Communications Manager & Project Management

STEPHANIE ALSTON

****************@*****.*** 336-***-**** linkedin.com/in/stephaniealston

COMMUNICATIONS PROFESSIONAL

Highly skilled at handling multiple projects simultaneously and thoroughly to achieve desired results. Demonstrated experience in managing internal and external projects and programs for various teams and departments. Collaborative management style, analytical problem solver, high-performing, team-minded and solutions driven.

PROFESSIONAL COMPETENCIES

Project Management Research Process Development

Product Marketing Strategic Planning Desktop Publishing

Integrated PR/Marketing Content Development & Management Graphic Design

INTEGRATED PR / MARKETING & PROJECT MANAGEMENT EXPERIENCE

Gilbarco Veeder-Root – Greensboro, NC 08/2015 – 09/2017

Global Product Marketing Specialist

oLed action plan meetings with sales and marketing teams for India, MENA, SEA and SSA; provided sales tool development support including training materials and videos, presentations, collateral materials and coordinated translations for regions when needed

oManaged the development and production of collateral materials including presentations, brochures, graphic design/logos, sales sheets and press kit materials; provided copy writing and editing; created and reviewed RFQs, selected and managed vendors, and established schedules for timely deliverables for global teams in Brasil, MENA, SEA, India and China

oCreated processes and standard work tools for global dispenser team training and implementation

oDeveloped a global product management playbook that involved researching, copy writing and editing, design and layout, collaborating with customer service for icon development, creating new icons, and implementing content and design updates as needed

oManaged the global dispenser team’s SharePoint marketing folders

oOrganized and managed video and photo shoots, managed vendor selection and creative direction, and compiled digital asset libraries; provided script development/editing & voiceovers

Tempur+Sealy, Inc. – Trinity, NC 04/2013 – 02/2015

Program Manager/Sensory Panel Leader

oManaged an off-site sensory facility; responsible for sensory panel recruitment, hiring, training and development, assessment testing for R&D prototype and product development/improvement

oManaged research protocols for sensory product testing for claim substantiation

oAnalyzed sensory data and developed quantitative analysis reports

oCollaborated and maintained external vendor relationships to facilitate new methodologies for sensory testing and training

ActionCOACH – Winston-Salem, NC 02/2012 – 01/2013

Office Manager/PR & Marketing

oDeveloped social media strategies, content and managed weekly calendars

oMonitored CRM systems, leads, and developed tactics to leverage customer/prospect engagement

oManaged content development for new product launches, training materials and virtual training events

oAssisted with new business development, sales support, office management, and monthly seminars

HanesBrands, Inc. – Winston-Salem, NC 02/2011 – 05/2011

Marketing Analyst (Interim)

oCollaborated with external vendors, agencies and internal brand teams to deliver new product launches and promotions; fulfilled blogger engagement requests for product and product information

oFulfilled product requests for national magazine and television media partners achieving product placements for Bali, Barely There, Champion, Hanes, Playtex and Wonderbra

STEPHANIE ALSTON Page 2

oMonitored product placements and compiled monthly data for impressions analysis reports for traditional and social media; updated media lists, edited copy, and collated product sheets

Whidbee Bloom LLC/Owner – Winston-Salem, NC 10/2005 – 01/2011

National Project Manager/PR Consultant (SMSi for General Mills, Inc.)

oLed project management and PR/media relations programs for F’11 Feeding Dreams campaign in 10 markets resulting in more than 23,563,166 impressions; managed a project coordinator in each market

oDeveloped Box Tops for Education and Family Fitness Night press releases, managed distribution and media tracking; compiled news clips

oDeveloped media relations plans for F’10 Feeding Dreams campaign in four markets; led project management and PR/media relations programs resulting in more than 11,018,082 impressions

oWrote, edited, pitched and placed news stories; developed copy and collateral material designs; directed and placed media buys; managed event planning, budget development; responded to RFQs

Contractor/Ghostwriter

Clients: McWims Realty, Author Lisa Nichols, AvantChoice, Upper Level Home Care, Appert Marketing

Group, Bennett College

oDeveloped messaging strategies for traditional media relations, marketing and social media initiatives

oGuided/developed naming exploratory of brands

oManaged traditional media relations campaigns in the soft goods, architectural, nonprofit industries

oPlanned and managed corporate and private events ranging from 30–500 attendees

Unisyn, Inc. – Greensboro, NC 01/2003 – 06/2004

Public Relations Manager

Clients: Banner, Novartis Animal Health, Quintiles Transnational

oManaged public relations/media relations initiatives for local, national and international trade publications and trade shows; fostered strong relationships with business, trade and general media

oCollaborated with teams to develop and manage global events and corporate launches

oDeveloped crisis communications plans and public affairs initiatives

oSuccessfully managed a PR budget of $500,000+

oAssisted new business development, focus groups; compiled weekly reports and competitive analysis

Girl Scouts, Tarheel Triad Council – Colfax, NC 12/1997 – 01/2003

Public Relations & Marketing Director

oSupervised creative development of web site and video training program for teens

oDeveloped copy and managed the design of all collateral materials; managed vendor partners, freelancers and interns; assisted with fundraising, capital campaign and special events; developed and evaluated RFQs

oAchieved all marketing, public relations and media relations goals and objectives

oSolely planned, budgeted, and collaborated with executive team to supervise major production projects

oSuccessfully developed and managed budgets of $150,000+

EDUCATION/SKILLS

Bachelor of Arts, Campbell University

SharePoint Adobe Creative Suite (InDesign/Photoshop/Illustrator) Microsoft Office/Publisher

CERTIFICATIONS COMMUNITY INVOLVEMENT

Problem Solving Process (PSP) Certificate Help Our People Eat (H.O.P.E)

National Career Readiness Certificate Charlotte CARES Mentoring Movement

Contact this candidate