Social Media Marketing graphic design

DANIEL FRANCIS

** **** ******, ****** ******, NY 11580 (C) 718-***-****

********@*****.*** linkedin.com/in/dannfrancis www.dannfrancis.gq 1

Professional Summary

• Accomplished Graphic Designer with solid driven expertise in integrated omni-channel marketing and design.

• 20 years of proven experience as Director of Marketing, Creative Director, Director of Photography, Designer, Web and Print Production, Programmer, and Problem Solver.

• Experienced designer, marketer, and social media expert used to working at a fast pace for design solutions with pharmaceuticals and advertising agencies, financial institutions, publishing, packaging, and television.

• 12 years as an experienced Project Manager influencing all project activities, advancing the clients vision, providing leadership, building relationships, providing verbal communication and written communication to ensure all projects were delivered within scope, schedule, and budget leading to successful completion of deliverables.

Authorized to work in the US for any employer

Work Experience

OPTYMUS PHOTOGRAPHY (NY) - Professional Photographer / Videographer 01/2012 to 07/2017 Produced high quality imagery (stills / videos) for wedding, concert, product launches, and event photography. Produced, organized, scheduled, directed and executed all aspects of a photo / video shoot. Created stock images for direct mail, e-commerce sites, windows and in-store signage. Adobe Lightroom and Adobe Photoshop used for color corrections, retouching, editing and special effects. Provide guidance and mentored freelancers to work on various photo / video shoots on locations and in studio. Procured, maintained, installed / uninstalled, diagnosed, tested and ensured audio / video equipment for events and functions such as concerts, meetings and conventions, presentations, and news conferences according to layout(s). ENESLOW PEDORTHIC ENTERPRISES, INC. (NY) - Director of Marketing / Creative Director 06/2006 to 12/2014 Maintained an omni-channel marketing initiative collaborating with vendors to create lead generation, ensure product and service awareness via digital and conventional marketing materials designed for advertising campaigns, integrated marketing campaigns and opportunities with vendors, public and private medical facilities using traditional advertising, tradeshows and social media. Created cooperative marketing and event-driven opportunities and solutions with external vendors focused on the maintenance of healthy feet and comfort footwear showcasing Eneslow’s brand of products and services. Developed, created, and published Eneslow's magazine "Healthy Living from the Ground Up" reaching 150,000 new and current contacts available for online reading. The magazine focused on the maintenance of healthy feet and comfort footwear from around the world enhancing Eneslow’s brand identity.

Collaborated and designed various materials and publications from signage, brochures, and on-screen presentations. Strategic thinker with ability to facilitate specific goals and objectives into fruition of projects to meet deadlines. Created, designed concepts using PowerPoint for sales teams and educational use for the Eneslow Pedorthic Institute, Inc.. Created / designed Direct Mail campaigns (Brochures, Consumer Sales Catalogs, Direct-to-Consumer Postcards, Reward Cards). Hired / trained marketing team in programs like Adobe Creative Cloud (Photoshop, InDesign), and Excel to assist in productions. Team leader / team builder / team motivator with project management experience, pro-actively leading by example. Monitored production schedules while adhering to assigned budgets. Initialized, planned, monitored and controlled procurements with vendors and consultants RFP's and RFQ's. Developed concept and layout for photo shoots based on projects (lifestyle and products). This also includes color correction, retouching and manipulation, video production and editing and other related assets using Adobe Lightroom, Adobe After Effects, Adobe Premiere and Adobe Photoshop at advanced professional levels. Managed CMS websites like Eneslow.com and AskThePedorthist.com consumer retail and informational portals (front-end design, backend configuration, attributes, database and inventory). Converting SiteMaster to Magento based e-commerce site. Designed wireframes prototypes using Axure for website and email newsletter compositions. Created production ready graphics for all marketing assets regarding new web projects. Leading to user interface, tools and finalized web page designs to meet brand guidelines and web best practices.

