Marketing State University

KARLEE TOBOLA

***** ******* **. ******, ** ***** 713-***-**** ****************@*****.***

www.linkedin.com/in/karleetobola

Objective

Organized multi-tasker and marketing communications professional, including copywriting, videography, creative, and the planning and execution of events with specific experience in health care marketing. Seeking to leverage my professional skills in the role of an entry-level marketing position in the greater Houston area. Education

Texas State University B.S. Mass Communication Spring ‘17 GPA 3.5 (Dean’s List, ’14, ’15, ’16, ‘17)

Experience

Emerus Holdings, Inc.

Marketing Intern The Woodlands, TX May ’17 – Sept. ‘17

• Helped launch go-to-market plans with new joint venture partners and co-launched marketing projects including 5k Event, Scholarship Program and 12-Month Creative Campaign

• Provided marketing support in areas of media buy planning and event management for new hospital launches in Las Vegas, Idaho, El Paso, Houston

• Responsible for helping develop new organic growth initiative for increasing brand and community awareness and in-store patient volume numbers

• Co-launched and maintained marketing automation Task Force for the organization, focused on hyper-targeted customer journey campaigns

• Assisted in production and coordination of various marketing projects such as direct mailers, print ads, sponsorship requests, graphic design, and purchase order fulfillment 89.9 KTSW San Marcos

On-Air Talent Texas State University San Marcos, TX May ’15 – May ‘17

• Co-hosted bi-weekly two-hour morning show and produced campus PSAs

• On-air DJ promoting various campus news and ad PSAs

• Marketing ambassador/promoter of the station; built campus relationships and community partnerships on behalf of the station

• Station ambassador at local community events, which directly contributed to securing sponsorships from local businesses and restaurants

Bobcat Update College TV Broadcast Station

Producer/On-Air Talent Texas State University San Marcos, TX Fall ‘15

• Narrated weekly news packages for station

• Produced two weekly news packages, including topical events, community and campus news

• Station news script writer, copywriter, and videographer for producing various video spots for the station Volunteer Work

• Annual My Radio Festival volunteer, MC, San Marcos April ‘16

• Annual My Radio Festival volunteer, coordinator, San Marcos April ‘17

• COSTCO tutor at Dezavala Elementary School, San Marcos Spring ‘17

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