Marketing Associate

Pooja Prakash

Public Relations and Social Media

San Francisco - 94133

*****.*********@*****.***

LinkedIn Profile - https://www.linkedin.com/in/pooja-prakash-0109714/ Authorized to Work in the US for any employer

Summary

I am a creative person with a background in Public Relations and Social Media. I am an enthusiastic and passionate person with excellent communication and coordination skills. I am well-versed with social media tools such as Hoot- Suite, Google Analytics and Facebook and LinkedIn Insights. Experienced in ideation, creation, and execution of project plans. I have effectively built and maintained strong client relationship to ensure retention. I have worked in startup environment that has given me the opportunity to learn and work on multiple projects across different teams.

I am a detail oriented person and dedicated to ensuring seamless communication and delivery of projects. I have worked in a fast-paced work environment that has helped me to learn work under high-pressure environment. Work Experience

Marketing Manager -PR and Social Media

Jigsaw Academy - 2014-01 - 2016-08 - Bangalore, India

• Responsible for developing and implantation of PR plans for press conferences, new product launches and media releases. Set up face-face interviews for the client with reputed media houses. Featured Jigsaw Academy in Young Turks - CNBC segment on startups

• Actively worked on other marketing aspects such as Social Media and Blog content for Jigsaw Academy.

• Emphasizing on keyword based blog content creation, to ensure optimized reach. Efficiently posted content on company blog.

• Facilitate and enabled cross-team communication to ensure project deadlines are met for all campaigns

• Worked closely with the content team for planning and execution of campaigns across channels like LinkedIn, Twit- ter and Facebook. Responsible of tracking content reach for all campaigns across social media channels

• Identify and tap new channels like - Instagram, Google plus, Reddit for content promotion

• Successfully scheduled posts on social media channels using Hootsuite and tracked social media data using Google analytics and Hootsuite analytics.

• Efficiently organize and plan all company events such as seminars, webinars and also alumina meet-ups

• Experience in working on Email Marketing Campaigns. Tools used - MailChimp

• Experience in working on content syndication tools such as Outbrain and Taboola PR Manager

Brand-comm (Public Relations Consulting Firm) - 2011-02 - 2013-12 - Bangalore, India

- February 2011- December 2013

• Delegate and track assigned to team members

• Managed media relations for clients across multiple domains like – IT, Healthcare, Education, HR and Finance

• Developing strategic plans month and yearly plans for clients. Plan and organize for press conferences, and ensur- ing good coverage in print and in online media

• Creating monthly reports for clients with an addition of Industry analysis, competition mapping and new media iden- tification.

• Developed new client pitch presentation for NBD

• Experience in coordination and negotiation skills with external vendors

• Improved clients the brand presence in the media

• Formulate reports and monitor routine PR tasks

• Setting up media interviews for clients in top publications.

• Identify target audience for the client

Research Associated & Business Development Support Jubilant Biosys Ltd - 2006-06 - 2010-12 - Bangalore, India

• Onsite training for a special project in Switzerland

• Worked across multiple projects focusing on plant pathways, cardiovascular disease, COPD

• Involved in the research and documentation

• Recognized for efficiency in both quality and timely delivery during this assignment.

• Responsible for sourcing, analysis and capturing of interactions, from various articles

• Supported the Business development team by creating reports, presentation, competition mapping and analysis Volunteering

Social Media Specialist

NoBully.org (Anti-bullying organization) -2015-07 - 2016-10 - San Francisco, USA

• Worked as social media expert, helping in creating more visibility for No Bully on the online space

• Worked on creating new content for all their social media channels like - Facebook and Twitter

• Scheduled post using HootSuite for a month

• Promotion of event on channels like Facebook and Twitter Education

Post Graduate Diploma in Public Relations - Bharathiya Vidhya Bhavan, Bangalore, India - 2010- 2011 Masters of Science in Microbiology - Sri Bhagwan Mahaveer Jain College - Bangalore, India - 2003 - 2006 Key Skills:

Public Relation Skills:

• Media Relations

• Press kit

• Manage Press Conference

Project Management Tools:

• Basics of JIRA

• Microsoft Excel and Word

• Basics of Slack

• Asana

• Basecamp

Social Media Tools:

• Google Analytics

• Twitter/FB/LinkedIn Insights

• HootSuite

• Buffer

• SumAll

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