Managed Eneslow's medical and customer database via CRM related SaaS systems (Constant Contact, Benchmark Email, MailChimp, Microsoft Exchange), Excel, and Outlook for solutions and strategic initiatives. Created / managed all digital consumer print and medical catalogs, brochures, digital signage (showroom displays, OOH, etc.). Created web banners, electronic newsletters, video marketing sales enablement materials for direct-to-consumer / clients. A collaborative input of ideas with sales teams and instructors to create PowerPoint presentations for Eneslow Foot Comfort Centers and Eneslow Pedorthic Institute, Inc. into full deliverables for various brand of projects. DANIEL FRANCIS

30 East Avenue, Valley Stream, NY 11580 (C) 718-***-**** ********@*****.*** linkedin.com/in/dannfrancis www.dannfrancis.gq 2

LYONS LAVEY NICKEL SWIFT, INC. (Agency) - Production Designer - Pharma (NY) 2006 Produced comps, layout and design for printed materials such as reports, medication treatment plans, inserts. Clients featured Pfizer, Eisai, Daiichi Sankyo and Jazz Pharmaceuticals.

GREY HEALTHCARE (Agency) - Production Artist (NY) 08/2005 to 02/2006 Produced comps, layout and design for printed materials like annual reports, medication treatment plans, inserts, signage and pop displays.

COLUMBIA-PRESBYTERIAN HOSPITAL – Graphic Artist (NY) 2005 Involved in the creation of graphics for web-based projects. Photo retouching using Adobe Photoshop and Adobe Imageready. DEL LABORATORIES - Art Director (NY) 03/1999 to 5/2001 Created POP displays, packaging, web, and print advertising for Sally Hansen, Naturistics and N.Y.C. products. Design and implement interactive presentations using PowerPoint, Persuasion and assorted drawing programs for slide presentations encompassing marketing as well as field presentations and meetings. Provided consultation and equipment set-up (MAC/IBM).

ESSENCE MAGAZINE - Print Production/Consulting (NY) 1998 - 2002 My duties entailed page layouts, style, formatting, Photoshop color correcting and production of magazine and final output to printers. ATLANTIC RECORDS - Desktop User Support/Migration Roll Out Specialist (NY) 1998 - 2000 Maintained and upgraded hardware and software on desktops, servers, printers, and mobile devices. Responded to user request for technical support via phone, in-person, and remotely (VNC, Team Viewer, RDP) Responsible for adding, removing, and modifying users and devices in Active Directory Acted as the face of the IT department in constant interaction with office personnel and company executives. Provided documentation to end users on how to configure and use various software. DEPOSITORY TRUST COMPANY - Video/Audio Designer (NY) 1999 Created graphics, animations for online video and cd/dvd authoring. Edited sound-bytes for various outputs (mpeg, aiff, wav, avi, aac etc.). Consultant

I have worked with various ad agencies, financial, packaging, pharma, magazine, and additional assorted clients up to 2017. Positions varied from project manager, project coordinator, prepress, associate designer, assistant art director, presentation designer, and production. ADVERTISING AGENCIES: Grey Advertising, Foote, Cone, Belding (FCB), Medallion Associates, Rainbow Media, Sherman Advertising, CCM, Bozell Inc. Tower Advertising. MUSIC COMPANIES: Warner Brothers Music Group, Atlantic Records. MAGAZINES/CATALOGS PUBLICATIONS: Baron Financial News, FORTUNE Magazine, Newport News, SELF Magazine, TIME, Essence Magazine, US News, Ikea, Condé Nast Publications. NEWSPAPERS: New York Times, Wall Street Journal, New York Post, New York Daily News, Sun Sentinel, Miami Herald. TELEVISION/CABLE: VH-1, MTV, Women Entertainment (WE), and CBS. FINANCIAL: TIAA-CREF, Coopers and Lybrand, Ernst and Young, PriceWaterhouse, Bankers Trust, Citicorp, Citibank, Beiderman, Kelly and Schafer. BEAUTY & PACKAGING: Pure Production Group, Sally Hansen Cosmetics, Revlon, Revlon International, Footlocker, and Kids Footlocker. PHARMACEUTICAL: Pfizer Pharmaceutical, Grey Healthcare, Eneslow Pedorthic Inc. and WebMd (formerly Medscape). Marketing/Social Media Expertise

