Social Media Digital Marketing

Curriculum Vitae

Ali Raza Dar

Summary

Highly motivated and energetic Software Engineering Graduate from top IT university of Pakistan having more than 3 years of professional experience including UAE’s market experience, seeking a position as a Digital Marketing Manager, Web/Database Developer and Designer with innovation, utilizing software engineering skills, abilities and experiences gained through relevant education and projects to contribute to the ongoing success of company. Also in search for a position that will allow me to improve my current programming, management, communication and teamwork skills. From this position, I also seek the opportunity to learn new skills for future use. Professional

Experience

Qualification

Working as Website developer and designer, Database Administrator, Digital Marketing Manager at DUCON

Industries FZCO, Jabal Ali Free Zone, Dubai, UAE

From: January 2017 – Current Job (10th Month)

Worked as a Web and Database Developer/Designer, Social Media Controller for ITWaly, Islamabad, Pakistan

From: January 2015 – December 2016 (2 Years)

Worked as an Web developer and designer internee at iCodeDigita, Islamabad, Pakistan

From: June 2014 – December 2014 (6 months)

BSSE (Bachelors of Science in Software Engineering) From: COMSATS Institute of Information & Technology, Islamabad, Pakistan

Intermediate (FSC - Pre Engineering)

From: Federal Government College, Jhelum, Pakistan Matriculation (Computer Science)

From: G.T.I High School, Jhelum, Pakistan

Location Dubai, UAE

Gender Male

Mobile: +971-**-*******

Other: +971-**-*******

Email: ***.*******@*****.***

Visa Title: Web Developer (Free Zone)

Work & Accomplishments

Website Development & Designing

Developed frontend of website www.800blocks.ae using HTML, CSS, JavaScript and Bootstrap.

Developed the product page of www.800benaa.com using CMS (Content management system).

Work with senior developer to manage large, complex design projects for company’s websites.

Develop project concepts and maintain optimal workflow.

Developed the blog page of www.duconind.com using WordPress, PHP and wrote contents of blogs.

Designed and developed frontend of website www.duconind.com using HTML, CSS, Java Script and Bootstrap.

Complete detailed programming and development tasks for frontend public and internal websites as well as challenging back-end server code.

Managing and maintaining websites of sister companies. (www.800blocks.ae, www.800pavers.ae, www.800benaa.ae).

Have done designing of the site (www.iradio.ie.) a UK based radio site using WordPress technologies.

Collaborate with designers to create clean interfaces and simple, intuitive interactions and experiences.

Designed and developed website for buying/selling of cars as University final year project similar to (www.motors.co.uk) under supervision of Dr. Zara Hamid and Engineer Usman Ahmed using C# in ASP.Net technology for iAccess Ltd, United Kingdom.

Designed and developed website for buying/selling of pets as a semester project using C# in ASP.Net technology which was later bought by my Supervisor.

Carry out quality assurance tests to discover errors and optimize usability. Digital marketing & Social media

Leading and managing a large team including coders, user interface designers, graphic designers, photographers, writers, and digital marketing experts.

Trained 4 communication officers in handling social content and development of social media campaigns.

Provided recommendation for content development and strategy enhancements.

Create several email campaign templates using HTML and run email campaign which increase the sales by 13% in 6 months.

Acquired 35% conversion rate while managing all e-mail campaigns.

Responsible for generating sales leads through various digital marketing platforms, programs which resulted in a 22% increase in revenue.

Managed $15000 budget for various lead-generating programs.

Design and build company’s social media presence through execution of well-placed strategies.

Handling social media accounts of the company i.e. Facebook, Twitter, Snapchat and Instagram.

Designed and led a new lead-generation website project (www.800blocks.ae and www.duconind.com) from the ground-up, resulting in 15% lead-form submissions increase month over month.

Manages digital budgets and improves performance of paid search advertising and organic search traffic.

Utilizes A/B testing and multivariate analysis to improve conversion rate of website visitors.

Saved company $12,000 by moving all direct mail to online and email marketing

Developed social media, online newsletter and other marketing tools and platforms.

Maintained database and managed documentation process of leads.

Developed and executed various social media, SEO and SEM initiatives to increase traffic and increase reach by over 1100%.

Writing contents of all the websites. (www.duconind.com, www.800blocks.ae, www.800pavers.ae, www.800benaa.ae).

Handling SEO of company’s main website (www.duconind.com) as well as sister companies’ websites (www.800blocks.ae, www.800pavers.ae, www.800benaa.ae).

Working on Google AdWords for more promotions and marketing of company’s products.

Using Google AdWords, have increased range of website visitors from 100-150 to 1000+ using same budget.

Increased the company’s online presence by 58% through strategically planned and executed digital marketing campaigns.

Database Administration

Managed the database of almost 22,000 companies using MS Excel & MS Access.

Link MS Excel sheet with MS Access for live updating of data.

Create an MS Access desktop application by using that Access file, on which you can search records of companies using company type, city or any keyword.

Export this MS Excel sheet data to MS SQL and create desktop application.

Have designed, developed and maintained database of all websites using MySQL which was accepted by the IT professionals and supervisors.

Worked on Customer relationship management software (Zoho CRM) to generate leads. Project Management

Created the software requirement specification document for several systems i.e. Websites, Mobile application (Android, iOS).

Have done all the project management activities i.e. Work Break Down structure, Project Charter, Resource allocation etc. and submitted a report on the project.

Have done several assignments on Development Lifecycle, particularly in Agile and Scrum methodology.

Created software design document of several systems which include all the design diagrams i.e. Use Case, DFD, Class Diagram, ERD etc.

Joined client meetings to learn about development of Project Scopes.

Contacted clients to obtain more information and discuss design options.

Oversaw scheduling of Project Milestones and coordinated with clients on any proposed changes or challenges to be overcome.

Created the Project Charter of final year project which list all the desired activities of development according to time span and resource.

Created Project Management Plan and done Quality Assurance analysis of several websites particularly final year project.

Have gathered requirements from clients using Software Requirement Engineering processes and documented them in qualitative and quantitative form.

Have done Risk Management of final year project. Programing (Java & C#)

Created small application in C# using MVC methodology i.e. (calculator) as university project.

Have worked on Java language for 1 year and made several management systems for schools, hospitals and libraries.

Have done testing using several methodologies i.e. white, black and grey box and done Alpha and Beta testing of systems.

Worked in all the above mentioned projects as Group Leader. Communication skills

Fluent in English and Urdu/Hindi.

Moderate in French and Arabic.

Acquired my communication skills through speeches at college level and presentations at the university level. Computer & Software

skills

Digital Marketing

SMO

C#

Asp.NET

Database (SQL, Excel)

HTML/HTML5

JavaScript

PHP

CSS

C++

Java

MS Project

Social Media

Budgeting Project

Scope Management

Risk Management

Time Management

SEO

Google AdWords

Quality Assurance

Requirements Gathering

Resource Allocation

Testing of Software

Software Development

Lifecycle

Personal skills

High grasping power.

Can influence people with discussion.

Problem solver.

Can work in diverse environment.

Can work under pressure to meet deadlines.

Flexible team player.

Good in mathematics.

Never repeat mistakes.

Change adopter.

Hobbies &

Interests

Current affairs

Badminton/ Tennis/ Football

Travelling

Doing challenging tasks

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