Sales Executive, VP Marketing

Carey Mitchell

**** **** ******, ******* ****, CA 650-***-**** cell ************@*****.*********:*****************@*****.***

vice president corporate communications

& Public relations

** ***** as Director of Corporate Communications/Executive Team inside high tech companies and 12 years on high tech PR agency side. Savvy in corporate positioning, branding, strategy, messaging and media and analyst relations, track record of gaining extensive media coverage. Proven experience in building business, expanding into new domestic and global markets, strategic alliances, and creating plans, presentations, website content. Creates a way for new companies and re-positions struggling companies. Launched 40 start-ups. Excellent at managing cross-communications between executive team, sales force, business units, customers, management of teams, budgets, lead generation. High energy leader who motivates others

Areas of Expertise

Corporate Positioning Team Management/Budget Counsel CEO/Executive Team

Strategic Relationships Very Strong Writer New Business Development

Strategic Planning Social Networking Plans, Programs, Presentations

Select Highlights

Executive team to re-position an enterprise software company which was later purchased by Cisco for $105 million. Worked with sales force and customers to develop strategy, positioning, branding, messaging, application stories, newsletters, brochures, articles, and web content that would penetrate new markets. Managed co-marketing partnerships with Microsoft, HP, Microsoft, Dell, & E*Trade resulting in several million in sales. Developed intranet portal to effectively share internal communications to all regions.

Instrumental in gaining $5 million more in investment money by delivering five cover stories and favorable analyst reports for launch of Bay Microsystems, a broadband networking company (LSI Logic spin-off).

Completed successful re-launch of struggling fiber optics telecom company, GigOptix. Extensive work resulted in a merger with Helix and Lumera. Established strategy, positioning, corporate plan, key relationship with press, analysts, customers, press releases, messaging, top advertising, new website. Now 175th fastest growing company in US.

Managed Internal and External communications for wireless networking company for international sales force. Developed strategic relationships and launched products with key customers in the US, China, India and Dubai resulting in millions of dollars for Cylink Wireless. Travelled globally to establish relationships with customers, press, analysts.

Spearheaded internal and external communications efforts for seven divisions at LSI Logic, including all networking and digital multimedia and electronic handheld devices, cell phones, gaming etc. product lines. Work resulted in millions of dollars in increased revenues. Managed PR agencies in the US, Germany, Paris, Singapore, China and the UK. Managed communications between departments at LSI Logic.

Instrumental in gaining $5 million more in investment money by delivering five cover stories and favorable analyst reports for launch of Bay Microsystems, a broadband networking company (LSI Logic spin-off).

Career Summary

Virtual PR High Tech PR Agency and Business Consulting 1996-Present

President/Consultant

Managed high tech B2B, enterprise, audio/video compression, semiconductor and digital multimedia accounts. I am often hired as Acting Senior VP/Consultant for several PR/branding firms including Cintara, MCA, Tsantes Associates now (Porter Novelli), Miller Communications and the LeapFrog Group on their major accounts. Managed public relations departments, brought in new business, managed teams, account management, trained personnel, budgets, wrote articles for large branding agency. Excellent results for clients. Launched 40 start-ups. Manages teams of 5-25 people and budgets from $8K to 150M. Consultant for Fortune 500 semiconductor and software product launches.

Served on Executive Board and was Director of Corporate Communications for TIDAL Software, enterprise software company, later purchased by Cisco for $105 million. Restructured the business plan and met with industry analysts & press. Managed strategic/marketing partnerships with Microsoft, HP, E*Trade, Merchant Assurance Investors, and Dell resulting in millions in sales. Solidified a cover story with Microsoft that went to 1 million people. Managed 5-person department and cross functional communications between executive team, sales force, customers and business units. Served two years as consultant, then was hired in house as Director of Corp Communications. Five years total.

Served on Executive Board and was Director of Corporate Communications for GigOptix, a fiber optics telecommunications company, now the 175th fastest growing company in the US. Restructured iTerra into the new company, GigOptix to market to10G-40G transponders, transmitters and datacenter solutions to telecom carrier networks and ISPs . Developed all branding, corporate strategy, corporate communications plan, presentations, new website, trade show booth, negotiated and wrote articles, press releases. Managed all Advertising and PR and Marcom activities. Negotiated top advertising space in the US, China and the UK. Solidified 5 features articles at launch at ECOC Berlin. Contributed to merger with Helix and Lumera.

Served as Director of Corporate Communications for Bay Microsystems, a semiconductor start up for next generation 10G-40G broadband applications. Developed strategy, messaging, corporate communications plan, all collateral, press releases, presentations, new website, conducted press and analyst meetings, managed budget. Results were solidifying $5 million more in investment money and “Top Companies To Watch” status from the Wall Street Journal. Managed all PR and internal communications activities. Worked with founders at LSI Logic for five years then they hired me at Bay Microsystems. Multiple cover stories in company launch.

Established Zoran from a small company to a leader in digital multimedia semiconductors and software. Developed and executed corporate communications strategy and plans. Launched numerous audio and video technology products over the years for DVDs, digital cameras, surround sound, video conferencing, mobile devices, and video games. Stock rose considerably over 5 years. Managed communications between product managers and executive team.

Established international strategic partnerships media relationships for Cylink Wireless. Launched products in India, China, Dubai and US. Spearheaded joint marketing project with Intel regarding doctors collaborating on open heart surgery on new born infants using real-time video conferencing solutions. Coverage was phenomenal worldwide. Results were establishing partnerships, cover stories, more customers, and millions in revenues in each country. Managed communications between executive team, sales force, business units and employees.

Launched Adimos, a wireless semiconductor company going after next generation digital multimedia home entertainment for 802.11 and HDTV multistream applications -- DVDs, set-top boxes, iPod, ZEN, TiVo. Developed corporate communications strategy, corporate communications plan, messaging, established relations with press and top investors. Developed branding and identity.

Thomas Associates High Tech PR Agency 1995-1996

Supervisor

Managed major accounts, supervised and trained teams, managed budgets and launched companies for this high tech PR firm. Launched S3 so successfully it was later purchased by Xilinx. Managed all semiconductor accounts. Thomas Associates purchased by Ketchum.

LSI Logic Corporation Networking, Multimedia Semiconductors 1990-1994

Public Relations Manager

Managed public relations for seven divisions including networking, digital video, digital audio ASICs, CoreWare, CPUs and Corporate. Constructed a business plan to reorganize the company based on vertical market segments. Started “systems on a chip” messaging and mentality that redefined the industry space. Achieved industry status and sky-rocketing sales. Managed all international and domestic PR agencies, as well as internal communications to all LSI Logic employees.

Education

B.A., Advertising, San Jose State University 3.85

Copywriting Awards: PGH&H; San Jose Women In Advertising, Seven writing awards from SJSU

Hobbies: Hiking, Swimming, BBQs, Playing With My Dog, Volunteering, Laughing

12 Years In Sales, residential real estate sales, contracts, business law, tough negotiations, presentations

Business Travel: Numerous global product launches. Have held press conferences and trained local personnel in India, China, Dubai, France, Germany, UK, Japan, US.

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