Social Media Marketing

PRAGYA SINGH

Tel: +91-897*******, +91-888*******

Email: ************@*****.***

LinkedIn : http://uk.linkedin.com/pub/pragya-singh/7b/311/a01/ Work Experience

**/****-*******: Content Strategist, Cactus, Mumbai, India

»Coordinating with cross functional departments and assisting with the production of marketing materials and literature. Manage and write content while uploading marketing material to online libraries, internet groups and social media sites.

»Technical writing and content management.Ensure effective communication of QC/fact check findings with the client. Deliver QC reports to the stakeholders and identify quality trends

»Identify missing sources in documents and gaps in scientific logic. Check for grammar, syntax, style, and compliance with style guides, regulatory guidelines, and publishing requirements.

07/2014-05/2017: Process Specialist II, Merck Millipore (Sigma Aldrich is Subsidiary of Merck), Bangalore, India

»Brochure and poster designing, organizing workshops and marketing campaigns

» Marketing through various social media tools like Twitter, Facebook, and Instagram.

»Wrote columns for EVA-Merck's digital workspace.

» SEO, technical writing, abstract writing, publishing, editing and proof reading

» Research, evaluate, develop, curate, quality control (QC), and maintain product specific scientific content for analytical and medicinal chemistry dept. (nomenclature, physical property data, product ref. and application data)

» Documentation of the internal documents and re-purposing user content for web publishing

» Managed projects like calibrator Project and identification of stem cell consortia,where the team collected information, to better understand the representative target method from the customer’s perspective. I also did an“SEO Project”: Keyword research, content for OPC pages and optimizing landing pages.

05/2013-01/2014: Student Casual Worker, Sheffield Hallam University, UK

»Worked in Medicinal Chemistry lab

» Member of “International Student Ambassador” team 11/2011-12/2012:Process Engineer, WIPRO Technologies, Chennai, India

»MS Office andMS Visual Studio

» Designing HTML pages

Education

01/2013-02/2014:MasterofScience, Sheffield Hallam University, UK

»Studyemphasis:Pharmacology & Biotechnology

07/2007-10/2011:Bachelor of Technology, SRM University, India

»Studyemphasis:Biotechnology

07/2016-Prsesent:French Language, Alliance Françoise, India

» Completed A2 level

Technical Skills

Digital Marketing, Search Engine Optimization, Technical Writing, Content Curation, Content Optimization, Scientific and Medical Writing, Content Strategist, Regulatory writing, CROs, Blogging, Brochure Designing, Google Analytics, Google Adwords campaigns, Editing, AdHoc Projects, QC, SEO, SEO Copy Writing, Creative Writing, Whitepapers, Banner Designing, Social Networking, PPC (pay per click), Keyword Research, WordPress, Social Media Marketing (YouTube, Facebook, Twitter, LinkedIn, etc. ), Landing pages, Excel, HTML.

Behavioral Competencies

Excellent orator with adept communication skills, great listening skills, articulating and good problem solving abilities.Strong interpersonal skills and a team player, with the ability to gain consensus and facilitate decision making processes within a matrixed environment

Good linguistic abilities. Adept at Hindi, English and can understand French, Tamil and Bengali. Workshops/Conferences/Presentations/Trainings and Projects

Member of WIL (Women In Leadership), Merck, 2015-2017

Workshop on “Communication 2WINfluence”, Merck, 2016

Workshop on “Introduction to new Analytical Techniques”, Sigma Aldrich, 2015

Presented a poster on “Recent Trends in Environmental Biotechnology”, Department of Biotechnology, SRM University, 2008

Awards and Paper Publication

“Spot Recognition Award” for outstanding performance and commitment for “Identification of Cell Consortia” Aug 2016, Merck.

“Spot Recognition Award” for outstanding performance and commitment for “Calibrator Project”, Feb 2016, Sigma Aldrich.

Prashant Singh, Pragya Singh and Balaji Raja R. (2010). Determination of acrylamide concentration in processed foods, using normal phase high performance liquid chromatography (HPLC). African Journal of Biotechnology. Vol. 9(47): 8085-8091. DOI: 10.5897/AJB10.717. Other Academic Distinctions

TOEFL -110/120 (2016), GRE- 306 (2012),IELTS - 7.5 (2011) Non-Profit Experience

Samarthanam Trust, Bangalore (India), 2015-Present

CUPA, Bangalore (India), 2014-Present

Cancer Research, Sheffield (UK), 2013-2014

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