Sales Manager

Philip D. Sagan, MBA

**** ******* **. ***** *********, Ohio 43221 C: 614-***-**** E: *******@*****.***

Regional Sales Manager

Sales/marketing professional with major account/national sales, business development and strategic planning expertise built upon operations and accounting background and two decades of industry experience. Proven track record includes building a book of business to portfolio with 300+ clients – including such well-known luxury brands as Ritz Carlton, St. Regis, Beverly Hilton, Hotel Bel Air and Peninsula Hotels – and adding up to 20 new clientele annually while instituting new practices which enhanced cash flow and corporate bottom line.

Core Competencies

Major Account Sales

Client Management

Project Management

Financial Management

Merchandising/Promotion

Marketing Analyst

Program Development

Market Identification

Inventory Management

Career Highlights

Doubled sales from $2.5 million to nearly $5 million – closing deals with client roster, including Peninsula Hotels, Mandarin Hotels, Ritz Carlton, St. Regis, Montage, and Standard Hotels.

Improved corporate revenue by 20%, while raising profits. Increased competitiveness of offerings, by lowering prices and enabling clients to buy all room linen from one company, adding terry towels, bath rugs, pool towels, chaise covers and spa linen to the product portfolio.

Earned annual sales bonuses for reaching or exceeding goals for consecutive three-year period. Added up to 20 new accounts annually, while expanding business within Texas region. Also helped implement the new account management system, which boosted personal productivity.

Penetrated and developed previously untapped growth areas to include Houston, Memphis, Atlanta, Maine resulting in significant revenue and profit increases.

Professional Experience

FILI D’ORO, INC., Columbus, Ohio 2009 – 2017

EASTERN REGIONAL MANAGER

Recruited back by CEO after leaving the company in 2007. Accountable for book of business – consisting of 300+ customers – developed by marketing bed and table linen as well as terry towel line (bath rugs, robes and turn-down mats) to mainly four and five star hotels, in addition to high-end restaurants, design firms and purchasing companies.

Conducted small group or individual client presentations, negotiating contract pricing later approved by company President. Represented company in absence of President and at national trade shows on numerous occasions. Enhanced client relationships by writing and distributing customer thank you letters, receiving and forwarding orders, distributing invoices and samples, and maintaining customer accounts. Created annual marketing strategies.

Expanded eastern region territory – covering Texas east to the Atlantic Ocean, with sales across the Caribbean, Canada, Mexico and Europe – by scheduling client appointments, closing deals and tracking production and performance using an Infotrac customer database.

Cut prices – to compete with TY Group and Harbor Linen – while supplying options to client base unable to afford premium pricing, introducing alternative production facility. Actions grew customer portfolio, without reducing product or service quality. In addition, acquired business and clients from Frette, Rivolta and Garnier-Thiebault competitors, by offering better service and quality components.

Reduced corporate expenses – by estimated $4,000 annually – by transitioning from use of full-service travel agency to online discount services, booking hotel and car rentals via Hotwire and similar options.

RATTLEBACK (Formerly Mlicki, Inc.), Columbus, Ohio 2007 – 2009

BUSINESS DEVELOPER

Promoted agency content, digital and brand marketing services – as well as marketing review and training offerings – to banking, construction, technology, engineering, architecture, consulting and restaurant clientele within territory spanning Ohio and surrounding states.

Built and significantly expanded book of business – obtaining numerous new clients, including Emerson, Mark Pi’s, and The Ohio State University – working directly with agency owner and alongside creative team. Contacted business owners and Marketing Directors to schedule meetings and presentations with decision makers, engaging with industry leaders at local networking events.

Grew sales by 10% – adding total of five new large accounts over tenure – expanding Midwest territory by promoting agency and services at national conference in Chicago.

Enhanced personal production by implementing Salesforce software to track entirety of sales pipeline – from original contact with company representative to close of deal. Oversaw front-end sales, with new client account maintained by assigned Account Manager.

Gave presentations to large groups – including Cardinal Health – presenting benefits and value of hiring agency. Worked with company principal to create individual contract terms & conditions, securing agreements with multiple firms.

Led efforts to re-brand company – highlighting relevancy of agency in online marketplace – by helping develop messaging and writing copy for new brochure and supporting collateral. Contributed to several direct mail marketing campaigns involving distribution of brochure to existing and prospective clients, in order to secure add-on sales or obtain new clients.

Enhanced employer’s bottom line – while improving personal sales close ratio – by expanding online marketing channels via social media, including Twitter. Educated self on effective use of social media platforms to advertise services, start conversations with prospective clients and offer presentations marketing agency service lines.

Experimented with new approaches to market services, focusing on top-level branding, consulting, and strategic online advertising channels. Narrowed client list from any medium-sized local/regional business to market leaders in banking, architecture, education, engineering and manufacturing industries.

Following market decline in 2008 – at time when companies significantly slashed marketing budget – focused on selling web-design and other trending services, landing several sizeable accounts.

EDUCATION

Master of Business Administration

Fisher College of Business, The Ohio State University, Columbus, OH

Bachelor of Arts Degree

University of Michigan, Ann Arbor, MI

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