eCommerce Site Manager

ASHLEY S. REED

** *. ******** #** • Chicago, IL *0610 • 313-***-**** • ********@*****.***

EDUCATION

Bachelors of Science, Retailing August 2008

Michigan State University, East Lansing, MI

Associates in Applied Science, Fashion Merchandising December 2008 Fashion Institute of Technology, New York, NY

EXPERIENCE eCommerce Site Manager, The Land of Nod by Crate&Barrel, Morton Grove, IL November 2015-Present

• Oversee, plan, and execute all promotional content and creative assets for Desktop and Mobile

• Build and curate landing pages for seasonal trends and designer collaborations

• Ensure overall online product presentation, including photography, copy content, and other pertinent information is cohesive with overall merchandising strategy

• Create the cross-sell and up-sell strategy for each item displayed on the website to increase sales

• Maintain site navigation; fix categories based on merchandising, marketing strategies and web analytics

• Monitor and optimize internal search, including developing processes and strategies for best practices

• Create an annual calendar of product launch schedules and all roadmap projects, including deadlines for cross-functional teams

• Prepare weekly reports for web team, including preparation for meetings to recap business with merchants

• Review competitor’s online merchandising strategies, navigation, product presentations, promotions, and taxonomy and interpreted discoveries into executable online programs

• Manage and assist in the development of two eCommerce merchants Buyer & Merchandising Manager, Rev Up Brands, Niles, IL September 2013-November 2015

• Collaborated with external agency to develop an eCommerce site for Tenth House Dance

• Maintained all product data content for front-end and back-end development

• Owned, developed, and implemented marketing and social content calendar

• Relocated overseas for three months to assist with Dance Direct’s eCommerce site

• Project managed the creation of annual direct mail catalogue for the United Kingdom and France

• Monitored sales and inventory, and managed product photography photo shoots for the European team

• Researched and pursued new suppliers, built relationships with them to ensure best prices, payment terms, top item selection, and product availability

• Developed strategies for brands, product releases, promotional offers and advertisements

• Managed seasonal development of private label brand and ensured the time and action plan was followed

• Constructed basic, seasonal and limited edition assortment and strategically positioned certain products on the website to create a user-friendly experience and maximize sales eCommerce Merchandiser, Sears Holdings, Hoffman Estates, IL May 2011 to September 2013

• Created and examined weekly sales reports to determine which areas needed improvement and made recommendations based on findings

• Analyzed key performance indicators such as visits, conversion, AOV, UPT, and exit rates

• Worked with buyers to ensure the appropriate merchandise and inventory was allocated to the website

• Utilized A/B testing to establish landing page templates that drove the highest conversion rates, and supported taxonomy changes that enhanced the customer experience

• Partnered closely with the marketing team to create content, manage product, and brand launches by developing affiliate offers, paid search, and social media opportunities to drive traffic to the website

• Team lead for internal search, social media, SEO, affiliates, and paid searches for all of apparel

• Identified assortment gaps and to fill them through vendor direct or marketplace vendors

• Increased sales by 33% and margin by 38% over a 12-month period

• Served as Softlines Team’s Subject Matter Expert for Internal Search Scrum

• Nominated for Customer Focus Award for Online Business Unit at Sears Holdings Buyer/Planner, Anixter Fasteners, Glenview, IL February 2009 to May 2011

• Managed $3.5 million in inventory and was responsible for both domestic and international portfolios

• Monitored the minimum and maximum inventory level for all customers on a daily basis

• Partnered with quality department to resolve concerns on rejections and new part requests

• Managed all aspects of RFQ and negotiated pricing for products which resulted in cost savings of over

$103,057 during a 6-month period

SKILLS • Expert in MS Word, MS Excel, Omniture, Google Analytics, Magento, Business Objects, CMS, ERP

• Proficient in Adobe Photoshop, Adobe Illustrator, HTML and CSS

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