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Data analytics, website analytics, SEO marketing

Dallas, Texas, United States
January 16, 2018

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Steve Neumeier

**** ******** ******, ***** *****



University of North Texas, Denton, TX

Graduated May 2017

Bachelor of Science- E-Commerce w/ a minor in Marketing & Analytics

Cumulative GPA- 3.7

Knowledge of: digital marketing, web analytics, decision sciences, SEO (best practices, multiple back linking tools, & multiple site audit tools), SEM, PPC, & data analytics (SQL, Excel, & tableau)

Professional Experience

Business & Marketing Analytics Intern (May 2017-August 2017)

American Precious Metals Exchange (APMEX), Oklahoma City, OK

Used SEMrush, Excel, & Google Analytics to analyze 3 years’ worth of sales data amounting to more than $1 billion in sales to find trends and measure site performance then formally present them to Director of Analytics, CIO, COO, & CEO

Worked in conjunction with marketing department to develop an A/B test Email campaign that targeted users of the wish list option. Targeted Emails resulted in a 1.77% increase in conversion over a week’s time

Used Excel functions (Vlookup, Hlookup, Pivot tables, & ‘If then’) to analyze entire history of website sales data to segment the data down and develop unique personas that could be used for targeted marketing campaigns. Suggested 9 onsite A/B changes that would increase conversion for each persona

Digital Marketing & Marketing Analytics Intern (May 2016- Aug 2017)

Fossil Group Inc, Dallas, TX

Maintained weekly SEM reports aggregating data from multiple

Used SEO tools (SEMrush and SpyFu) to find relevant keywords, high volume, and high ROI keywords for AdWords Campaign

Visualized Google analytics and various SEO software reports using tableau every week

Trend analysis data used in social media marketing strategy for two separate consumer personas

Digital Marketing & Internet Sales (Aug 2013- July 2014)

Texas Nissan of Grapevine, Grapevine, TX

Used SEO (back linking & on page keyword) to increase local page rank for popular car models being sold

Responsible for bringing over 45 people per week on average to the dealership to look for a new car

Part of a team of 4 that was responsible for all online sales and customer interaction. Learned to work well with small teams that took on large workloads

Skills and Proficiencies

Certified in: Excel through Rice University, Google analytics, Google AdWords, Google Digital Sales, & Google Mobile Sites

Professional experience with: Excel, SQL, & Tableau for data analytics and visualization. Google Analytics, SEMrush, Linkdex, Raventools, Screaming Frog & Listrak for website analytics

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