Palak Gupta

Mobile: +91-798*******

Email:ac314w@r.postjobfree.com

CURRICULUM VITAE

CAREER SUMMARY

Solutions-focused, meticulous and result-oriented professional with over 2 years 2 months of a successful career with diverse roles distinguished by commended performance and proven results

Aassociated with Alpha Infolab Pvt.Ltd.in Indore as a Junior Digital Marketing Executive involved in all activities related to Digital Marketing, Campaign Management, PPC, Portal Management, Search Engine Marketing and Affiliate Marketing etc.

Excellent interpersonal, communication and organizational skills with proven Abilities in team management and planning

Ability to maintain a well disciplined and highly motivated Executives

PRIMARY SKILLLS

Portal Management

Campaign Management

Display Marketing

Affiliate Marketing

Manage Adnetwork

Google Adsence

Google Analytic

Social Media Marketing (SMM)

Social Media Optimization (SMO)

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

KEY RESPONSIBILITIES HANDLED

Creating engaging social media strategies and execution plans that cultivated audiences, Increased web presence and enhanced brand awareness.

Monitoring the success of Social Media Campaigns through media analytics, KPIs and dashboards.

Assisting the company’s business development team in developing proposals within the digital marketing segment.

Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management.

Coordinated with marketing and sales teams as well as key agency media partners to gather information towards analyzing efficacy and return on Investment (ROI) of all brand management events.

Handling day to day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review and optimization of paid search campaigns.

Reporting of campaigns with in-depth analysis on performance of keywords, ad-copies, bounce rates etc.

Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click.

Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation pipeline strategy and budget responsibility.

EMPLOYERS & POSITION HELD

Alpha Infolab Pvt. Ltd. As Digital Marketing Executive from 01-JAN-2015 till 07-MAR-2017

IT SKILLS

Knowledge of MS-Office

Google Analytics

Internet Applications

ACADEMIC QUALIFICATION

M.Sc. in Applied Mathematics from IET DAVV with First Division

B.Sc. in Computer Science from New GDC with First Division

CAREER PROJECTS

Project 1 (January 2015 – March 2015)

Project Name : CouponNdeal India

Website : www.couponndeal.com

Goals and Objectives

Add and update a coupons and deals on the website.

SEO (Search Engine Optimization)

SMO (Social Media Optimization)

Project 2 (April 2015 – Feburary 2017)

Project Name : CouponNdeal USA

Website : www.couponndeal.us

Goals and Objectives

Competitive Analysis

SEM (Search Engine Marketing)

SMM (Social Media Marketing)

Affiliate Marketing

PERSONAL DETAILS

Date of Birth: 29-MAR-1991

Languages Known: English & Hindi

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