Event Management/ Account Executive/ Promotions & Regional Manager
Resume:
NICOLE MARIE VALLE
MARKETING EVENT MANAGEMENT
Leander, TX 78641
715-***-**** (mobile)
***************@*****.***
CAREER PROFILE
MARKETING PROFESSIONAL with over ten years of experience managing marketing campaigns and events both regionally and locally.
EFFECTIVE EVENT MANAGEMENT demonstrated through the facilitation and execution of over 200 events a weekend simultaneously.
PROVEN ABILITY TO MANAGE, MOTIVATE, AND TRAIN promotional and event marketing teams through strong communication and leadership skills, as well as work collaboratively with Account Managers and on-site staff to achieve exceptional performance.
ABILITY TO CREATE PRODUCT BUZZ to effectively promote and sell new or improved merchandise lines, consistently exceeding sales goals. PROFESSIONAL EXPERIENCE
THE MARKETING ARM, MARINA DEL REY, CA, MAY 2011-APRIL 2014 REGIONAL MANAGER/ ACCOUNT EXECUTIVE
Region Manager for a three month Pfizer Emergen-C budgeted $400,000 in-store demonstration program. Performed a 96.62% overall execution rate over 1,300 retail activations effectively increasing sales by 153.26% sales over 13 weeks.
Region Manager for the Sam’s Club Adult Beverage program. Responsible for executing nationwide program from hiring to budgeting and reporting to client interactions. Brands included but not limited to: Anheuser- Busch, Bacardi, Corona, Jack Daniels, Jim Beam, Mikes Hard Lemonade, Sam Adams and Stella Artois.
Account Executive for the Anheuser-Busch’s Goose Island on-premise program. Hired over 80 Brand Ambassadors and created the monthly Goose Island market analysis newsletter for the client.
Account Executive for Royal Canin in-store program. Responsible for hiring over 60 Pet Nutrition Reps, Scheduled the staff, payroll submission, inventory management, recruiting, maintaining store relationships and overall program management. Created monthly market analysis and market trend newsletter for client.
Account Coordinator for a four day promotional campaign for over 60,000 attendees for Neutrogena at the 2012 Nike Women’s Marathon.
Recruited and successfully hired over 180 Brand Ambassadors for a four month Nintendo Wii-U National tour.
Account Coordinator for Mountain Dew’s Dark Knight screening event. Hired staff, trained, provided event kits/ materials and managed over 30 accounts nationwide. MEDIA STAR PROMOTIONS, MINNEAPOLIS, MN, FEBRUARY 2011-MAY 2011 MARKET MANAGER
Built brand awareness of RJ Reynolds products by planning and executing nightly promotional activations, and monthly event campaigns.
Displayed ground-breaking success from implementing nightly activations in over 50 accounts/venues while overseeing 30+ Brand Ambassadors simultaneously.
Created long and short-term strategic marketing plans for brand direction and image development. Brand Identity
and Development
Budget Management
Client & Vendor Relationships
Product Demonstrations and
Event Facilitation
Entrepreneurial Leadership
MS Office Computer Savvy
Marketing Strategy &
Business Development
GMR MARKETING LLC, ORLANDO, FL, NOV 2007-FEB 2011
PROMOTIONAL FIELD MANAGER
Developed successful brand experiences and exposure for Philip Morris products by planning, executing and overseeing a qualified staff of Brand Ambassadors to execute nightly activations in 30+ on-site accounts.
Established work standards to promote efficiency and effectiveness of increasing brand awareness for client.
Managed a wide-ranging spectrum of marketing objectives and goals; resulting in being chosen as the “Top Market Performance” for three continuous years.
Analyzed market research, sales reports and competitor activities. Coordinated with internal teams to form company marketing strategies.
My employee retention rate remained a consistent 90% of greater throughout the 4 years of managing Brand Ambassadors at GMR Marketing.
GT EVENTS INC, ORLANDO, FL, OCT 2010-JAN 2011
MARKET MANAGER
Accountable for 10 Field Brand Ambassadors who promoted the CLEAR technology, $5,000 of inventory and daily market analysis reporting for the client.
Recognized as the team leader who got the job done with a sense of urgency and professionalism without compromising the quality of work or attention to detail.
Scheduled account visits, maintained a weekly budget and provided feedback in an effort to assist with the targeting and diagnosis of new and upcoming trends. ATTACK MARKETING, ORLANDO, FL, OCT 2010
BRAND AMBASSADOR, BUICK REGAL DISCOVERY TOUR
Spokesperson for company at major industry events providing company details and technical client support.
Showed a strong ability to determine individual needs by answering any questions that a potential buyer might have.
Conducted extensive market, consumer and competitor research to find new opportunities. TEAM ENTERPRISE, ORLANDO, FL,
BRAND AMBASSADOR, MILLER CHILL
Energetic and professional top sales performer who has a proven record of establishing new consumers by increasing sales and profitability for the client.
Incorporated my passion for customer service with my ability to educate consumers while increasing brand awareness.
Ensured maintenance of various marketing collateral materials, samples and displays EDUCATION & TRAINING
BACHELOR OF SCIENCE (BS), RETAIL MANAGEMENT: University Wisconsin-Stout, Menomonie, WI, 2007 MINOR, BUSINESS ADMINISTRATION: University Wisconsin-Stout, Menomonie, WI, 2007 Continuing Education: University of Central Florida, 2010 US ARMY TRAINING SGT, HUMAN RESOURCE MANAGEMENT: JAN 2003-JAN 2011
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