Sales Manager
Resume:
Matthew Kassin
New York, NY 10021
Home 212-***-****
Mobile 917-***-****
E-mail: ********@*****.***
LinkedIn public profile: http://www.linkedin.com/pub/matt-kassin/0/969/b42 Career Summary I am an accomplished sales and business development professional with a long history of driving consistent revenue growth from both transactional history making sales and long-term strategic partnerships. My background in technology related solution selling has spanned the ad tech, mobile and digital advertising sectors where I consistently exceeded quotas and won record SaaS and Enterprise deals as a result of my strategic targeting, prospecting and territory development. I thrive in a challenging environment and respond well to competitive landscapes where powerful messaging along with critical thinking and a disciplined sales process becomes crucial to goal attainment. I have recruited, trained and managed new and pre-existing sales teams by establishing a strong work ethic and believe in creating an energetic, respectful and emotionally connected group where people’s true potential can be realized benefiting both employee and employer. PROFESSIONAL WORK HISTORY
February 2011 to present
Revolutionary Tracker New York, NY Sales & Digital Marketing Executive 1. Developed multi-tier marketing plan selecting and executing both strategy & tactics in multiple sales channels. 2. Drove private equity and venture capital engagements closing 7 figure capital raises to fund product development. 3. Established different use case requirements for broad target segments. 4. Built web based sales channel for mobile tracking software platform, products and services. 5. Prospected and sold LBS and communication software SaaS deals. 6. Coordinated website creation, ecommerce strategy and graphic design with all marketing communications and messaging. 7. Architected sales development plan, revenue goals and growth budgets and exceeded performance expectations with commercial buyers. 8. Engaged and recruited B2B prospects for pilot tests to collect feedback, garner tactical support and initiate partnerships. 9. Secured IoT partnerships driving new revenue opportunities. July 2010 to February 2011
Commission Junction a division of ValueClick New York, NY East Coast Regional Sales Manager 1. Prospected and cold called merchants and advertisers for inclusion in CJ’s performance based Affiliate Marketing Network. 2. Sold SaaS technology platform access and professional marketing services in an East Coast territory. 3. Analyzed publisher revenue growth for strategic outreach and recruitment. 4. Held weekly team sales meeting monitoring Quarterly close goals and existing customer up sell opportunities. 5. Exceeded sales and ramp up expectations while training team members on strategic territory development. 6. Managed sales activity of three other East Coast sales representatives exceeding $5 Million annual target. 7. Drove new customer engagement events while managing team’s outward bound prospecting efforts. March 2007 to May 2010
Bogen Communications, Inc. Ramsey, NJ Director Strategic New Business Development 1. Developed marketing programs for wholesale distribution channels and bonus/compensation packages for commercial sales group. 2. Created sales outreach and industry segment feedback loop for further evaluation. 3. Crafted sell sheets, marketing materials and other collateral while initiating direct mail, email and direct response campaigns. 4. Conceptualized web presence with website design and directed implementation. 5. Initiated sales prospecting and relationship building with key home builders, developers and architects. 6. Built sales development platform using Salesforce.com developing sales channels at the distributor, builder and consumer levels. January 2005 to March 2007
Tudog Business Consulting New York, NY Vice President of Interactive Revenue Strategy 1. Developed online revenue and operational strategies for pre-launch web publishers. 2. Drove new business development and increased annual revenues 30%. 3. Consulted with clients on registration data collection and management. 4. Researched channel trends and best case practices. 5. Created navigational path flow and implementation tactics. 6. Utilized Ad Ops metrics as well as web analytic data to drive design. 7. Presented consulting options during the sales process increasing consulting revenue by 60%. September 2000 to November 2004
Real Media merging into 24/7 Real Media New York, NY Director of Strategic Technology Sales 1. Developed top tier strategic prospect targets of web properties to sell technology related ad management solutions and web analytics tools. 2. Supervised and managed senior technology account representatives covering the eastern US providing ad serving and behavioral targeting. 3. Cold called on top media companies, networks, Cable Operators and websites identifying digital advertising initiatives. 4. Sold software and service bureau (ASP) offerings to key digital media entities in a nationwide territory. 5. Coordinated training and implementation scheduling for all software and managed services deployment. 6. Recruited, trained and staffed West Coast Sales office. 7. Increased new customer acquisition by 22% in 2001 and 27% in 2002. 8. Educated prospects as to privacy legislation issues and data protection concerns. 9. Grew existing client retention 70% through the introduction of integrated platform offerings (analytics). 10. Conceptualized and executed media, advertiser and Interactive Agency campaigns. 11. Pursued Interactive TV projects and initiatives with major MSOs, broadband and cable companies. 12. Developed, proposed and won three of the largest software deals in the company’s history (see attachment). 13. Consistently exceeded annual revenue goals for fiscal year 2001, 2002, 2003 and 2004 totaling over $10 Million in aggregate. May 1998 to July 2000
NetGravity merging into DoubleClick November 1999 New York, NY Strategic Technology Sales Manager 1. Developed strategic accounts targets on the World Wide Web to pursue internet advertising solutions sales. 2. Cold called on top web properties, networks and sites identifying advertising business goals and selling an integrated suite of applications
(media representation, e-mail management, data profiling) to meet their revenue objectives. 3. Handled incoming lead generation from telesales group converting them into revenue selling both the stand-alone software solution and the outsourced service bureau offering providing internet ad serving management systems. 4. Maintained and serviced existing client base while coordinating system upgrades, enhancements, new business opportunity development and integrated solution selling through other Doubleclick business units. 5. Coordinated training and implementation scheduling for all software and managed services deployment. 6. Initiated partnerships with incubators, consultants, system & network integrators and other potential distributors. 7. Consistently exceeded revenue goals running at over 130% of a $3.5 Million annual quota for fiscal year 2000. May 1997 to March 1999
TSL Services, Inc. New York, NY Business Relations Manager 1. Developed business opportunities to market and sell an integrated suite of financially oriented IT & Telecommunications solutions including software applications, managed services and professional recruiting & staffing services. 2. Cold called on Fortune 1000 business community in the Tri-state area spanning all horizontal markets of governmental agencies, healthcare organizations, manufacturing, retail, financial services, etc. 3. Identified potential additional service offerings to increase revenue and growth within existing client base. 4. Maintained and serviced existing client base while coordinating new business development opportunities. 5. Created strategies for cross-selling five different product lines and services within large complex organizations and to cross-functional divisions. 6. Coordinated training and implementation scheduling for all software and managed services deployment. 7. Initiated relationships with VARs, contractors, installers, system & network integrators and other potential distributors. EDUCATION
New Jersey City University Jersey City, NJ BA in Media Arts, 1979 Ithaca College Ithaca, NY Mass Communications 1975-1976
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