Product Manager

Antonio E. Marrow

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SUMMARY

Creative, innovative marketing leader with an extensive record of managing multiple product/project development teams, forming strategic alliances, and using multiple vehicles/multiple channels to increase sales and profit. I specialize in retaining existing and attracting new customers, creating/launching new products and building customer relationships. I am a dynamic professional who excels in all forms of marketing. Hands-on product manager who tries new things, leads by example, and forms internal and external partnerships. I have a unique ability to leverage my broad marketing expertise across a broad spectrum of technologies to deliver compelling value propositions.

Selected Achievements

Identified emerging market opportunities and developed programs that increased product line sales ($500k) through e-commerce, and direct marketers through distribution.

Successfully managed multiple product lines, which generate annual sales revenues of $11M.

Successfully worked with sales reps, VARs, and OEM manufacturers, distributors, and key external customers to develop and market products for their unique and specific applications.

Resourceful problem solver with proven ability to reduce product cost by identifying and partnering with new and/or existing suppliers to develop new products.

Key contact for Ingram Micro sales team I provided overall direction, coordination, and development of product line SKU’s, and ensured sales order were processed correctly for our distribution channel.

Developed and wrote all sales and marketing materials (sales brochures, and retail packaging) for assigned product lines.

Developed companies first ups product lines that achieved Microsoft and Mac Certification.

Area of Expertise

Product Development

Strategic Market Analysis

Business/Technical Acumen

Direct Marketing

Business Development

Competitive Analysis

Marketing Development

Forming Strategic Alliances

Financial Management

Project Management

Manage/Developing Channels

Communications/Negotiation

PROFESSIONAL EXPERIENCE

Self-Employed 2017 to Present

Offered local companies consulting services on a small scale with limited time constraints. I have kept up-to-date with changes within the industry by reviewing several industries, as well as manufacturers’ websites while attempting to secure direct employment.

ABB Inc., Pinetops, North Carolina 27864; 2015 to 2016

Senior Marketing Engineer

Responsible for the develop and implement of plans to meet the established objectives for order volume, revenue, margin, and market share in the assigned Medium Voltage market region for the outdoor products group.

• Provide internal and external technical expertise and counsel relating to company products and their marketability.

• Participate in sales programs to sell company products and services and provide customers with engineering expertise relative to specific product lines.

• Conduct marketing research and plan and develop communications directed at increasing sales and improving services.

• Recommend and implement marketing strategies designed to maximize profit margins and ensure customer satisfaction.

• Contribute to successful development projects leading to new product introductions based on feedback regarding market requirements.

• Create and implement strategic marketing plans to develop target accounts in conjunction with business development managers and the outside sales force.

• Provide direct support to field sales team on commercial and technical matters.

• Review and prepare proposals from customer specifications, with a full understanding of competitor offerings and market conditions.

• Formulate pricings that is consistent with the market and required margin levels to insure business profitably.

• Manage orders from a technical and commercial standpoint during bidding, negotiation, order entry, and execution.

• Provide accurate, effective, and responsive quotations to customers.

AMETEK HDR Power Systems, Columbus, Ohio 43204; 2012 to 2013

Service Sales Manager

Responsible for maintaining growing and managing current and new customer relationships globally, developing and executing aftermarket sales strategy to grow sales territory and generate profitable revenue growth in line with the company’s targets and goals.

Responsible for all aftermarket sales for HDR Power Systems.

Responsible for growing aftermarket business incrementally in line with company goals.

Create new value added services product offerings/solutions in order to penetrate target markets.

Responsible for monitoring sales and quote activity in order to develop and implement strategies for converting opportunities into new business sales.

Leveraged existing business relationships with customers in order to build an extended service programs.

Responsible for actively promoting and selling value added services to various large industrial customers.

Worked with regional sales managers to effectively target new customers.

MarketSource, Inc., Alpharetta, Georgia 30022; 2011 to 2011

Account Sales Representative

Responsible for proactively approaching and interacting with customers in a retail environment and assisting with product sales.

Driving product sales at assigned events through customer interaction.

Educate customers and associates on why the product is the best choice for customers.

Product demonstration, merchandising, marketing, and advertising.

Professionally representing MarketSource and its clients at all times.

Maintaining a sound knowledge of client's consumer electronic products.

Increase visibility and value in client’s products and services.

Emerson Network Power, Columbus, Ohio 43229; 1999 to 2008

Product Manager

Responsible for developing and marketing of the PowerSure UPS product line. Successfully increased brand awareness by developing new sales and marketing strategies. Focus on increasing product line sales and profit margin by providing innovative new products that would meet or exceed customer’s expectations. Provide Sales & Applications engineering with all of the necessary programs, training, product information and sales literature.

Successfully launched multiple single phase UPS and surge product lines, which doubled product lines profitability.

Responsible for the developing and writing marketing specifications, which were used to develop the next generation product lines.

Responsible for driving strategic planning, benchmarking, forecasting, value proposition development, product launches, team leadership, organization, teamwork and customer interfacing.

Extensive experience developing products and programs with outsource suppliers for global market distribution.

Lowered manufactured product cost by establishing a strategic partnership with a new supplier.

Analyzed and developed new marketing strategies that resulted in an increase in the product lines profit margins.

Responsible for driving revenue goals for the PowerSure product line by working extensively with the sales channel to identify new market opportunities.

Worked with OEM sales group to develop new products for specific target market segments.

Exceptionally skilled communicator with extensive experience in global markets.

Responsible for the development and writing of new sales and marketing materials for global product line releases which has been translated into five different languages.

Emerson Network Power, Columbus, Ohio 43229; 1996 to 1999

Senior Hardware Applications Engineer

Provide technical assistants to sales representatives and customers. Phone support, technical proposals, writing of technical papers, competitive analysis, product application feasibility, assist in revising and updating technical sales literature.

Responsible for delivering product presentations and training for sales teams and customers.

Member of two-design teams resulting in the development of an On-Line and a Line-Interactive UPS’s.

Responsible for the writing of two technical documents, which were translated into five different languages.

Support and trained new Application Engineers as our Technical Support team grew.

NCR Corporation (previously AT&T Global Information Solutions) Columbus, Ohio. 1994 to 1996

Customer Engineer

Installed, diagnosed, and repaired automatic teller machines, proof equipment, PC’s and peripheral equipment.

Excelled in training program, which resulted in rapid placement as customer engineer.

Assisted major financial customer with troublesome installation criteria, which resulted in a timely and effective installation.

Recognized by other team members for ability to respond to technical questions, which resulted in management acknowledging my team leading capabilities.

EDUCATION & PROFESSIONAL DEVELOPMENT

Ashland University, Columbus, Ohio

M.B.A., Executive Management, December 2004

Specialization in Financial Management

Franklin University, Columbus, Ohio

B.S., Electrical Engineering Technologies, April 1998

Sinclair Community College

A.S., Engineering Science, June 1993

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