Sales Manager

James A. Edwards

Phone: 916-***-**** / Email: ********@*******.***

ACCOMPLISHED SR. MANAGER - BUSINESS DEVELOPMENT /REGIONAL AND TERRITORIAL SALES & OPERATIONS

Career Summary: Business Development and General Sales Management/ Territory – Regional Expansion and Operations / P & L responsibility / Specialized in sales reorganization / C- level and B2B Sales diversity / Economic forecasting / Regional and Territorial strategies and team organization skills Internal & Field sales operations / Adept at clarifying complex situations and driving profitable change / E-Commerce and digital media sales, Marketing & promotional campaigns / Advanced use of CRM programs and Key Performance Indicator formats / Operations and Logistics / Multi-site Management.

Experience:

Optic Star North America, Elk Grove CA

Vice President -- Business Development / Marketing and Sales / Logistics

4/ 2009 – 9/ 2016

Managed business operations and marketing globally for International client base. Reorganized sales directives within specific regions bringing focus to North American retail sales, resulting in increased net profit and growth of existing customer base.

Increased overall market share by 80% within year one, developed E-commerce, digital media and direct sales strategies to drive gross and net profit resulting in new product increase and increase to new business development.

Channel Lumber Company, Richmond CA

Regional Sales Manager -- Business Development / Marketing and Sales

7/ 2008 – 4/ 2009

Business Development / Marketing and Sales throughout Northern & Central CA, Western NV. Managed multi state territory, turned around under-developed region to increase sales volume and revenue. Conducted extensive marketing campaigns and demographic studies to that created sales and material distribution. Negotiated sales throughout California, Nevada and Oregon. Secured more than $7.9 million in annual sales revenue from advanced marketing and business development resulting in contractual agreements both immediate and future projects.

Intelligent Direct Marketing, Rocklin CA

National Sales Manager – Marketing and Sales / Promotional Campaign’s and Training

05 / 2006 – 03/ 2008

Responsible for all marketing, sales and promotional campaigns for 500 automotive associations and dealership groups throughout the United States; to include Team reports, E-commerce transmission, promotional events, search engine marketing and direct mail campaigns. (AZ, CA, NV, NJ, NY, PA, OH, MA, MI, WI, CT, MD, RH and VT)

Delivered multiple and cross-level sales promotions using Demographic Analysis to identify dealer customer brand loyalty, regional profitability and customer potential; increased gross sales by an average of 165 percent per event. Negotiated each campaign directly with business owners and General Managers of independent and multiple dealer group organizations; improving nation sales objectives by 85 percent annually.

International Crossroads Holding Corporation, Sacramento CA

Vice President – Business Development / Governmental Affairs

9/ 2001 – 2/ 2006

Commercial Development Company. Identifying and recommending viable resources for commercial designation project, centered on a $3.9 billion Northern California World Trade Center and Multi-use Entertainment and Sports Complex.

Responsible for project zoning, regulatory guidelines and land use permit processing for mixed use, retail, commercial office, theme park and recreational and hotel resort facilities.

Initiated negotiated agreements with senior-level executives from the top 100 general contracting, Architectural and Engineering firms to include regional branch and project administration. Interacted with Federal, State and Local governmental agencies.

California Chamber of Commerce, Sacramento CA

Territorial Business Manager – Business Development / Marketing and Sales

7/ 1999 – 8/ 2001

State Chamber of Commerce; organize political advocacy and legislative programs. Managed statewide territory to redevelop under-performing region in order to increase corporate memberships and legislative involvement; Territory sales increased by 75 percent in year one and 90 percent by the end of year two. Cultivated and increased membership at 80 percent quarterly membership renewals, territory previously tallied less than 6% in annual sales and membership renewal. Directly negotiated with Fortune 500 companies, Corporate Executives, Regional operational managers and HR Administrators.

R.C. Collet Inc., Sacramento – Woodland – Cache Creek – Rocklin CA

General Manager - Marketing and Sales / Facility Operations

1/ 1998 – 4/ 1999

A leading Engineering, construction aggregate, mining and asphalt manufacturing company.

Recruited to turn around operations at three under-performing production facilities with diminished sales, customer retention and significant loss of revenue. Generated $7.3 million in annual gross sales through the implementation of targeted business and strategic sales campaigns.

Responsible for all P & L, business operations and staff for each facility to include production, logistics, sales projections and business planning, material coordination and product delivery.

A & A Concrete Supply Inc., Yuba City - Chico CA

Plant Manager – Business Development, Marketing and Sales / Facility Operations

4/1995 – 11/ 1997

Supervised each aspect of business development, sales, marketing, operations and direct reports for two Concrete production facilities. Assigned to co-management third facility; managing 30 plant and office personnel direct reports to include OSHA and DOT administration and Safety training.

Successfully negotiated and sold 68 percent of new business throughout underperforming region; resulting in a two-year backlog of commercial, industrial and residential construction projects. Secured more than $3 million in annual gross sales revenue by implementing advanced marketing strategies, advertising campaigns with the use of local trade organizations, trade journals and publications. Primary facility (Yuba City) lost 95 percent of previous sales and client base to include residual sales and annual production volume. Reduced operating cost by 28 percent annually.

Additional Career Skills:

Sales Software: Salesforce, Goldmine, Desktop Publishing Software – Office, Microsoft Moviemaker, Illustrator, HTML and Camtasia version 8 video development, editing and processing.

State of California Office Automation and Training: Windows, MS Office, Power Point, Excel.

Additional Experience:

Elk Grove Ready Mix Inc., Elk Grove CA - Aggregate and Concrete marketing and sales.

Initiation the first Northern California Home Builders Seminar, Residential concrete design and application which is currently applied for residential construction.

Automotive Import Manufacturing, Rancho Cordova CA - Auto parts sales and OEM wholesale.

Education and Continued Training:

Wilson Learning Center Sacramento, CA, USA - 2008

Management and Sales Training, Consultative Sales and Sales dynamics

Paul D. Cummings Worldwide Enterprises Wildwood, GA, USA - 2007

Management and Sales Training, Sales Performance and Team Management

Tom Hopkins International Sacramento, CA, USA - 1995

Management and Sales Training

* University of Chicago at Champaign Champaign, IL, USA - 2006

Business - Business Analytics / Coursework in Economics and Management Corporate sponsorship of master degree program.

Fails Management Institute Sacramento, CA, USA – 1995

Bachelor of Arts, Business - Management and Economics

General Motors Corporation Dallas, TX., USA – 1986

Finance & Insurance, Management and Dealer retail training

Professional Link: https://www.linkedin.com/in/jaedwardsmba

References available upon request

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