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Sales Marketing

Location:
Southampton, PA, 18966
Posted:
October 24, 2017

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Resume:

Thomas H. Harkins, Jr.

**** ******* **.

Southampton, PA 18966

E-mail: ac2xmk@r.postjobfree.com

Primary Phone: 215-***-****

Mobile: 215-***-****

OBJECTIVE

Highly experienced sales, marketing and management executive with a proven track record in developing and enhancing marketing and sales strategies across various industries. Adept in conducting high-level contract negotiations and operations management.

EXPERIENCE

6/2016 – Present: ofo Bike Sharing, Southampton, PA

Business Development/Philadelphia Market Launcher

Developed new marketing strategies to capture market channels with new clients.

Brought new processes to firm for its growth, using various marketing strategies and communication skills in order to brand the firm in the market and attract new clients.

Developed strategies and business for the firm by building corporate relationships with customers and the industry/market leaders.

Utilized sales and marketing tools to create brand awareness in the market.

Introduced improvements in business strategies based on customer feedback.

1/2014 – 6/2016: Century 21 New Horizons, Southampton, PA

Realtor

Promote and sell real estate services to local consumers and businesses

Top rated new realtor by Century 21 for 2014; added to Twitter’s List of Top Realtors in 2015

8/2010 – 2/2012: Kaplan Nursing, Southampton, PA

Director of Sales and Marketing

Managed territory of 217 nursing schools (BSN, RN and PN) in the states of Pennsylvania and New Jersey

Sold high-end, remediation and review software, cloud and live in-person services to senior-level management and students

Established new sales territory growing sales to approximately $750,000 in ten months

Managed a team of three people

Worked on select senior-level marketing projects and events, reported directly to the Vice President of Marketing.

10/2004 – 6/2010: Drexel University College of Nursing, Philadelphia, PA

Director of Sales and Marketing -- Continuing Nursing Education

Total Profit and Loss (P/L) responsibility for a $2.5 million dollar department that delivered review courses to nursing students across the United States and Internationally.

Grew both top-line revenue and bottom-line profitability through aggressive management and cost-savings programs

Managed a team of eight people

Acted as sales representative to largest customers, growing sales from $150,000 per year to more than $450,000

Planned, directed and wrote all company marketing materials including: sales presentations, sales brochures, corporate brochures and company RFP kits

Wrote, directed and shot all corporate video projects

Planned and executed department direct-mail marketing campaign including: list acquisition, design and creation of materials

Personally managed web marketing program, launching three new websites, used advanced SEO techniques to improved search engine results and online sales

2/2002 – 10/2004: Harkins•Kivett Communications, Southampton, PA

Freelance Marketing Professional

Promoted and sold freelance marketing services to small- and medium-sized local business

Hired by several local companies and former associates including: Panasonic, Media Active, Earthstar Bank and Tumbling Dice, Inc.

Provided a full range of marketing services from complete marketing plans to public relations and advertising consulting, also wrote, edited and produced direct mail campaigns and video projects

7/1999 - 02/2002: Princeton eCom, Princeton, NJ

Director of Marketing

Established sales support group that wrote and produced all marketing materials

Planned, directed and wrote all company marketing materials including: sales presentations, sales brochures, corporate brochures and company RFP kits

Wrote, directed and shot multiple video projects

Planned and executed company direct-mail marketing campaign including: list acquisition, design and creation of materials

Managed outside agency in the development and execution of four million dollar advertising campaign

Rescued the stalled development of new company web site, delivered new site on-time, under budget and to great acclaim from the Senior Management Team

Managed a team of eight people

Conducted research on market, competitors, and company opportunity

Developed and implemented strategic business and marketing plans

Established key vendor relations for marketing department

EDUCATION

Bachelor of Science, Business/Marketing - The Pennsylvania State University, State College, PA

REFERENCES

Available Upon Request



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