Sales Manager

Timothy S. Grimes

**** ********* ***, ********, ** 30068 Mobile: 404-***-**** *********@*****.***

Proven new business Rainmaker and Business Development Strategist with extensive experience in the CPG and Ad Agency industries. Entrepreneurial success, track record of exceeding sales targets year after year to deliver multi-million dollar agreements, develop new business and deepen client relationships. Highly respected team builder with strong communication, analytic and negotiation skills to drive corporate strategy and execute on a shared vision.

AREAS OF EXPERTISE

Senior Sales Leader

Extensive Sales Management

P&L Management

C-Suite Relationship Builder

Outstanding Communicator

Merchandising & Promotion Execution

Consultative Selling Expert

Talent Acquisition

B2B Sales Strategy & Planning

E Commerce Platforms

Shopper/Loyalty Marketing

Coupon Industry

Topline/Bottom-line Growth

Digital & Social Media

PROFESSIONAL EXPERIENCE

ENTRY POINT COMMUNICATIONS (Formerly FLOORGRAPHICS), Hamilton, NJ 1995 - Present

Vice President, Sales, Strategy & New Business Development

Leading provider of cutting edge in-store digital grocery store incentive advertising & HH Loyalty targeting vehicles for Consumer Packaged Goods (CPG) products and/or their advertising agencies. A senior marketer and a top self-starter, led program and presentation development, including sales materials and Trade-show efforts.

●Exceeded sales targets every year by up to +70% by fully understanding the best options for client budgets which involved a strong understanding of individual retailers.

●Led the sales force in revenue by providing 30-40% of company revenue each year with over $100mm in total sales revenue and drove profit through contract negotiations that led to maximum profit margins

●Executive team member who led development of media/client planning, shopper marketing with an emphasis on sales growth and shopper analytics

●Secured strategic partners with responsibilities including initiating contacts, defining relationship scope, identifying profitable deal points and negotiating outlines of transactions

●Pioneered ‘Entrance Marketing’ in-store loyalty kiosk program as “must-do” at key fortune 100 CPG companies; special emphasis on accounts where others could not break-in

●Responsibilities included competitive marketplace analysis, defining sales strategy and developing sustainable strategic alliances that would define the program's’ success

●Developed key relationships with accounts such as Proctor & Gamble, Coca-Cola, Unilever, Kraft/Heinz, Nestle and many others.

●Sold programs to senior level executives, negotiated multi-year agreements with first ‘adopters’ by turning internal CPG contacts into Entrance Marketing evangelists within their own organizations

Developed partnership with Norway based developers of 3D technology for FLOORads which resulted in an exclusive selling agreement that led to over $21MM in incremental 3D ad revenue in 3 years.

Timothy Grimes Page 2

TIME INC., IN-STORE MARKETING (TIME WARNER), New York, NY 1990 – 1995

$14 million in-store advertising and grocery sampling agency

Vice President, Sales and Marketing

●Pioneered a value-added program utilizing other Time Warner properties to sell our base in-store program, which was effectively implemented within the organization. This equated to $2 million in annualized volume for the company.

●Personally increased sampling sales from $1 million to $7 million in 2 years

●Personally responsible for 45% ($3.6 million) of company revenue in first year

●Managed national sales staff of 6 sales executives

●Analyzed market competition and current offerings to clients. Developed programs that were incrementally more effective and drove higher ROI, thus insuring a faster repurchase cycle for our products.

●Supervised all outside agency presentations, resulting in a cohesive message containing a clear definition of why we were the superior supplier and what our company’s goals, objectives and attributes were.

●Sold, designed and implemented national/regional in-store and special event promotions

●Key Clients: Sold company as Agency of Record to Kimberly-Clark, Kraft Foods, Proctor & Gamble and Coca-Cola

●Developed comprehensive analysis of program results, presented key learning’s/recommendations for future sampling and advertising events

CHICAGO SHOW, Chicago, IL 1989 – 1995

Top 10 designer and manufacturer of point of purchase displays

National Sales Manager

BALDWIN PIANO CO, INC, Cincinnatti, OH 1982 – 1989

National Retail Sales Manager: January 1987 – October 1987

National Merchandising Manager: June 1982 – December 1986

PROFESSIONAL AFFILIATIONS

●Member of Path To Purchase Institute

●Consultant for Gerson Lehrman Group

●Consultant for Coleman Research

EDUCATION

University of Iowa

Bachelor of Art

Major, English

Minor, Creative Writing

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