Thomas H. Harkins, Jr.
Southampton, PA 18966
E-mail: ac2xmk@r.postjobfree.com
Primary Phone: 215-***-****
Mobile: 215-***-****
OBJECTIVE
Highly experienced sales, marketing and management executive with a proven track record in developing and enhancing marketing and sales strategies across various industries. Adept in conducting high-level contract negotiations and operations management.
EXPERIENCE
6/2016 – Present: ofo Bike Sharing, Southampton, PA
Business Development/Philadelphia Market Launcher
Developed new marketing strategies to capture market channels with new clients.
Brought new processes to firm for its growth, using various marketing strategies and communication skills in order to brand the firm in the market and attract new clients.
Developed strategies and business for the firm by building corporate relationships with customers and the industry/market leaders.
Utilized sales and marketing tools to create brand awareness in the market.
Introduced improvements in business strategies based on customer feedback.
1/2014 – 6/2016: Century 21 New Horizons, Southampton, PA
Realtor
Promote and sell real estate services to local consumers and businesses
Top rated new realtor by Century 21 for 2014; added to Twitter’s List of Top Realtors in 2015
8/2010 – 2/2012: Kaplan Nursing, Southampton, PA
Director of Sales and Marketing
Managed territory of 217 nursing schools (BSN, RN and PN) in the states of Pennsylvania and New Jersey
Sold high-end, remediation and review software, cloud and live in-person services to senior-level management and students
Established new sales territory growing sales to approximately $750,000 in ten months
Managed a team of three people
Worked on select senior-level marketing projects and events, reported directly to the Vice President of Marketing.
10/2004 – 6/2010: Drexel University College of Nursing, Philadelphia, PA
Director of Sales and Marketing -- Continuing Nursing Education
Total Profit and Loss (P/L) responsibility for a $2.5 million dollar department that delivered review courses to nursing students across the United States and Internationally.
Grew both top-line revenue and bottom-line profitability through aggressive management and cost-savings programs
Managed a team of eight people
Acted as sales representative to largest customers, growing sales from $150,000 per year to more than $450,000
Planned, directed and wrote all company marketing materials including: sales presentations, sales brochures, corporate brochures and company RFP kits
Wrote, directed and shot all corporate video projects
Planned and executed department direct-mail marketing campaign including: list acquisition, design and creation of materials
Personally managed web marketing program, launching three new websites, used advanced SEO techniques to improved search engine results and online sales
2/2002 – 10/2004: Harkins•Kivett Communications, Southampton, PA
Freelance Marketing Professional
Promoted and sold freelance marketing services to small- and medium-sized local business
Hired by several local companies and former associates including: Panasonic, Media Active, Earthstar Bank and Tumbling Dice, Inc.
Provided a full range of marketing services from complete marketing plans to public relations and advertising consulting, also wrote, edited and produced direct mail campaigns and video projects
7/1999 - 02/2002: Princeton eCom, Princeton, NJ
Director of Marketing
Established sales support group that wrote and produced all marketing materials
Planned, directed and wrote all company marketing materials including: sales presentations, sales brochures, corporate brochures and company RFP kits
Wrote, directed and shot multiple video projects
Planned and executed company direct-mail marketing campaign including: list acquisition, design and creation of materials
Managed outside agency in the development and execution of four million dollar advertising campaign
Rescued the stalled development of new company web site, delivered new site on-time, under budget and to great acclaim from the Senior Management Team
Managed a team of eight people
Conducted research on market, competitors, and company opportunity
Developed and implemented strategic business and marketing plans
Established key vendor relations for marketing department
EDUCATION
Bachelor of Science, Business/Marketing - The Pennsylvania State University, State College, PA
REFERENCES
Available Upon Request