Social Media Manager

Nicholas Williams

CONTACT

T: 301-***-****

E: ******************@*****.***

Graphic Designer/Junior Art Director

Creative production artist specializing in Multi-Media Design, Media Planning & Buying, Branding, Web Design, & Storytelling

SUMMARY & OBJECTIVE

I am a creative graphic designer and junior art director seeking a mid-senior level multi-media design position within a creative and collaborative team. My innovative, hands-on approach allows me to work well both in a team setting as well as entrepreneurially as an independent, self-starter. My unique vision for creating visuals across various media platforms for both online and print mediums has allowed me to gain experience working with both large and small- scale businesses to produce engaging and visually appealing content. I posses savvy business acumen, having managed million dollar budgets for media campaigns to continually drive sales and increase ROI for my clients. I am a natural storyteller and aim to secure a position within a fast paced, vibrant work environment that will allow me to bring forth my broad range of creative skills and well-rounded sense of marketing strategy and tactics. EXPERIENCE & ACCOMPLISHMENTS

HOME DÉCOR OUTLETS JOHNS CREEK, GA Oct 2015 – Dec 2017 Multimedia Designer

t Manages and develops multi-channel campaigns including web design, direct mail pieces, consumer ads, television commercial spots, billboard ads, banners, newsletters and email using Photoshop, InDesign, Illustrator, Audition, After Effects and Adobe Premiere. t Manages $1.5 million advertising budget for the company annually. t Writes copy for scripts to be used for television ad spots. t Creates, directs and leads all video production efforts for the company. t Works closely with external, international ad distribution partners for large-scale media campaigns. t Participates in all project-related meetings and provides regular status updates. t Oversees and assists Marketing Manager with all media buying and planning. t Works closely with Marketing Manager, who provides direction, feedback and sets priorities on all projects. t Meets strict deadlines and quick turn-around times on creative asks with competing priorities. ü Increased sales by 75% in each of the 20 regional markets and helped create significant lift in in-store customer walk through rates.

PATCHWERK STUDIOS ATLANTA, GA Jan 2015 – Sept 2015 Social Media Manager/Marketing Coordinator

t Managed and developed strategic plan for all aspects of Patchwerk’s online presence via multiple social media platforms including Instagram, YouTube, Twitter and Facebook. t Wrote and edited all digital content.

t Implemented organic, comprehensive social media campaign strategy to define various programs, leveraging various industry standard trends and social media marketing techniques to increase visibility, drive engagement and build audiences using Salesforce CRM Social Studio. t Attended live concerts and events locally and travelled with marketing team, providing coverage via photography and videography that would be edited and used for social posts. t Juggled multiple projects with competing priorities and met deadlines in a pressurized environment t Embodied tone and voice of targeted audiences and used research to optimize times and format of various social media posts.

ü Pitched innovative social media strategies to the Marketing Manager, which resulted in an increase in social media engagement and following, averaging 20+ followers per day on Instagram alone. ü Collaborated with marketing teams to develop official tone, voice and visual representation of subsidiary brand initiative “IdOMusic.”

Nicholas Williams

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PureRED INTEGRATED MARKETING AGENCY TUCKER, GA Feb 2014 – Jul 2014 Production Assistant

t Provided entry-level support with the design and creation of photography and press design. t Adhered to strict deadlines and ensured that layout and copy were proofread and accurate before sending to printers.

ü Utilized Adobe Creative Suite programs such as InDesign, Photoshop, and Illustrator to design overall page layouts and photo edits before submitting final art to printers. EAST COBBER MAGAZINE MARIETTA, GA Aug 2013 – Feb 2014 Visual Marketing Coordinator

t Lead marketing and communications campaign while promoting East Cobber. t Managed and oversaw creation of the company’s online marketing strategy and presentation. t Owned and managed organic social media engagement. t Ensured weekly goals were reached under strict deadlines and fact checked relevant information when corresponding with audiences via social media.

EDUCATION

Bachelor of Arts, Advertising/Graphic Design, The Art Institute of Atlanta, Atlanta, GA 2015 Bachelor of Arts, Film & Radio Broadcasting, Morgan State University, Baltimore, MD, 2009 TECHNOLOGY KNOWLEDGE

Mac & PC Proficient

Adobe Creative Suite: Acrobat, Dreamweaver, Flash, Illustrator, Photoshop, Premiere, Audition, Lightroom, Cinema 4d, After Effects & InDesign

Microsoft: Word, Publisher, Excel, PowerPoint, Visio, Outlook, Project, & SharePoint CMS: WordPress

CRM/Email: Mail Chimp, Exact Target, Constant Contact Social Media: Google+, Wiki, Twitter, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Foursquare, Periscope, YouTube

iWork: Keynote, Numbers, and Pages

SEO Tools: Google AdWords, Google Keyword Planner, Google Analytics, Salesforce Social Center Web/Other: HTML, CSS, Google Sheets, Prezi, iMovie, Sketch, Origami Portfolio Link

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