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Marketing Communications Manager

Phoenix, Arizona, United States
January 15, 2018

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Veronica Garcia

*** *. **** ****** • Phoenix, AZ 85207 • 858-***-**** •


Accomplished marketing manager with over eight years experience in the technology sector looking to leverage extensive background in brand management, cross-functional organization, and corporate communications into a Marketing Communications position with an innovative organization.

Qualifications Profile

Marketing professional with a proven record of successfully leading multiple projects across global divisions. A creative leader recognized for driving revenues through targeted promotional campaigns, new product launch initiatives, and digital marketing campaigns for global brands.

Expert Communicator, skilled in written and oral communications including presentations, creative briefs, and the implementation of branded consumer messaging across integrated Retail, Web, Media, Social Media, CRM, and PR platforms. Strategic leader providing go-to-market plans to worldwide regions. Fluent in Spanish.

Professional Experience

Caregiver to special needs family member 2017

Phoenix, AZ

Marketing Program Manager Creative Communications services (CCS/PR, Inc.) 2015 - 2016

San Diego, CA

Project manage a wide range of world-class customer reference programs, strategic marketing, case study writing and PR services for corporate clients, Hewlett-Packard and Carestream Health.

Independent Consultant 2013 - 2015

San Diego, CA

Coordinated demand generation plans and launch support materials for new client accounts, including Amalgamated Audit, a Utilities start-up. Created and implemented communications plan including written and oral presentations and sales collateral to achieve market development goals.

Project Director Moderator Culturati Research & Consulting, Inc. 2011 - 2012

San Diego, CA

Effectively led consumer product research studies and communications testing, targeting US Hispanic markets. Proficiently collected, analyzed, and interpreted qualitative and quantitative research findings and drafted quality final client reports including strategic messaging recommendations for optimizing advertising results.

Selected Accomplishments:

Promoted successful product marketing and sales through the implementation of market research and testing.

Key Consumer Brand Accounts Managed: Cheerios, Neutrogena, Kimberly-Clark, Toyota.

Marketing Communications Manager Sony Electronics of America 2009 - 2010

San Diego, CA

Led and managed overall marketing strategy for a professional camera series with focus on digital content creation, including: social media, TV ads, PR/Branded events, blog site, web and retail merchandising, and e-mail campaigns. Led and drove all category marketing activation programs for a cross-functional team of experts with a $15M Ad budget.

Selected Accomplishments:

Revolutionized the professional category with the successful launch of the world’s most compact DSLR camera, the αNEX Series (Winner of Popular Photography’s prestigious Camera of the Year award: 2010, 2011).

Designed and led brand credibility projects for Sony’s Professional Photography program, ‘Artisans of Imagery.’

Initiated and project managed the creation of a customized reseller publication, ‘Sony Inside Edge’.

Funded and implemented communications initiatives designed to reach, educate, and engage consumers, (tradeshow events, video, product catalogs, photography workshops, custom reseller publication) resulting in expanded market share and revenue growth.

Managed external creative agencies in executing against go-to-market plans and developing creative assets and national campaigns.

Drove marked increases in category sales and business profitability.

Professional Experience, Con’t

Marketing Project Manager, Direct Channel Sony Electronics of America 2007 - 2009

San Diego, CA

Led US product launch of Cybershot, Handycam, and Alpha DSLR camera categories through Sony’s retail and E-commerce channels. Project managed launch timelines and deliverables between category product teams and the Web/Retail merchandising teams to ensure on-time market delivery. Actively coordinated new product training, visual merchandising initiatives, and promotional campaigns to produce incremental revenue for Sony’s direct channel.

Selected Accomplishments:

Created and executed a new product launch process resulting in on-time, on-budget market delivery of over 80 product skus.

Planned and secured funding for the construction of specialty shop fixtures and specialist staffing for select Sony Style retail stores as part of a shop-in-shop expansion of a high end professional camera category, Alpha.

Effectively managed a cross-functional team of design, engineering, procurement, web platform operations, finance, logistics, and marketing staff in creating a Sony-branded gift box product.

Rolled out a personalized camera engraving option, a key brand loyalty initiative, resulting in growth of direct channel online sales.

Marketing Manager, Reseller Channel Intel Corporation 2005 - 2006

Folsom, CA

Successfully introduced Intel’s first digital home platform brand, Intel® Viiv™ technology, to the global channel reseller market. Actively generated go-to-market launch support materials and communications plans for Marketing Regional Managers and Field Agents in Europe, Asia/India, and Latin America. Created customer reseller face-to-face training events and online training tools, facilitating global localization.

Selected Accomplishments:

Successfully coordinated worldwide reseller customer design systems to showcase at CES, North America’s premiere consumer electronics event, generating market application global exposure.

Product Manager Hewlett Packard Corporation 2002 - 2005

Boise, ID

Served as Global Lead at US Headquarters, delivering training and product communications for world-wide field technical teams on new launch updates and customer support change requirements. Translated global customer needs and issues into customized solutions and new features for successor products, securing customer loyalty and optimal business growth.

Selected Accomplishments:

Launched and managed 4 midrange LaserJet printers to the global enterprise market, representing the highest unit volume product among this product class.

Successfully managed world-wide customer escalations to address product and customer workflow issues, resulting in sustained key customer account relationships and future enterprise business revenues.

Published world-wide white paper communications for emerging product updates and issue resolutions, resulting in over $20M in sustained account savings.

Created best-in-class customer experiences through ongoing teamwork and quality assurance efforts with engine, firmware, software, supply chain, and testing teams, resulting in customer loyalty and footprint expansion.

Professional Education & Certifications

Master of Business Administration Arizona State University

Concentration in Services Marketing and Management

Bachelor of Science in Business Administration University of Arizona

Majors in Marketing and Finance

Global Leadership Certification Thunderbird Graduate School of International Management

TEFL/TESOL English Language Teaching Certification International TEFL Academy INTESOL

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