Sales Marketing

H A Y T H M M O H A M E D H A S S A N

UAE: (M) 009***********

Egypt: (M) 002***********

******.**********@*****.***

Marketing Specialist

Clear Idea about trade marketing and communication with dealers, understand their attitudes and deliver high value to them. Building strong brands that leads to long-term growth, focusing on trade networking.

Area of Strength

Ω Research and Development of Market. Ω Production of Marketing Material. Ω Monitor the Market Situation. Ω Team Management. Ω Managing ATL & BTL activity . Ω Managing Events. Ω Planning & Training. Ω Leadership promotional campaigns. Formal Education

OCT 2008 Cairo University Bachelor Degree of Law

Professional Experience

10/07/2014-31/12/2016 UNITED NAGHI - LG -KSA Marketing Supervisor Duties and responsibilities:-

Leadership promotional campaigns: Creating the Promoters plan & Managing monthly performance of promoters.

Display Maneging: Manging display – shelf – Quantity - display level - POS materials in LG Brandshops & KEY ACCOUNTS SHOWROOMS & DEALERS SHOWROOMS .

Production Marketing Material: Communicate with suppliers’ promotional material and evaluate the best physical performances and raw materials. Choose designs that are most effective at attracting the attention of consumers or promoting the product at the same time, distribute POS for all Dealers & key accounts showrooms.

PROMOTIONS PLANNING: Put promotional ideas and do implemented in the market to increase sales to distributor’s turnover.

Analyzing: daily sales, weekly and monthly movement and the movement of prices and the most popular products & Sell-out estimation of products vs competitors.

Branding : Develop a plan to build a new Brand in the market rely on tools such as name, logo and colors compination, marketing plan and sales strategy has been tested this experience by working on Air conditioners TCL .

Managing Events: Event management and contracting with hotels and institutions-saving on services as international flights and recreation for our customers and our dealers and measuring the degree of satisfaction with appropriate direct and indirect tools.

NEW PRODUCT LAUNCHES: I have contributed to the Launch of more than four products successfully in the market and has exceeded sales of its competitors in the market of TCL air conditioners in Saudi Arabia in 2015.

Training: putting plan and schedule for training on products and product details and points of sale for each product and communication with salesmen of all the cities in Kingdom & reporting for higher management.

Management of Website: Managing Naghi web site and updating product & pricing

Pricing: Participate in pricing by researching the cost and the market price, competitors and the product itself.

Advertising: Coordination and Managing propaganda broadcast by the FM and television and in newspapers and print roads like Advertising signs – road show – catalogs – flayers

Team Management: Supporting all team members & solve any problem facing them in market. Distribution of tasks to team members – Receipt all team daily reports & discusses it. 20/12/2012-25/07/2013 AL MUFTAH GROUP -QATAR Marketing Specialist

(SHARP – YORK AC - BLACK & DECKER)

Duties and responsibilities:-

Research: Research and development in the market.

Monitor the Sell-Out: Monitor the Sales and activities of competitors and the development of road shows, activations, promotions of competitors.

Reporting: Make detailed report on the status of the market on a regular basis.

Analyzing: daily sales, weekly and monthly sell out and the movement of prices of competitors’ products.

Showroom Managing: stock controlling - sale out monitoring – POS – pricing. 01/08/2011-22/03/2012 Union Group EGY (Samsung Distributor) Marketing Specialist Duties and responsibilities:-

Research: Research of the market and develop needed actions to suggest.

Monitor the sell out: Monitor selling activities of competitors and the development of their marketing activities.

Reporting: Make detailed report on the state of the market and developments on a regular basis; Daily & weekly.

Analyzing: daily sales, weekly and monthly activities effects.

Merchandising : Distribution of promotional material. set the display product in shelf by Eye level style .

PROMOTIONS PLANNING : Put promotional ideas and do implemented in the market to increase sales to distributor’s movement and the movement of distributors selling to the consumer by choosing date and season- price – place – product .

NEW PRODUCT LAUNCHES: Capitalized on Galaxy S2 success by attaining 100% outlet coverage to outpace sales targets. Strategized distribution coverage, steered trade marketing, and managed product communications tools.

Leadership promotional campaigns: Creating the Promoters plan & managing monthly performance of promoters in all branches of (Carrefour & mobile shop).

Display Management: Shelf Share, Display Quality, Display level & POS materials. 01/02/2009-30/12/2011 SMART SENSE CO. LTD, SAMSUNG EGY Marketing Executive Duties and responsibilities:-

Research: Research and development in the market trade network.

Monitor the Sell Out: Monitor the sales activities of competitors and the development of roads shows and promotions for the main competitors and identify their practices.

Reporting: Make detailed report on the state of the market and developments on a regular basis; Daily & weekly.

Analyzing: daily sales, weekly and monthly Sell out and the changes of prices and the top products.

Merchandising: Distribution of promotional material. Set the display product plan in shelf by Eye level.

NEW PRODUCT LAUNCHES: I have contributed to the start of more than 8 products have been successful in the market so far has exceeded sales of its competitors in the market of mobiles in all over the world galaxy family . Skills

Languages:

Arabic: Native - English : Very Good - French : beginner. Computer:

ICDL (International Computer Driving License) UNESCO Cairo Office

Windows

Word Processing

Spreadsheets

Database

PowerPoint

Information and Communication

Basic Concepts of Information Technology

Courses and Training

Leadership skills certified by Cairo River Nile Rotary club.

Target Achievement- Planning – Time management certified by Canadian centre.

Positive thinking – self motivation- secret of success certified by Smart mind centre. Personal Information

Date of Birth: 10/12/1987.

Marital Status: Single.

Nationality: Egyptian.

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