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Sales Manager

Cape Town, WC, South Africa
January 13, 2018

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Curriculum Vitae of Tania April

** ****** ****


Cape Town


Mobile: 082-***-****



Written and spoken English and Afrikaans

South African Citizen

Residing in Lansdowne, Southern Suburbs – Cape Town


1998 Matriculated from Muizenberg High School

2016 - 2019 – Bachelor of Business Administration – Management College of South Africa





Domestic Fares & Ticketing – GTA Travel Academy

Excel Level 1/2/3

HIV and AIDS Awareness – Compliance South Africa

Introduction to Travel Co-ordination – GTA Travel Academy

Advanced Customer Care – GTA Travel Academy

Travel Tender Workshop – Travel Works

Sales Mentorship Program – Travel Works


Word / MS Office / Microsoft Outlook / Excel / E-mail / Internet


Quicktrav Accounting / Maximizer CRM /

Employment History

April 2016 - Current

Ma Afrika Hotels

Group Sales Manager

Roles and Responsibilities:

Administer all targets and prepare and implement plans for all new businesses and manage contracts.

Ensure optimal use of all management techniques and negotiate on room rates to increase company profits.

Develop and maintain professional relationships with sales staff and organize files for all clients and employers.

Perform research and conduct surveys on market place and analyse industry strengths and weaknesses.

Determine all reports as required by organizations, prepare same and participate in various trade shows for organization.

Develop and maintain effective relationships with all new and prospective customers and monitor all activities for sales calls.

Analyse competitor strength and weaknesses and prepare organization strategies to cater to all.

Evaluate and select prospective accounts to increase business and revenue for organization.

Establish an efficient relationship with customers and develop new markets for new existing accounts.

Analyze all businesses and recommend effective strategies to impact all businesses.

Organize various sales trips for all tradeshows in coordination with sales and marketing department.

Maintain and update all knowledge on industry trends.

Reason for leaving : Promotion to a Management role

April 2011 – March 2016

African Hotels & Adventures/ Three Cities Hotel Group

Key Account Manager

Roles and Responsibilities:

I am responsible for New Business Development in the Corporate/Public Sector and PCO/STO sectors and maintaining key accounts on a national level.

I represent the 47 properties within the aha portfolio ranging from City Hotels to Game Lodges and Lifestyle Retreats.

Provide timely feedback to management/Owners/General Managers at monthly financial reviews

Recommend changes in products, service, and policy by evaluating results and competitive developments

I work independently with a sales coordinator in Cape Town and we report directly into our National Sales Manager based at Head Office in Johannesburg

My position required a fair amount of regular travel across the South Africa and neighbouring countries and also to ensure high standards are maintained across the board for all properties.

Manage my account expenses and project/forecast figures for revenue generation.

Keep management informed by submitting activity and Exco reports, such as daily call reports, weekly work plans, and monthly and annual territory analysis

Reason for leaving : Career Opportunity

April 2010 – March 2011

Leisure Hotels – Hospitality Group

Sales Manager

Roles and Responsibilities:

Responsible for Corporate, Public Sector, PCO and Travel Agent Room Sales for the hotel.

Update action plans and financial objectives quarterly.

Identify new markets and business opportunities and increase sales.

Represent Hotels in various events and exhibitions.

Implements all sales action plans related to my market areas as outlined in the marketing plan.

Conducts daily sales calls and arrange site inspection trips to hotels .

Able to provide Quick and timely responses, immediate communication to the properties, develop professional long term business relationships.

Participates in sales calls with members of sales team to acquire new business and/or close on business.

Executes and supports the operational aspects of business booked (e.g. CVGR, generating proposal, Corporate Rate Application letter, writing contract, customer correspondence).

Driving customer loyalty by delivering service excellence throughout each customer experience.

Reason for leaving : Career opportunity

April 2008 – March 2010


Junior Key Account Manager/Sales Co Ordinator

Main Job Functions:

Managing and servicing a portfolio of the company’s corporate clients as well as Government Departments

Update clients’ weekly/monthly Sales records on MIS.

Manage proposal process for tenders

Update Client and Supplier databases

Developing lead generation plans with targets, measures, and objectivesAttending network and promotional events to develop and maintain contact with potential clients and suppliers.

Coordinating all marketing/advertising material

Meeting with suppliers to discuss our client’s requirements.

Meeting with suppliers to set up corporate agreements for clients.

Processing enquiries by phone, fax, email and personal visits in relation to company business.

Sourcing new business and setting up new business meetings.

October 2007 – March 2008 – I remained at home for a few months after being retrenched from Thompsons Holidays.

April 2003 – September 2007


Creditors Controller

Main Job Functions:

Processing of daily Account Payment transactions (International and Domestic)

Reconciling vendors accounts

Processing Refunds to clients via Speedpoint and Online Banking

Processing vendor payments online

Reason for leaving : Management Changes – Staff Retrenchment

March 2002 – March 2003


Creditors Clerk

Main Job Functions:

Processing of daily Account Payment transactions (International and Domestic)

Reconciling vendors accounts and journalizing payments

Processing Refunds to clients

Reason for leaving : Career Opportunity

February 2001 – March 2002



Main Job Functions:

Switchboard duty

Assisting with BSP

Assisting consultants with hotel and car hire reservations

Reason for leaving : Career opportunity

February1999 – January 2001


Personal Assistant

Roles and responsibilities:

Managing and planning Marketing Director and Brand Manager’s Diaries.

Manage travel arrangements.

Setting up appointments with clients.

Administration and accounting duties

Reason for leaving: Company Liquidated


Go Tourism Promotions

Gilles Guiot – Owner - 021-***-****

Thompsons Tours

Harry Dullabh – Group Financial Officer - 011-***-****

Travel With Flair

Craig Steyn – Managing Director - 021-***-****

Leisure Hotels

Sedick Adams – Group Revenue Manager - 021-***-****

African Hotels & Adventures

Annanias Disenyeng – Group Revenue Manager – 087-***-****

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