Manager Sales

Reka Bodnar-Jones

*** ********** **. ● Flemington, NJ 08822 ● 908-***-**** ● ************@***.***

Category Management and Consumer Insights professional with 20 plus years of experience at Fortune 500 CPG companies. Proven track record for enhancing category management and insights capabilities through the successful design and implementation of turnkey and streamlined reporting tools that measure market and competitive landscapes, identify opportunities, quantify gaps and pro- vide recommendations to drive growth. Expert in data integration, syndicated data, competitive intelli- gence, assortment optimization, SKU rationalization, pricing and promotion optimization. Skilled in quantitative research / in-market testing.

Core Professional Skills and Competencies

Computer Skills

• Advanced knowledge of syndicated data, IRI, Nielsen, Retailer POS, Spectra, Homescan/Panel data

• Expert knowledge of category and shelf management principles/practices

• Strong competencies in quantitative research tool; Applied Predictive Technology (APT)

• Advanced knowledge of MS Office(Excel, Powerpoint, Access, and Word)

• Familiar with Cognos and VBA

Professional Career & Select Achievements

Freelance Consultant - (2011 - Present)

Hess (2012 - 2013)

• Led all phases of tiered pricing strategy test for Candy, Beer, Snacks and Beverage categories, deliv- ering 1% growth for Candy and guiding decisions for remaining categories

• Developed and implemented an automated SKU rationalization tool that enabled top down and or bottom up views of assortment opportunities which addressed local assortment needs while maintain- ing focus on top selling items

• Designed and developed several issue oriented reporting tools to monitor and optimize, new product and promotion impact on sales and profits

• Acquired, integrated and organized disparate data to shape and guide category definitions and roles discussions

Consumer Insight Manager, Kraft Foods – E. Hanover (2008-2010) Promoted to manage all phases of quantitative in-market tests, including: training, project briefs, test design, analysis, presentation of findings and recommendations to guide multiple million+ dollar strate- gic investment decisions.

• Contributed over $5MM in value by identifying ways to maximize execution of viable in-market in- vestments, and identifying poorly performing programs prior to expansion

• Developed and implemented innovative solution to monitor pilot initiatives and guide go/no-go deci- sions for programs that did not meet control store test guidelines

• Category Management

• Market & Competitive Intelli-

gence

• Consumer & Shopper Insights

• Quantitative Research

• Category Mgt. Application Design

• Analytics/Interpretations

• Sales Platform Transition/Integra-

tion

• Business Intelligence

• Customer Focus

• Results Oriented

• Creativity

• Integrity

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Reka Bodnar-Jones ● 908-***-**** ● ************@***.*** Sr. Manager Category Management Apps Development, Kraft Foods – E. Hanover (2003-2008) Promoted to advance Kraft’s insights and category management capabilities, co-lead transition to one- company platform, guide multi-year data provider contract decision and lead several aspects of transi- tion

• Pioneered a consumer centric assortment tool that resulted in 20% sku reduction, 4’ shelf space gain and 1% category growth at a major national retailer

• Delivered 2-4 ft space gains at 3 major retailers through the implementation of a store level space op- timization tool

• Delivered 50% productivity enhancement and advanced shopper insights capabilities through the im- plementation of issue-oriented category management/sales tools

• Received Insights Award for co-leading one company sales system platform and Category Manage- ment applications transformation portion of merger with Kraft

• Pioneered a store-level new item allocation tool, merging Spectra consumer demand, projections and proxies that was adapted by Sales Planning as a best practice for new item launch quantities Category Development Manager, Nabisco – E. Hanover (1999-2002) Promoted to Nabisco’s Category Renewal team, accountable for advancing the organizations’ insights and category management capabilities

• Improved productivity by 60%, through the development of turnkey, presentation-ready, smart-text enabled tools that automated issue-oriented category management processes

• Delivered 1% sales lift, test vs. control, by implementing a breakthrough store-level, fact-based selling tool that led to national rollout

• Delivered minimum $64K in annual savings by managing the transition of 2 business critical applica- tion from external providers to in-house applications while improving flexibility and shortened turn- around time.

Category Development Manager, Nabisco - Paramus (09/1998 - 03/1999) Recruited to drive profitable growth through category insights, implementation of category management best practices and shelf management strategies to grow revenue and market share

• Recognized for significant contributions that led to 4-8’ space gains at all major customer and deliv- ered sustainable growth and market share gains as well as the “Share Cup” award for the region Frito-Lay, Inc. - Central NJ 1987 - 1998

Category Management Analyst - East Division - Somerset (1996 - 1998) Sales Systems Manager II - East Division –Somerset (1994 – 1996) Sales Systems Manager I - East Division – Princeton (1991 – 1994) Information Technology Manager - East Division – North Brunswick (1989 – 1991) Division Sales Analyst - New York Region – North Brunswick (1987 – 1989) Community Involvement

• Volunteer at CARE for Sandy (Cherished Albums Restoration Efforts)

• Volunteer at St. Vincent DePaul Food Pantry

• Volunteer and Co-Chair at Professional Services Group, Somerville, NJ

• Member of Hungarian Scouts Association

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