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Sushma.Parameshwar

Cell: +1-469-***-****

Email: - ac2uee@r.postjobfree.com

US Visa: L2 Visa with EAD

Professional Summary

Business Analysis professional with 11 years of experience in Retail, E-Commerce, Merchandising and Store planning.

Client Interactions, client workshops, Requirement Gathering and Analysis.

Experience in Business operations of high volume e-commerce site, retail multichannel and Omni-channel experience.

Analyze business problems and processes, and work with business/subject matter experts to define business requirements.

Independently handled User acceptance testing, Production Validation for complex E-commerce functionalities. Participated in defect triage meetings.

Have a complete understanding of the customer needs, both existing and potential, and use that knowledge to deliver site features that provide customers with an unparalleled shopping experience.

Perform analysis on the functional viability of requirements and have suggested corrective actions for solution deficiencies

Experience in analyzing functional specifications and use cases. Participated in user requirement gathering sessions/meetings. Worked closely with project Manager(s), technical staff (development & testing team), subject matter experts and business users

Experience in analyzing complex end user / customer issues. Used adobe Site catalyst tool for analyzing customer usage / shopping pattern.

Experience in functional web analytics. Analyzed complex e-commerce functionalities using IBM Tealeaf tool.

Coordinate cross-functional teams, and communicate with internal and external parties, while meeting tight deadlines.

Good Experience in Retail and E commerce (Merchandising, Multi channel retail, Omni- channel retail and Sterling Commerce Order Management System.) Experience and Interest

E-commerce Business analysis Requirement Gathering Multichannel Retail Track/Product/Category Management Loyalty Program User Acceptance testing

Retail / E-commerce Operations Production validation. Guest account Management. Gift Registry

Education

Bachelor of Civil Engineering - Dr.Ambedkar Institute of technology, Bangalore Affiliated to VTU, Belgaum (2000 – 2004).

Skill Set

Tools usage: ATG, WCS, Micro station, IBM Tealeaf, Adobe Site catalyst, Adobe Scene7, Media bin.

Operating Systems: Windows XP, 7, 8

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Incident Management: Service now

Defect Management : Jira, QC

Domain Experience

E-Commerce, Retail

Professional Experience

Organization: Zensar Technologies (www.zensar.com) Designation: Sr. Business Analyst

Duration: August 2015 – June 2017. Location: Bangalore Zensar Technologies (Previously Professional Access): 1. Project: Toys R Us: (www.toysrus.com and www.toysrus.ca) Toys r us is building, a new in-house online retail platform with oracle ATG. The new e commerce platform was planned to underpin the multi-sites, to optimize the business and improve online guest experience.

Site Re-platform from EBay (GSI Commerce) to Oracle Commerce for US and Canada Sites. Summary:

Business Analyst: Primary point of contact for checkout, cart, pricing and promotions modules and functional support across modules for smooth implementation. Toys R Us re-platformed its site from GSI Commerce to Oracle commerce, as a part of implementation, I was a part of changes in and Enhancements in Checkout, My account, Shopping Cart and Pricing and Promotions as Functional support for Offshore team. I also served as client-side Business Analyst for 4 months onsite for the above modules. A program was planned to make Canada Toys R Us site similar to US with Oracle Commerce. I served as client-side business analyst from Requirement Gathering phase till first phase of development. 2. Project: Michael Kors : (www.michaelkors.com)

Michael Kors is an American luxury fashion company. With one of the regular releases, Michael Kors had PayPal and Bazzarvoice implementation to update themselves with the competitors and enhance guest experience on their e-commerce site. PayPal and Bazzarvoice Implementation to existing Michael Kors Site Summary:

Business Analyst: Primary point of Contact for tech teams for Analyzing existing site and providing feasible solutioning and implementation help in deploying PayPal and Reviews and Rating functionality into MK site.

