Mitchell Merrick
San Francisco, CA 94118-2412
415-***-**** – home/cell phone
***************@*******.***
OBJECTIVE Seeking a challenging position in a fast-paced environment with a growth-oriented company as a national sales manager where my educational background and previous work experiences will be fully utilized.
EXPERIENCE
2011-2016 JESSIE STEELE, INC. Berkeley, CA
Vice President of Sales
Managed the performance of sales representative groups and distributor groups in the U.S.A.
Identified and established new channels of distribution of product lines both in the U.S.A. and internationally
Built an organizational selling and management structure to support the sales strategy to achieve sales growth targets
Recruited sale representatives, rep groups, distributors and gourmet reps in targeted kitchen textile markets
Trained sales representatives to sell all brands Jessie Steele Kitchen Textiles, Candy Baker Textiles and other product lines
Created selling tools for sales team
Provided direct selling support for sales team
Identified and qualified sales leads for sales team
Extensively travelled for Jessie Steele, Inc. working directly with sale reps, sale team, rep groups, distributors and gourmet reps
Worked independently with sales team on the road, at sales meetings and trade shows
Trade show management for Jessie Steele, Inc. and Candy Baker
Assisted in the development of marketing strategies for all Jessie Steele, Inc., Candy Baker and private label brands
2010-2011 ZOOM EYEWORKS, INC. Berkeley, CA
Vice President of Independent Accounts
Managed the performance of sales representative groups and distributor groups in the U.S.A. and internationally
Identified and established new channels of distribution of product lines both in the U.S.A. and internationally
Built an organizational selling and management structure to support the sales strategy to achieve sales growth targets
Recruited sale representatives, rep groups, distributors and optical reps in target markets
Trained sales representatives to sell all three brands within Zoom Eyeworks product lines
Created selling tools for sales team
Provided direct selling support for sales team
Identified and qualified sales leads for sales team
Extensively travelled for Zoom Eyeworks working directly with sale reps, sale team, rep groups, distributors and optical reps
Worked independently with sales team on the road, at sales meetings and trade shows
Trade show management for Zoom Eyeworks
Assisted in the development of marketing strategies for all Zoom Eyeworks brands
2009 - 2010 JANE INC. & INDEPENDENT CONSULTING Point Richmond, CA
National & International Sales Manager
Responsible for national and international sales and marketing
Managed large chain and national accounts within US
Sold to and managed international distributors & sales
Worked with 120 independent rep sales force
Trade show management
2004-2008 AKA SAUNDERS INC. Berkeley, CA
National & International Sales Manager
Responsible for national and international sales and marketing
Managed large chain and national accounts within US
Sold to and managed international distributors & sales
Worked with 120 independent rep sales force
Manage internal staff of five sales associates
Trade show management
2001-2004 BATHOLOGY/THAI KITCHEN Oakland, CA
National Sales Manager
Responsible for national and international sales and marketing
Managed large chain and national accounts as well as international sales
Worked with independent rep sales force
Product development and sourcing
Trade show management
1999-2001 JANE INC. Point Richmond, CA
National Sales Manager
Responsible for national/international sales and marketing
Managed, developed and trained sales reps and rep groups
Maintained and grew existing major accounts, catalogs, specialty retail, incentive business, international prospects and Internet accounts
Responsible for financial management, marketing budgets and sales forecasts
Assisted in the development of new products, package design, advertising and promotion of all products
Attended and planned all trade shows, retail conferences and market weeks
Accounts: Bath & Body Works, Bare Essentuals, Bed, Bath & Beyond, Costco, JC Penney, Dayton/Hudson Corp., Carson Pirie Scott & Co., H2O+, Eaton’s, Gardener’s Supply Catalog, The Bay, Kohl’s,
