Customer Service Sales
Resume:
Dan Roberts
**** ****** ******** ******* # ****
McKinney, Texas 75070
************@*****.***
PERSONAL SUMMARY
Highly creative marketing professional, with over 10 years of experience in research, segmentation, advertising and promotions, seeks an opportunity to establish a strong foundation for the evolution of marketing principles, aimed at redefining ethics using innovate strategic planning. Expert in conducting marketing research, targeting and segmentation, public relations, and business expansion.
WORK EXPERIENCE
Woodforest National Bank Current
Retail Banker / Marketing Specialist
Responsible for new client
Acqusiitions and market research
Market Street
2011-2016
Demo Chef / Product Sales
Cooking demonstrations and product sales
AT&T
2007- 2011
Retention Specialist / Customer Service
Responsible for client retention.
Elite sales team member with 90% conversion rate.
Reason for leaving: Relocation to Dallas
Texas Cooking
2005 - 2007
Personal Chef
On-site gourmet meal preparations and dinner parties
The WORD FM
2002 - 2005
Advertising Coordinator/Promotions Specialist
Coordinated ad placement and distribution for Faith Talk Magazine.
Organized promotional events and coordinated remote broadcasts.
Results: 5% growth in market share and 12% increase in station revenue.
Clients: The Dallas Cowboys, Dallas Burn, and Dallas Sidekicks.
ACCOMPLISHMENTS
Competitive Analysis Reports:
Performed research on competing radio stations in the Dallas market to expand the market share. Increased market share by 15% and signed a major account in the process.
New Business Development:
Compiled information on companies to prepare a proposal based on their business needs. Results: 25% increase in new client acquisition.
Designed Radio Commercials:
Produced new commercials for clients based on company information, and demographics. Experience with both primary and secondary target market research and data analysis.
Overhauled Scheduling System:
Implemented a new computerized tracking and scheduling plan for commercial advertising in the programming department based on current and future market trends. This resulted in a profit increase of 15%.
EDUCATION:
Collin County Community College Associates Marketing
Plano, Texas
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