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Sales Representative

North Wales, Pennsylvania, 19454, United States
January 12, 2018

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Anthony Santiago

*** ******* ****** ********, ** 19446

Cell: 267-***-**** Email:


AOI Distribution Inc. Sept 2014 - Present

Territory Manager

Managed and ran a sales territory for a rapidly growing start up Medical Device Distribution Company.

Successfully developed and grew the territory from zero business to over a million dollars in revenue.

Helped to launch new surgical innovations and train hospital staff and physicians on the surgical techniques and how to properly use the devices for improved patient care.

Negotiated contracts and inventory levels with hospitals and surgical centers throughout the territory.

Managed and maintained sales reports, pipelines and surgical calendars among a team of field sales representatives.

Coordinated logistical efforts and strategies to ensure necessary inventory was allocated and available for all surgeries within the territory.

Performed field training with new sales representatives in both the operating room and hospital/surgery center purchasing departments.

Performed office training for new sales representatives which consisted of basic to advanced sales skills, relationship building and relationship maintenance.

Organized cadaveric bio-skills training labs for orthopedic surgeons and orthopedic residents on emerging technologies as they were introduced to the market.

Fraser Advanced Information Systems Feb 2012 – June 2014

Digital Sales Representative

Implemented new technology solutions to reduce operating costs by helping companies turn cost centers into revenue generators

Improved efficiency and productivity of workflow at law firms and saved some firms over $20k per contract

Helped medical organizations maintain their HIPAA compliance through data encryption

Provided quarterly cost analysis for clients with reports to show clients’ cost justification for their expenditures on business solutions

Negotiated 24 to 60 month contracts with C level employees or business owners of small to medium size business

Helped clients to budget and plan for current and future business equipment and IT infrastructure needs.

Represented multiple manufacturers of business solutions

2012 Fraser AIS Rookie of the Year

97% of quota 2012

200% of new business quota Q1 2013

Q2 2013 promoted to Education Specialist and oversaw multiple accounts nearing $1 million in value per account

As the Education Specialist I held quarterly reviews with school superintendents and business managers to monitor the performance of equipment and software solutions that were in place and upgraded or revised solutions as necessary

Q1 2014 Promoted to Managed Services Representative where I attended meetings with all equipment reps to sell IT solutions to equipment customers and prospects

West Laurel Hill Cemetery Companies Aug 2009 – Aug 2010

Family Service Representative

Specialized in pre-need arrangements for end of life services

Organized cemetery and community functions attended by families to network and build referral business

Performed vault research of previous interments in family lots for pre-need cemetery sales

Worked with families that had previously pre-arranged funeral and cemetery services to complete sales of additional products that had not previously been included in their arrangements

Networked with outside funeral homes to facilitate sales of property and interment fees within West Laurel Hill Cemetery

Followed up with grieving families in order to build strong relationships which created opportunities for future business

Rejuvenated relationships and completed sales with families that had become cold leads with previous representatives

Facilitated sales of cemetery property, community mausoleum crypts, columbarium cremation niches, outer burial containers, granite and bronze monuments, and inscriptions for memorials

Worked with grieving families to coordinate funeral services which included arranging transfer of deceased individuals from place of passing, all the way through to the interment or entombment process

Ensured a high level of customer service was maintained by all departments involved in memorial services

Attended sales seminars and conventions to stay up-to-date on industry trends

Liberty Mutual Insurance Company – Wayne, PA Mar 2007 – Feb 2009

Senior Account Representative

Acquired Resident Producer’s license to sell Property and Casualty lines of insurance

Established contacts with business owners and corporate officers at small to middle market companies

Enhanced insurance coverage for customers and prospects from many different industries including: manufacturers, machine shops, textile mills, hotels, and resorts, retail stores, contractors, and several types of services companies

Provided consultation services to prospects including policy reviews of their current insurance programs to prevent coverage gaps

Produced and presented commercial insurance proposals to business owners and corporate officers

Worked with underwriting and loss prevention departments to gather and analyze exposure information of all prospects and customers

Created informative and instructional materials for customers as well as sales colleagues to be used in sales meetings with prospects and customers

Handled accounts in excess of $1M in premium.

Achieved 100% of quota in February 2008

Achieved 167% of quota in March 2008

Achieved 183% of quota in April 2008

Achieved 220% of quota in June 2008

Achieved 100% of quota in August 2008

Achieved 350% of quota in September 2008

Achieved 100% of quota in November 2008

Achieved 200% of quota in December 2008

BSK Medical, LLC. – Bloomfield, NJ May 2006 – Jan 2007

Sales Representative in NJ

Developed sales skills on relationship building, and relationship maintenance

Established contracts with hospitals and surgery centers

Advised surgeons in the operating room on correct application of various trauma related internal fixation devices, and articular cartilage resurfacing

Researched and acquired technical industry knowledge of internal fixation devices for surgical procedures

Organized and coordinated physician education programs and cadaver Labs

Educated surgeons on ground breaking surgical techniques and procedures

Converted doctors away from competitive products

Completed extensive training and acquired broad knowledge of human anatomy, physiology, and kinematics

Developed and expanded sales base consisting of Neurosurgical, Podiatric, and Orthopedic surgeons

Achieved 142% of quota in July 2006

Achieved 129% of quota in August 2006

Achieved 100% of Quota in December 2006

BDP Transport, LLC. - Philadelphia, PA Apr 2003 – May 2006

Logistics Coordinator/ Import Pricing Specialist

Collaborated with customers to arrange for the movement of consumer goods from the U.S. to all parts of the world

Advised customers of key logistical protocols including Federal and Foreign Customs clearance, hazardous material procedures and equipment regulations

Coordinated pickup and delivery of consumer goods via truck, rail, barge and ocean container vessel

Ensured goods moved smoothly via international channels by tracking cargo and managing unforeseen problems such as weather disasters, union worker strikes, and cargo theft

Negotiated rail shipping, and ocean freight rates directly with ocean carriers in order to gain better pricing for customers

Performed cost analysis and collected yearly volume reports for the purpose of acquiring better pricing from ocean carriers

Produced and presented proposals of costs, transit times, and product services to potential new customers


West Virginia University - Morgantown, WV, Bachelor of Science Aug 2002

Major in Broadcast Journalism

Minor in Business Administration

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