Team work, Hardworking, Ability to work under pressure, Punctual
Resume:
Partha Mazumder
Contact: +917********* ~ Email *******.****@*****.***
Digital Marketing~ Key Account Management ~ Sales ~ Marketing ~ Business Development
PROFFESIONAL SNAPSHOT
** ***** ** *xperience in Sales & Marketing, Business Development & Team Management, Digital Marketing, Advertising, E-com Business.
Have successfully run many advertisement campaigns in news & infotainment portal to promote the brand.
Optimisation of the campaign on geo targeting wise according to TG specific through Google Analytics as tool.
Registering vendor and multi chain organisation into e –wallet as an authorised partner.
Have run many successful advertising campaigns on Aakash 8 television channel keeping a competitive CPRP benchmark.
Worked out campaigns with passive/ Active/Hyper active integration for clients like ITC.
Providing customised solution on basis of programme content in Radio, such as placed one of the jewellery client in morning drive programme as a sponsor in “Todays Currency Update”.
Have done many successful customised activation and have done a fashion show in a college for a beauty care product.
An excellent communicator with exceptional presentation & problem-solving skills.
EMPLOYMENT RECITAL
November 2016 – Presently--Working Eenadu Group, Mumbai Assistant Manger
Ramoji Group is a conglomerate headed by Ramoji Rao and headquartered in Hyderabad. Its businesses covers television (ETV) and newspaper (eenadu) media, film production, financial services, retail, education and hospitality.
Key Deliverables
Handling digital sales of Mumbai region.
Generating revenue for www.eenadu.net, www.eenaduindia.com & other portals of eenadu group.
Revenue generation for both Desktop & Mobile app.
New client developing.
Providing solution to the client for digital advertising for maintaining a good CTR.
Providing customized solution to the client to get maximum number of impression.
Analysis PVS, UVs, for TG specific, Region, state and age specific through Google Analytics.
Maintaining a track of total impression burn through our internal dashboard and clients dashboard on day to day basis.
Monitoring competitor’s portal advertisement on day to day basis.
Monitoring Outstanding
Handling Team, monitoring day to day calls and report into CRM.
Product training towards the team members.
December 2015- October 2016 Askme.com, Kolkata Deputy Manager – Corporate sales
GETIT is a digital media company dealing in local search SME listing in Askme.com, Askmebazaar.com market place, askmegrocery.com a hyper local market platform, Askme pay wallet service & in renowned Infomedia yellow Pages. The Organization was focused on online media products & as well as print media, to give customized branding & marketing solution as per advertiser requirements.
Key Deliverables
Generating revenue through sales of askme.com, sponsorships & tying ups with clients for askmebazaar.com & askmegrocery.com in Kolkata.
Getting sponsors and generating revenues for various ground activities.
New Client Development for askme.com, askmebazaar.com & askmegrocery.com
Networking with respective clients for Kolkata and pan India promotion
Analysing how to improve the competitive position in the market through improved customer service
Documentation of pricing.
Responsible for payment realization from clients.
Analyzing the need of the client and provide solution on that basis.
Handling Team.
To set the revenue targets for the team, based on the number of Team Members on Monthly basis.
Training of team members depending on the needs identified
Grievance handling of the team
Recruiting team.
October 2014 – November 2015 Aakash Bangla (TV), Kolkata Manager
Key Deliverables
Generating revenue by selling space for advertisement in Television.
Generating revenues through inactive clients by program integration.
Handled clients like ITC, G D pharmaceuticals, Emami, Deys Medical, Senco Gold etc.
Organizing BTL activities for the client as per their requirements.
Reporting to and supporting the Regional Sales Manager in terms of revenue generation
Interacting with clients to develop innovative marketing ideas and campaigns in television and on ground.
Achieving revenue targets monthly and annually.
Handling Team.
To set the revenue targets for the team, based on the number of Team Members on Monthly basis.
Training of team members depending on the needs identified
Grievance handling of the team
Recruiting team
Coordinating with co –workers and guiding the subordinates in preparing proposals and meeting clients.
August 2011- October 2014 Friends FM(ABP), Kolkata Group Executive
Key Deliverables
Responsible for the growth and management of the client base
Reporting to and supporting the Regional Sales Manager in terms of revenue generation
Interacting with clients to develop innovative marketing ideas and campaigns both on air and on ground
Achieving revenue targets monthly and annually
Monitoring competition and device effective measures for client retention
Responsible for payment realization from clients and ad-agencies
Managing clients from sectors like Fmcg, Events, as well as cross sector clients
Responsible for revenue generation for annual events and exclusive on air properties for the radio station.
November 2008 – June 2011 India Today Group (Radio Meow 104.8), Kolkata Territory Manager
Key Deliverables
Responsible for the growth and management of the client base within agreed terms and conditions
Liaison with clients to develop innovative marketing ideas and campaigns
Networking with respective clients for Kolkata and pan India promotion
Achieving revenue targets
Analyzing how to improve the competitive position in the market through improved customer service
Monitoring competition and device effective measures for client retention
Documentation of pricing and sales reports
Responsible for payment realization from clients and ad-agencies.
November 2006 – Nov2008 Big FM, Kolkata Sales Account Manager
Key Deliverables
Acquiring Ad Sales.
Achieving Sales Target
Generating fresh leads for big 92.7fm
Ensuring collection of payments.
Keeping track of the competitor’s activities
Identifying & developing New clients
Increasing Market penetration.
Client Servicing
December 2004 – November 2006 Tata Yellow Pages Sales Executive
Generating revenue by space selling through B2B clients.
Looking for new and prospective accounts (corporate & retail)
Convincing the dropout clients for rebooking.
Retaining existing clients.
Providing after sales service.
SCHOLASTICS
2004 B.Com (Hons) from NNDC curriculum under Calcutta University
2001 Higher Secondary from NNDC, Kolkata
1999 Madhyamik, from Andrews High School, Kolkata
IT KNOW HOW
Experienced in Google Analytics, MS Office & Internet Application
PERSONAL DOSSIER
Date of Birth: 07/10/1981
Fathers Name: Mr Ranjit Majumder
Marital Status: Married
Language Known: English, Hindi, Bengali
Gender: Male
Hobbies: Listening to music.
Extra-Curricular Activities: Played cricket for school team
Present Address: Annapurna Villa, Indralok Phase 6, Bhyander Ests, Mumbai.
Permanent address : 3/3A (548) Brahmapur Shiv Mandir Road, Kolkata 96 .
Partha Mazumder
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