Marketing Manager

Brian Williamson Boca Raton, FL 561-***-****

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www.linkedin.com/in/briangwilliamson

SUMMARY

20+ years of excellence in strategy, leadership, agency and multi-channel marketing. Managed teams to implement strategies to drive double digit revenue growth. Experience as both a client and a consultant providing specialized insight and optimizing marketing budgets. CORE COMPETENCIES

Marketing & Multi-Channel Marketing, CRM, Digital Marketing, SEM, SEO, Display, Channels Social, Mobile, Media, Customer Retention, Marketing Management Planning & Marketing Strategy, Strategic Planning, Creative Management, Analytics, Development Segmentation, Digital Strategy, Web Analytics, Conversion Optimization, Competitive Analysis, Marketing & Financial Reporting Leadership Team Management, Project Management, Vendor Management, P&L Management, Maintain C-Level Relationships

PROFESSIONAL EXPERIENCE

AARP, INFLUENT50 the AARP Agency, Washington, DC May 2016 to Present Marketing & advertising agency focused on helping clients engage with the 50+ population. Senior Strategy Consultant

Senior Agency Executive creating solutions to utilize the tremendous value of AARP's primary research & data assets to serve as the empirical foundation of the company’s communication strategies. Lead creative, data & analytic solutions to provide multi-channel opportunities for clients including:

• Agency Marketing (Creative, Analytic, Digital & Campaign Production)

• Advanced Analytics, Digital Identity Resolution, Digital Targeting & Web Analytics

• Multi-channel (Mail, Email, Targeted Display, Social Media, SEO & Mobile)

• Client Development: Allstate Roadside Assistance, Avis, Collette, Grand European Travel, Lindblad Expeditions & Vacations By Rail

ACXIOM CORPORATION, Little Rock, AR Feb 2003 to Apr 2016 Global leader in direct marketing and data management. Senior Account Executive, 2011 to 2016

Senior Strategist, 2003 to 2011

Senior Direct Marketing Executive with in-depth experience applying the full range of associated skills including strategy planning and development, omni-channel marketing, database design, lead acquisition marketing, cross-selling and CRM, both personally and as a project manager and leader. Work with C-level executives through the technical teams to implement world class marketing programs with a reputation for building long- term relationships based on mutual benefit.

• Planned $100+ million in annual direct marketing spend.

• Led teams of 20+ professionals.

• Drove contract negotiations, engaged sales and delivery regarding accounts.

• Created, documented and executed on a long-term account strategy.

• Accountable for performance productivity to ensure goal achievement.

• Developed and improved executive level relationships. Brian Williamson Page 2

Acxiom, cont’d

• Managed Fortune 500 clients:

o Financial: Capital One, Charles Schwab, Citibank, Fidelity, Chase & T. Rowe Price o Insurance: Bankers Life, Colonial Penn, Farmers, New York Life, Physicians Mutual, Progressive Insurance, and USAA

o Technology & Health: BCBS, CIGNA, Google and Intuit o Travel & Entertainment: Marriott Vacation Club, MGM Resorts, Madison Square Gardens, NBA & NASCAR

WEST MARINE INC., Watsonville, CA 2000 to 2003

The world’s largest retailer, catalog and internet site for boating supplies. Director of Marketing

Planned, developed and implemented direct marketing campaigns driving prospects, customers and sales to retail stores, catalogs and Internet.

• Developed strategic plans, marketing plans, annual $20 million marketing budgets and program ROIs.

• Developed marketing strategies and promotional plans in a multi-channel environment.

• Developed offers & creative messaging to maximize results

• Developed and executed circulation plans, customer & prospect selection, modeling and testing.

• Launched the West Advantage loyalty program to over 1 million members with improved profits.

• Managed West Marine Insurance Services, West Marine Finance and West Marine Private Label Credit Card generating over $1 million in profit.

RAPP COLLINS, Limited subsidiary of Omnicom Group Inc., London, UK 1998 to 2000 Leading integrated and full-service agency in creativity, strategy, digital, media and technology creating profitable customer experiences that change how people think, act and feel about brands. Strategic Planning Director

Developed the agency’s business with perspective and current clients by fostering client growth and generating demand for strategic planning services. Additional responsibilities included evaluating new services and products demanded by the market.

• Analyzed client plans, evaluated needs and made recommendations for new and existing services.

• Identified needs and developed new analytic products and services.

• Developed and managed market research projects, industry sector analysis and competitive research.

• Developed database and analytical services in liaison with other group resources. Prior experience:

The Mark Group, Boca Raton, FL Circulation Manager Deluxe Corporation., Colorado Springs, CO Various Marketing EDUCATION & PROFESSIONAL ACCOLADES

Master’s Degree: University of Colorado, Boulder, Colorado, M.B.A. Undergraduate Degree: University of Iowa, Iowa City, Iowa, B.S. Psychology – Economics Certifications: Google AdWords & Analytics Certification, Live Ramp, Data Privacy Professional Presentations: DMA, Florida DMA, London Direct Marketing Fair, Leading Edge Seminar Professional Writings: Direct Marketing International, Marketing Week, Precision Marketing

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