Pitch Mockups & Visualization, Inventory of Error States, Scripting, Use Case Scenarios, Portal Redesign, Social Media Marketing, Document Taxonomy Management, Formalizing Style Guide, Persona development, Story-boarding, Agile/Waterfall Methodologies, Multilingual Design, Cloud-based project and document management tools, Results-oriented Information User Experience Architect with extensive and proven experience managing multiple, large-scale, national and international, interactive design projects, including usability analysis and user acceptance testing. Extensive experience generating and interpreting business requirements including usability testing, formal internal UAT research. Interactive design with business impact analysis, providing heavy annotations and interaction instructions to offshore developers. Strategic thinker and implementer of innovative ideas with an emphasis on responsive design, touch screen computing (mobile) and social networking. Rapid prototyping conceptual to delivery. Portfolio dozens of major projects in numerous industries: Advertising, Healthcare, Pharmaceutical, Sports & Entertainment, Television, Finance, Hotel & Hospitality, Travel, and Non-profit sectors. INVISION, JIIRA, Lean UX, Rally ca, SKETCH, Product design, AB MVT Testing, SafeAgile, UX Analyst, Adobe Experience Design, UX Analyst.

Digital marketing strategy, Wireframing sites and applications, Data visualization, Strategy development and concept visualization, Process flow design, Multi-channel campaign design, User persona development, Market segmentation analysis, Website and application architecture, Rapid prototyping and interactive modelling, Heuristic evaluations, Content strategy, Usability testing QA testing

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