Product Development Manager

Marco A. Martinez

Industrial Engineer, Ecommerce Director, Engineering Project Manager

Engineering manager offering technically-inclined thinking, self-motivated, versatile, excellent logical abilities, and outstanding organizational skills. Over 14 years of manufacturing experience in multiple areas: Operations, Process Engineering, QA, Product Development, Lean Manufacturing, Supply Chain, Sales, Customer Relations, and Product/Project Management. 3 years of E-commerce experience in brand building, product development, Amazon Seller Central, marketing, advertising, sales, logistics, customer acquisition, web development. Working on green belt, and PMP certifications. Fully bilingual: English and Spanish.

WORK EXPERIENCE

VACO GROUP, LLC Furry Buddy Brand, E-commerce

Furry Buddy Brand, E-commerce July 2015 to Present

E-Commerce Director

• Designed a next generation pet car seat cover, under the Furry Buddy brand, to protect cars when traveling with pets.

• Managed customer orders and kept a clear line of communication between client, orders, reviews, issues, and company.

• Oversee all aspects of new product introduction; sales, engineering, customer relations, marketing, advertising, finances, projections, supply chain, and logistics. The main product has been through two full product-development cycles.

• Lowered product cost by 20% by negotiating with suppliers from China for marketing and advertising support.

• Ranking increased continuously with SEO, sales, content, and conversion percentage optimization. Selling at a 14% conversion rate where the industry standard is 3-5%.

• Expertise and knowledge of Amazon seller central, FBA, and advertising with amazon campaigns, adwords, facebook ads.

• Highly skilled in research of competition, market trends, sales/buyer trends, and proficient with analytic tools for benchmark research and data analysis.

• Worked and developed websites with wordpress and shopify.

• Recruited and managed a team of 5-10 developers, customer service reps, and copywriters.

FORD MOTOR COMPANY

Interiors, Soft Trim, D&R, HQ in Dearborn, MI August 2012 to July 2016

Project Manager July 2015 to June 2016

• Worked in a cost reduction team that oversaw all programs worldwide to find opportunities to implement smart changes on current production parts. Directly responsible for over $500,000 in cost reduction projects.

• Gathered project requirements, risks, benefits, and presented a proposal to the corresponding stakeholders.

• Championed numerous changes from concept to launch.

• Maintained constant and clear communication with suppliers, management, and manufacturing engineers at each plant, so everyone would be clear on project status, needs, and deadlines.

Launch Production Engineer Supervisor August 2014 to September 2015

• Traveled to Hangzhou, China to support a vehicle launch at a new plant.

• Managed and trained local manufacturing engineers on how to root cause issues and system changes.

• Awarded a recognition for the engineering leadership role.

Quality and Production Engineer September 2013 to August 2014

• Worked in the Kansas City Assembly Plant with a European team of D&Rs to troubleshoot the challenges of a new program launch.

• Maintained quality control with coordinated support of suppliers and plants to coordinate changes and trials, design changes, and resolve manufacturing, design, and supplier quality issues.

Product Engineer

Product Development Center, PDC, Dearborn MI August 2012 to September 2013

• Pre-launch stages of product development and drove section review meetings, prototype design, studio, finance, benchmarking, voice of the customer, purchasing, budgeting, lessons learned, DFMEA, and PPAP. Also Managed a team of CAD designers, to modify and advance the design.

• Innovated and presented various prototypes for a new concept for a gap hider for a rear seat back reclining option for one of the programs.

MARDEL Inc. FROZEN BREAD FACTORY

Toa Alta, PR May 2003 to August 2011

Production Manager

• Developed a new line of pastry products. Managed and supervised the department, manufacturing, and client accounts.

• Managed and worked on production, supply chain logistics, customer acquisition, delivery routes, quality, and continuous lean improvement.

• Designed a more effective layout for production and material handling.

• Developed a schedule for machine and facilities maintenance.

• Created routing documents and training documents for the employees, for the use of the different machines and stations.

• Helped bring the plant up to OSHA and FDA standards.

• Worked as a operator in packaging, maintenance, operating machinery, delivery, and production manager.

SKILLS

Statistical Data Analysis, Project/Program Management, Product development, Quality, Root Cause Analysis, PPAP, DFMEA, Internal/External customer relations, Lean production, Six Sigma, 5S, AdWords, Digital and Physical Layout Design, E-commerce, Social Media Marketing, SEO, Customer Analysis, Leadership, Microsoft Office, Minitab, Google Sketch-up.

EDUCATION

BS in Industrial Engineering

Polytechnic University of Puerto Rico June 2012

San Juan, PR

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