Dillard’s, The Body Shop, Female Creations, TJ Maxx, Marshall’s, Lechters, Filene’s, Gottchalks, Linen N’Things, Jacobson’s, Liberty House, Perfumania, Ross, Saks 5th Avenue, Stein Mart, Stern’s,
Tuesday Morning, Target, Mervyn’s, W-Hotels, The Gap, Banana Republic, Restoration Hardware, Hit Or Miss, Casual Corner
1995-1999 TENDER LOVING THINGS, INC. San Leandro, CA
Senior Sales Representative/Brand Manager
Responsible for national/international sales and marketing
Planned promotional events, advertising, collateral, in-store visuals, marketing plans, forecasts and yearly budget management
Assisted in the development of new products from concept to in-store placement
Account management/client services of over 35 major accounts
General sales revenue of $35MM and excelled in position
Planned and attended all trade shows and market weeks
Accounts: Bath & Body Works, JC Penney, Dayton/Hudson Corp., Carson Pirie Scott & Co., H2O+, Eaton’s, Kohl’s, Dillard’s, The Bon Ton, TJ Maxx, Marshall’s, Lechters, Filene’s, Gottchalks, Jacobson’s,
Liberty House, Nordic Track, Perfumania, Ross, Saks Off 5th Avenue Outlet, Stein Mart, Stern’s, Tuesday Morning, Younkers, ZCMI
1993-1996 CONSUMER RESEARCH ASSOCIATES San Francisco, CA
Focus Group Organizer, Recruiter, Facilitator
Recruited from database, organized and facilitated focus groups
1993-1995 KAISER PERMANENTE HEADQUARTERS Oakland, CA
Contract Employee – Patient Business Services/Staffing Group/Personnel
Assisted with the coordination of computer training seminars
Provided direct support to the Director(s) on special projects
Worked in personnel hiring, termination and employee benefits
1989-1992 DDB NEEDHAM WORLDWIDE/FOOTE CONE & Chicago, IL
BELDING/BAYER BESS VANDERWARKER
Account Services Management (Independent Contractor)
Worked on a variety of accounts developing strategy for commercials, promotions, consumer and product research, public relations, creative, focus groups, media planning and product development
Accounts worked on – State Farm Insurance, General Mills, Anheuser-Busch, McDonald’s, Maybelline, Frito-Lay, Disney – Buena Vista Home Videos, S.C. Johnson, Proctor & Gamble, Carrier, Rubbermaid,
Volume Shoes, Kraft, National Dairy Board, American Cancer Society, Zenith Data Systems, Wendy’s, Quaker Oats, Citicorp, Coco-cola, Clorox, Dial, Busch Gardens Entertainment, Ralston Purina and Discover
Assisted with strategic planning and execution of marketing plans for advertising campaigns
Acted as a liaison between the agencies and clients; responsible for financial and budget management
Coordinated new business presentations and planned new product introductions
Facilitated focus groups and assisted with data collection and consumer reports
1989-1992 MARSHALL FIELD’S DEPARTMENT STORE CHICAGO, IL
Sales Associate, Coats/Active
Responsible for retail sales and merchandising within women’s coats/active sportswear department
Generated $450,000 in sales per year and named top 10 best sales person
Set up and maintained visual displays, coordinated special events and managed inventory
1987-1989 ST. THOMAS UNIVERSITY, EDUCATION DEPT. Miami, FL
Graduate Assistant
Acted as liaison between the department and professors: directly assisted Department Chairman
1984-1987 BAY POINTE NURSING PAVILLION St. Petersburg, FL
Director of Social Services and Marketing
Responsible for marketing and sales of a 120 bed nursing facility: successfully filled and maintained census
Generated sales revenue of $3MM and excelled in position, earning outstanding reviews
Developed, implemented and executed strategic marketing plans
EDUCATION
1987-1989 ST. THOMAS UNIVERSITY Miami, FL
Masters of Business Administration, concentrations in marketing, management and international business, December 1988. Completed program in a year and a half in the accelerated
four-quarter program.
Recipient of the Miskoff Scholarship – one of five students awarded this scholarship
Ranked in the top 5% of graduating class/graduated highest honors
GPA: 3.75/4.00 Major GPA: 3.92/4.00, Dean’s List all semesters
1980-1984 ST. BONAVENTURE UNIVERSITY Olean, NY
Bachelor of Arts, sociology, minor in business, May 1984
GPA: 3.20/4.00 Major GPA: 3.80/4.00 Dean’s List
OTHER Computer proficient: Microsoft Word, Excel, OuickBooks, ACT, PowerPoint