LAWRENCE FELDSTEIN

PO BOX *****

MARIETTA, GA ***07

CELLULAR: 678-***-****

E-mail: ac2tr6@r.postjobfree.com

mailto:ac2tr6@r.postjobfree.com

mailto:ac2tr6@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Accomplished professional with proven ability to develop and implement sales programs that support business and financial objectives. Extensive experience in multi-markets in personal sales, regional sales management, national sales management, operations. Extensive experience in sales force development, national account (big box) development, telesales team management (incoming & outgoing), recruiting, training, supervising, and motivation of both inside and outside sales forces, marketing, advertising, merchandising, analytical, P&L, and financial skills, knowledge of warehousing and distribution networks in many industries.

Internet savvy, CRM proficient (Act, Goldmine), Microsoft Excel, Word, PowerPoint skills.

Outstanding closing, prospecting, qualifying abilities and extremely strong relationship building skills. Multi-tasker with outstanding time management and strong organizational skills. Extremely proactive approach to selling, and “hands on” management style. Strong analytical skills and creative “out of the box thinker”.

Extremely strong selling skills, as well as outstanding manager and motivator of sales teams. Can help your company grow quickly to the next level and beyond!

OBJECTIVE

To secure a professional sales management position with a challenging opportunity for growth. Company can either be an established company seeking to move to the next level, or a start-up that needs the expertise and leadership ability of an accomplished professional to help get them off the ground quickly and with cost effectiveness.

EDUCATION

Graduated from Florida International University, Miami, FL BS (Marketing)

Completed Dale Carnegie Sales Training Course: 2002

Completed Dale Carnegie Public Speaking Course: 2004

Completed American Booksellers Association Advanced Booksellers School

EMPLOYMENT HISTORY

REP/A/STORY, MARIETTA, GEORGIA 2/1998-Present

DIRECTOR OF SALES

●Recruiting, training, supervising, motivating 11 manufacturers reps selling into the book, toy, gift, school, library, educational supply, stationery, department store, supermarket, convenience store, office supply, greeting card industries. Lines carried include books, educational toys, software, gifts, games, stationery

●Develop goals, objectives, quotas, and budgets for company and P & L responsibility

●Personal sales of major accounts (60 personal accounts) within eight state SE region (Federated Department Stores, Books A Million, Home Depot etc.)

●Have built sales from scratch in 1998 to 8.5 million dollars

ARAMARK EDUC. SERVICES, ATLANTA, GA 1/1993-2/1998 DISTRICT SALES MANAGER

●Responsible for selling and marketing educational programs to major school districts and major corporate accounts (Lucent Technologies, Delta Airlines, Home Depot etc) in a five state SE region.

●Recruitment and supervision of telesales, advertising, marketing, staff of eight inside salespeople

●Formulation and implementation of marketing and sales plan including sales goals, objectives, quotas, budgets, and forecasts for region.

●Increased sales 350%, took territory from $0 to $4.5 M during tenure with Aramark

●Upon leaving Aramark, territory was #3 out of 38.

MERRIMACK PUBLISHING CO. BOSTON, MA 1/1983/-1-1993

NATIONAL SALES & MARKETING MGR.

●Recruited, trained, supervised, and motivated national outside sales team of 40 people (comprised of both house and independent salespeople) Also responsible for advertising department, and personally selling ads to the corporate market for Merrimack's magazine and catalog areas. Managed six person inside advertising sales team that handled both incoming and outgoing online sales, and customer service areas.

●Developed goals, objectives, quotas, budgets and oversaw attainment and surpassing of it.

●Formulated, implemented, and successfully saw through a sales and marketing plan.

●Responsibility for personal sales to major national accounts (Barnes & Noble, Borders, Books A Million, Kmart, WalMart etc.) in the book, toy, gift, library, educational supply, greeting card, office supply, supermarket, department store, convenience store industries.

●Under my leadership annual sales increases of 25-40% took place.

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