3. Project: Liverpool Mexico (www.liverpool.com.mx) Liverpool is a mid-to-high end retailer which operates the largest chain of department stores in Mexico, operating 17 shopping malls. Liverpool Mexico is now concentrating on their online e commerce business to keep up with their competitors like Walmart Mexico and Amazon. Liverpool Site is on ATG platform and keep up with their site with enhancements for better guest experience and revenue.

i. My Account, Browse and Shop, Credit Card Enhancements. ii. Commonization of functionalities across various sites owned by Liverpool Page 3 of 4

Summary:

Sr. Business Analyst: Primary point of Contact for tech teams for Analyzing existing site and providing feasible solutioning and implementation help in deploying PayPal and Reviews and Rating functionality into MK site.

Responsibilities:

Conduct Workshops with clients for the requirement gathering.

Perform analysis on the functional viability of requirements and have suggested corrective actions for solution deficiencies.

Create and maintain business requirements and functional requirements documentation.

Analyzing functional specifications and use cases. Participated in user requirement gathering sessions/meetings. Worked closely with project Manager(s), technical staff (development & testing team), subject matter experts and business users in delivering project.

Analyze business problems and processes, and work with business subject matter experts to define business requirements.

Worked as a liaison between project stake holders and Tech teams for solution implementation

Business Users Co-ordination, User Acceptance Testing, and Production validation Participated in defect triage meetings and Metrics Collection. Organization: Target Corporation India Private Limited (www.Target.com) Designation: Sr. Business Process Specialist.

Duration: Dec 2006 – July 2015, Location: Bangalore 1. Registry Rewrite

Summary:

This project is used to enhance the guest shopping experience, and to pull the younger crowd to target. This is a migration project from DB2 to Oracle to minimize sync issue, which causes delay in the back end validation of the data.

Involved in UAT, Business meeting for the RCA for the guest facing issues. Act as the ‘business owner’ for the track, possessing a complete understanding of internal and external variables that impact our business

Database migration: DB2 to Oracle

2. Flexible Fulfillment

Summary:

The project gives the option to the guest to have the most convenient way to shop either by ordering online and picking it up at store or getting rush hour order. This is one of the Target multichannel initiatives.

Package Implementation: Sterling commerce Order Management System. 3. Checkout optimization

Summary:

To have a quick checkout experience to the registered guests, checkout process is optimized. This project had to make sure that, the checkout process is optimized, while meeting up with other functional and payment security requirements.

4. Ongoing Business enhancement requirements

Analyzing the guest sessions through tealeaf tools, share the findings and provide inputs to the technical teams and make sure they are addressed through defects or enhancements. Page 4 of 4

Manage relationships with cross functional teams, in making sure the guest facing issues and underlying issues are managed and looked after with a priority given to them through tech releases.

UAT testing/ Production Validation after a release and following up with the technical teams if all the issues are addressed through the release. Responsibilities:

Perform analysis on the functional viability of requirements and have suggested corrective actions for solution deficiencies.

Analyzing functional specifications and use cases. Participated in user requirement gathering sessions/meetings. Worked closely with project Manager(s), technical staff (development & testing team), subject matter experts and business users in delivering project.

Analyze business problems and processes, and work with business subject matter experts to define business requirements.

Worked as a liaison between project stake holders and Tech teams for solution implementation

Business Users Co-ordination, User Acceptance Testing, Production validation Participated in defect triage meetings.

Organization: TESCO HSC, Bangalore (www.tescohsc.com) Designation: Officer-Property Services

Period: Feb 2006 – Nov 2006, Location: Bangalore.

Tesco -Tesco HSC is at the centre of Tesco's retail engine - ensuring operations are run smoothly anytime, anywhere while constantly innovating to better customer experience.

.Projects: -

1. Tesco Store Planning:

Summary:

The project was to change the store plans of Tesco stores to the changed merchanchizing plannograms and business requirements.

Responsibilities:

Perform analysis on the functional viability of requirements and have suggested corrective actions for solution deficiencies. Worked as a liaison between project stake holders and Tech teams for solution implementation.

Personal Details:

Date of birth : 29-06-1982

Sex : Female

Colloquial Languages: Kannada, English, Hindi

Passport Number : F8959452

US Visas Held : B1 (Till Feb 2018), L2 (With EAD)

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