My level of experience also includes site conversions, social media programs and monitoring traffic patterns ebbs and flows, meticulously beneficial in my keeping clients, customers and additional stakeholders on track with proven, trackable results. Structured and implemented pay-per-click (PPC) campaigns on multiple platforms and Digital Marketing campaigns. Created and analyzed monthly reports on Total Sales Revenue and PPC. Evaluated product and performance based on Google Analytics. Created content for social media such as Facebook, Pinterest, Twitter, Instagram - increasing followers by as much as 75%. Independently performed Search Engine Optimization (SEO). Implemented the development of Google Ad Campaigns, keyword research, selections, placement, and revisions. Utilized Google Analytics to monitor traffic patterns on the website. Initiated and executed SEM project to drive traffic and engagement. Evaluated, promoted and executed marketing campaigns for optimal results. Attended various networking events to build relationships and produce lead generation for future endeavors. Building and maintaining a competitive B2B marketing strategy within the medical community. Successfully managed various Digital Asset Management Systems (DAM). SaaS such as HyperCMS, Getty, Adobe Experience Manager, and desktop software such as Adobe Bridge. DANIEL FRANCIS

30 East Avenue, Valley Stream, NY 11580 (C) 718-***-**** ********@*****.*** linkedin.com/in/dannfrancis www.dannfrancis.gq 3

Programs & Skills

Microsoft Office: Microsoft Word, Microsoft PowerPoint, Excel, Outlook, Microsoft Access, and Microsoft Project. Presentations: Apple Keynote, Prezi, and Director. Video: Adobe After Effects, Adobe Premiere, DVD Studio Pro, QuickTime Pro, Apple IDVD, IMovie, Media100, Adobe Prelude, Adobe Encore. Audio: Supported compressions, conversions of codecs, equipment setup and breakdowns. Professional user of mac / pc audio programs. Hardware/OS: Apple Mac OS/IOS, PC, Some Linux, Epson 9880 wide format printer, On-site equipment setup. Print/Production: Adobe Creative Suite/Creative Cloud featuring Photoshop, InDesign, Illustrator, Flash, Acrobat, Fireworks, Dreamweaver. Professional Photography: Canon EOS systems/Nikon D-Series digital/hd video cameras and lenses; retouching, and color correction. Web: I’ve developed various strategies using online web components to build better customer/medical databases, online education, ecommerce and health. I have used Html, CSS, Magento, Wordpress, Intermediary Javascript, jQuery, MySQL, and PHP to build various websites. As well as html email blasts, newsletters and web banners for marketing purposes, advertising, and lead generation tools through Social Media (Facebook, Twitter, Pinterest, various blog sites).

• Designed front-end of ecommerce and business websites. Worked on the back-end databases, managed server-side operations.

• Email Blasts created using iContact/Constant Contact/Mailchimp/Benchmark, SEO practices, Google Analytics, and Web Banners.

• Content Management Systems (CMS) – Sitemaster, Joomla, Magento, and Wordpress for design, ecommerce portals.

• Evaluated product and performance based on Google Analytics.

• Maintained a relative view of URL positioning using website stats trackers like Alexa as a measuring tool towards reaching maximum reach and higher rankings for easier searches to continue to drive traffic. Education/Certifications

Project Management Institute/PMI.org 2016

Member ID: 4143942

Technical Institute of America, New York 2015

Certification of Completion in Project Management Professional (PMP) Noble Desktop, New York 2013

Certification in PHP, MySQL, Javascript, and JQuery Art Institute of Fort Lauderdale - Fort Lauderdale, FL Bachelors of Arts: Computer Graphic Design and Communications 1994 Associate of Applied Science: Graphic Design and Visual Communications 1991 Borough of Manhattan Community College - New York, NY 1987 Coursework in Business, Management and Communications School of the Visual Arts – New York, NY 1985

Illustration and Design, and Photography.

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