Abdou Aly Abdou Elmahalawy
Alexandria, Egypt
************@*****.***
Education
B.Sc. Veterinary Medicine June 2000
Faculty Of Veterinary Medicine
Alexandria University, Alexandria, Egypt
Work Experience
Area Manager Dec 2016 – Present
Brilliance Pharma,Egypt
● Insures annual volume and value growth
● Insures brands images by implementing marketing and sales plans
● Analyzes region/channels/categories/brands/clients performances
● Coaches field sales team and develop skills
● Selects appropriate candidates and recruits prospective staff to fill vacancies within the regional organization
● Communicates trend changes, economic indicators and competitors activities within the region
● Close follow up and regular business review with top accounts
● Establishes sales objectives, forecasting and developing sales by channel of distribution
● Maintains self and team professional and technical knowledge Sales Manager Feb 2013 – Dec 2016
Felmoda Trading Company, Egypt
● Inspires, motivates and leads a sales team through effective training and coaching
● Drives Felomda.com sales goals and performance metrics through the implementation of revenue building strategies
● Creates energy and excitement on the selling floor in order to build a strong service culture amongst the team
● Delivers growth while providing the teams with a stimulating and supportive environment
● Creates and maintains country wide strategies for recruitment, retention, and succession planning
● Plans and schedules Core Training sessions throughout the country to ensure management teams are trained in all areas of the business
● Plan and direct advertising and marketing campaigns
● Conduct market research and trends to determine consumer demand, potential sales volumes effect of competitors’ operations on sales
● Maintain existing accounts and generate new accounts
● Plan budgets and authorize expenditures
● Determine merchandise to be sold and implement price and credit policies Sales Manager May 2010 – Jan 2013
LEVIAN, Saudi Arabia
● Responsible of Sales and Marketing activities of LEVIAN Products Portfolio
● Managing a team of 5 Field Sales Supervisors with 25 Sales Rep
● Direct responsibility on LEVIAN and LOBELLO FOSFOVIT products registration in SFDA
● Responsible of the Collection process with 5 collection Reps. Direct reported to me
● Direct assignment for the company expansions in the Nutrition Field through Communicating and Contracting with LOBELLO FOSFOVIT(Italian Baby Food Company) Field Sales Supervisor May 2008 – May 2010
LEVIAN, Riyadh Area, Saudi Arabia
● Responsible of Sales and Marketing activities of LEVIAN Products Portfolio
● Managing a team of 4 Sales Rep.
● Direct responsibility on LEVIAN penetration and enlisting in main chain pharmacies in central area.
● Responsible of the Collection process with collection Reps. Direct reported to me. Senior Medical Representative Jun 2005 – May 2008
Medical Representative Dec 2002 – Jun 2005
Bristol-Myers Squibb Egypt
● Promotional activities of Maxipime (a fourth generation injectable cephalosporin antibiotic)
& Cefzil (a second generation oral cephalosporin antibiotic) in private & governmental hospitals in addition to private clinics & polyclinics
● Launching & promotion of Pro-Dafalgan/Perfalgan (Injectable paracetamol) in private & governmental hospitals
● Preparing and implementing action plans for the three products in the area of responsibility
● Audio-visuals preparation & presentation on different levels
● Obtaining feed-back data, collecting orders, monitoring sales & providing reports to scientific, marketing & sales departments periodically (daily, weekly, monthly, per trimester & annually)
● Special assignments for enriching team scientific knowledge and training for new team members
● Coaching junior colleagues in terms of area planning & promotional calls and supporting them in double visits
Medical Representative Dec 2001 – Dec 2002
Future Pharma, Alexandria, Egypt
Experience in other range of products (Analgesics, Mucolytics, P.P. Inhibitor and OTC products).
Achievements and Awards
● A hike, of more than 5 times, in consumption of "Perfalgan" in "The Main University Hospital" (the product is not listed in the governmental list), year 2007
● More than double growth in "Maxipime" tender in "The Main University Hospital" while all competitors consumption declined -in average- 75%, year 2006
● Member of Best Knowledge Team, Cycle Meetings – Maxipime, for the years 2003, 2004, 2005 and 2007
● Received two “Spot Awards” for Innovation & Productivity, January and July 2006
● Assigned to communicate with opinion leaders to organize events, scientific meetings and conferences
● Won "Best Achiever" for "Cefzil" in 2004 and 2005
● Having the record of being the fastest medical rep. promoted to senior level in BMS Egypt, June 2005
● The team as a whole won “Best Achievers” for "Pro-Dafalgan” in 2004
● Consistent sales record achievement 108-135%
Training & Courses
Marketing Budget Process, BMS Training Program, November, 2007
Negotiation Skills, BMS Training Program, November 2006
Presentation Skills, BMS Training Program, April 2006
"Engage" (Advanced personal selling skills), BMS Training Program, March 2006
Group Detailing, BMS Training Program, June 2004
Completed a “Negotiation Skills” course, in AUC, November 2003
The Leader in You, BMS Training Program, July 2003
Sales-ability, BMS Basic Training Program December 2002