Andrea Doey

*** ****** **** 705-***-****

Barrie, ON L4N 4J6 ac2tpt@r.postjobfree.com

CATEGORY SALES MANAGEMENT PROFESSIONAL

Goal-driven and strategic with a history of achievements in both retail and consumer goods, including strong contributions to growth and profitability through effectively managing customer relationships. Innovative and collaborative, with a proven negotiation, planning, and problem solving skills. 7 years of Category Sales Management success is complemented by 9 years of experience in Purchasing.

CORE COMPETENCIES INCLUDE:

• Category Account Management • Relationship Building

• Sales Consulting • Research & Analytics

• Communication & Influencing Skills • Technical & Computer Proficiency

ACCOMPLISHMENTS HIGHLIGHTS:

Earned ‘Most Improved Private Brand Increase’ award at The Source 2010

Recognized for outstanding Customer Service at The Source 2009

Improved programs in first 6 months at Compass equaling $750,000

Saved $100,000 per year to one program through negotiations at Mary Kay

BUSINESS EXPERIENCE

Georgian Water and Air Jan 2017 – Aug 17

Sales Representative – Water and Air

Completed water evaluations in home to perspective clients for pre-booked and self-generated leads.

Performed in-depth product demonstrations with the ability to show value and benefits of product to the client.

Effectively evaluate client’s individual needs and requirements based on the environment and or supply.

Successfully complete sales process with accuracy and customer satisfaction.

WordJack Media Nov 2014 – Jan 2017

Digital Marketing Consultant – Website Development, Marketing, Social Media & Lead Generation

Leading sales rep in Canada, effectively meeting monthly targets through cold calling by phone, walk-ins, social media and networking.

Excels in evaluating client and market requirements and delivering strategic solutions to complex sales, marketing account management, and business development environments.

Innovatively developed strategies and implemented tactics necessary to achieve sales objectives.

Recognized for effective solutions and the ability to create value added relationships with clients.

The Source Oct 2007 – Apr. 2014

A leading consumer electronics and wireless retailer with 750+ stores nationally. The Source was acquired by Bell in 2009.

Category Sales Manager – Batteries, Travel & Accessories, Electronic Parts

Effectively managed a portfolio of over $48 million in sales and $7.1 million in inventory management for over 550 locations, plus E-Commerce, and dealers.

Developed and maintained product assortment and distribution plans across multiple categories totaling over 2000 items.

Thoroughly analyzed business performance at an item level to determine appropriate actions such as changes in retail, forecasts, and promotions to maximize inventory turns.

Developed strategies aligned with the company’s vision to identify and act on growth opportunities in core and emerging markets.

Negotiated all product placements and pricing with overseas and domestic vendors, maintaining and managing long term vendor relationships.

Collaborated with and provided clear direction to multiple cross-functional teams including marketing, global sourcing, store operations, and supply chain.

Compiled and presented full category reviews annually to the executive committee, including year-end review and go forward strategies to ensure we remain on trend with the market.

Researched markets using category specific approach to ensure the new directional influences are considered in maximizing growth opportunities.

Prepared and presented new listings of Innovation to product lines, keeping up with the ever changing technology and innovation of the categories resulting in increased sales and profit.

Implemented Best in Class Promotional Grid, which increased collaboration and facilitated yearly ad planning with vendors.

Increased the number of new innovative items and first to market listings, by cultivating strong relationships within and outside the company.

Wal-Mart Canada Aug 2006 – Oct 2007

Merchandise Planner – Jewellery & Accessories

Developed and reviewed Modular / Plan-o-grams with Buyers by Department which maximized both sales and profit.

Created merchandise plans that consistently met corporate objectives of Sales increase, Markdowns %, Receipts flow, Weeks of Stock, Inventory turns and Gross Profit.

Developed financial plans that achieved targets in Gross Margin, Expenses, and Net Income Maintenance of Merchandise Budget files to ensure actual performance met budget expectations.

Re-forecast Sales, Markdowns and adjusted Ships to ensure EOM inventory budgets were achieved.

Accurately reconciled Merchandise Budgets to the Financial Budgets files.

Managed the Distribution Process and the Distribution team.

Compass Group Canada Oct 2004 – Aug 2006

The nation’s leading foodservice and support services company serving industrial, educational and healthcare markets.

Category Manager

Effectively managed a broad portfolio that included beer, wine & spirits, cereals, condiments and cooking sauces, juices, beverages, soup, pasta, salad dressings, salty snacks, and ice cream. Successfully negotiated and implemented contracts for these and other categories.

Oversaw a portfolio valued at over $30 million and achieved savings and program improvements of $1.5 million in the first year.

Coached, developed and directed Category Analyst.

Mary Kay Cosmetics Ltd. 2001– Oct 2004

Buyer

Purchased all manufactured goods including packing and finished goods as well as print material, while

Realized $350,000 in savings in year one and $250,000 in year two through strategic contract negotiations.

Upper Canada Soap and Candle Makers 2000 – 2001

Buyer – Manufacturing

Anixter 1999 – 2000

Inventory Specialist

Belvedere International Inc. 1998 – 1999

Purchasing Coordinator

PROFESSIONAL DEVELOPMENT

Purchasing Management Association of Canada 1999 – 2004

Principles of Buying, Principles of Inventory Operations Control & Principles of Quality

Sheridan College, Oakville, ON 2003 - 2004

Management for Results, Accounting, Fundamentals of Inventory

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