Social Media Manager

ANGIE ARGABRITE

Greater New York City Area **********@***.*** 973-***-**** www.linkedin.com/in/angieargabrite

Digital Media and Communications Professional and Custom Content Creator and Marketer with more than 20 years of experience as a web editor, writer, manager and strategist with SEO expertise, extensive experience in building brand awareness, growing audience and engagement, establishing editorial voice, strategically using social media, stewarding high-level partnerships, managing large teams, driving revenue at leading websites and magazines, as well as marketing-industry skills, digital fluency and finely tuned trendspotting capabilities.

PROFESSIONAL EXPERIENCE

Havas PR, New York May 2010-July 2017

Senior Vice President, Editorial Director; March 2012-July 2017

Vice President, Editorial Director; May 2010-March 2012

Led Havas PR’s editorial department; on point for the agency’s editorial output, from press releases, white papers and new-business pitches to trend pieces, op-eds and CEO speeches. Worked with agency CEO on translating concepts to print and ensuring that every piece of content put out by the agency upheld the highest standards.

* Instrumental on team that developed, created and produced a well-received global trends report for an international client.

* Worked closely with family of Sandy Hook victim to develop and create two websites, numerous op-eds and blog posts.

* Developed and wrote multiple op-eds, blog posts, etc., for corporate clients that were published in such outlets as CNBC.com, Entrepreneur.com, HBR.com, mindbodygreen, among many others.

* Oversaw all editorial for a global agency website that was awarded a Bronze SABRE Certificate of Excellence.

* Conceived, created and wrote more than 700 daily trends sightings featured in a globally distributed award-winning internal daily newsletter.

* Regularly collaborated with design and video production to produce engaging experiences for clients, potential clients and internal stakeholders.

* Established voice and tone for multiple client brands, as well as robust editorial calendars.

* Created content on site at events, working in high-pressure situations under tight deadline.

AOL, New York June 2004-January 2010

Features Editor and Managing Editor (Programming Director); 2006-2010

Managing Editor (Senior Programming Manager); 2004-2006

Oversaw and strategized content creation for two of AOL’s largest properties, as well as related sites and blogs in the U.S. and abroad. Hired and managed extensive international team of editors and writers. Worked with ad sales to generate revenue opportunities and with our SEO and social media teams to generate brand awareness, increase page views, unique visitors and audience engagement. Served on the team responsible for P&L management.

* Instrumental in increasing traffic 25 percent, to a combined average of 30 million monthly unique visitors with Moviefone.com reaching the No. 1 ranking for page views in its category per ComScore for the first time in its history, beating out prime competitor IMDB.

* Contributed to the generation of record revenue of nearly $40 million across both properties in 2008.

* Built and maintained a team of nearly 200 editors and bloggers in the U.S. and internationally.

* Ensured that the editorial voice and tone of every piece of content that we published met our standards.

* Regularly provided creative and innovative ways to serve up digital content across platforms.

* Contributed to the execution of an overhaul of strategy and content at Moviefone.com, AOLTelevision.com, Cinematical.com and TV Squad.com.

* Served as a frequent media spokesman for Moviefone and AOL Television, appearing on national and local radio shows.

* Managed a team of full-time staff writers and editors, as well as a large pool of freelancers.

* Worked with major studios, such as Disney, Universal and Sony, to secure exclusive assets; created promotional plans for assets and for sales deals.

* Owned coverage schedule and editorial calendar.

* Was responsible for securing promotion of our editorial content on AOL's Welcome Screen.

Entertainment Weekly, New York September 1996-June 2004

Staff Editor, EW.com; 1999-2004

* Collaborated with print edition of Entertainment Weekly to adapt content for the website.

* Primary liaison with then partner AOL to secure promotion on the home page and other channels throughout AOL.

* Edited all features, both print and online-original, that were published on the site.

Copy Editor, Entertainment Weekly; 1996-2004

PRO BONO WORK

Bloomfield Soccer Club, New Jersey January 2010-Present

Communications Director

In a pro bono role, serve on the board of directors and manage internal and external communications of 1,500-member soccer club.

* Develop and pitch stories to local media that further the goals of the soccer club.

* Forge partnerships and relationships with businesses and universities to benefit the club and its members.

* Manage internal communications with coaches, as well as parents of both travel teams and recreation teams.

* Instrumental in launch of soccer program for developmentally disabled children.

ADDITIONAL RELATED EXPERIENCE

* Freelance editor and writer for online and print publications and consumer titles and sites, including Barnes and Noble.com, InStyle, Smart Money and TV Guide.

* Contributing Editor, Global City Press. Conceived and executed a highly regarded collection, Girls: An Anthology, as well as themed issues of the literary magazine Global City Review.

* Adjunct Professor, Writing and Literature, City College of New York.

EDUCATION

University of Tennessee at Chattanooga Bachelor of Arts, Humanities Writing

City College of New York Studied for Master of Arts, Creative Writing Poetry

HONORS

* Bronze SABRE Certificate of Excellence

* William E. Brock Scholar

* National Merit Scholar

COMPUTER SKILLS

* Extensive experience with CMS and various web publishing systems and tools, as well as with word processing, presentation and spreadsheet programs, including WordPress, Microsoft Word, Powerpoint, Excel and Blogsmith. Basic knowledge of HTML, InDesign, PhotoShop and Quark.

EXTRACURRICULARS

* Bloomfield Soccer Club (See above)

* Bloomfield High School Music Parents Association: Served as Fundraising Chair, 2010-2012, and PR Chair, 2012-2013

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