Marketing Director

M Blaze Miskulin

b l a z e m i s k u l i n @ g m a i l . c o m + 0 1 1 6 0 8 - 4 4 8 - 5 9 9 1

It’s difficult to summarize 35 years of work experience on a single sheet of paper. What you see on my resume is a snapshot of the past ten years. My marketing experience goes back over 15 years to a start-up marketing company in Waunakee. Looking farther back in my history, I’ve worked in academia (administration and classroom), been a local and touring stagehand, and even put in time on a factory floor.

My marketing experience includes design and implementation of direct mail, web, TV, radio, POP, and trade shows geared towards both B2B and B2C. The other experience affords me a broader view of both the work process and the world. And my time in China gives me insights into where mobile technology and emerging marketing techniques can expand. All these skills tie together to provide a more valuable team member for you.

For the past 6 years, I’ve been working in China as a language and marketing consultant; most recently pulling a Chinese company from an actively-harmful marketing approach to one properly aligned with a global market. Website engagement rose from 20 visitors per month to over 8,000 per month, partly driven by the addition of an entirely new Latin American market (~40% of engagement). We had just entered the African market when I departed, and had already seen a spike in new leads from that campaign. Overall inquiries through the website rose from zero for the first three years of operation to over $500k in qualified leads in Q1-Q2 of 2017, with projections trending upwards. All of this was accomplished on an extremely tight budget, with team from 4 countries, in 3 languages, within the constraints of a severe licensing restriction, and in the face of a sales force which was openly hostile to change.

Many companies are unsure how to react to my widely varied work history and life experience. They suffer from tunnel vision, focusing only on the job title before them. A more enlightened company understands that diverse life experience allows a marketing director to encompass the entirety of the process from conception to consumer and use that to build multi-path relationships. With over 35 years in the work force, my broad experience is especially valuable to small companies and start-ups, as it allows me to be a

“universal translator”. I’m able to understand designers, engineers, fabricators, advertisers, retailers, and customers, and negotiate all of their input into a strong, coherent message. I thrive in an environment where I can build a system from the ground up and establish a clear voice for the company. That voice tells the story of your company in a way which resonates with your target customers. I have told stories that are formal, friendly, compassionate, educational, and adventurous. What can I do for you?

M Blaze Miskulin

M Blaze Miskulin

b l a z e m i s k u l i n @ g m a i l . c o m + 0 1 1 6 0 8 - 4 4 8 - 5 9 9 1 Education

Graduated in 1992 with a B.A. in Communications & Design from the University of Wisconsin at Green Bay. Recent Work

Huaye Tent & Pavilion (CN)

Director of Marketing

18-month contract (extended) (2016-01 to 2017-08)

Full reboot: Wipe clean all previous marketing and start from scratch.

• Create and establish a voice for the company (in: cn_CN, en_US, es_MX)

• Rebrand and refine the company image within strict budgetary constraints

• Create Style Guide in conjunction with Domestic teams

• Establish social media protocols and schedules

• Create all external communications for B2C,& coordinate B2B platforms

• Integrate Export and Domestic brands and marketing within strict licensing rules.

• Plan and execute entry into Eastern European, African, and Latin American markets Zunest.com (CN)

Director of Public Relations

1-month consulting contract (2015-11 to 2015-12)

Establish the company's voice and public image

• Create a Press Kit to present the company to the public

• Create a Welcome Kit to introduce the company to high-end property developers

• Establish relationships with online media

• Coordinate Publicity and Marketing with Dir of Business Development and SEO Manager Cicely Language Center (CN)

Business Language Consultant

Annual renewing contract (2012-10 to 2015-10)

Train Chinese business persons in cross-cultural understanding, communication protocols, and real-world interactions

• Work with approximately 100 foreign and domestic businesses to address specific needs

• Introduce western-style approaches to language and communication

• Train staff in western-style sales and marketing techniques (e.g., "soft sell", manipulative language)

• Train staff in western-style customer service and cooperative (“win-win”) bargaining English Learning International (CN)

Dean of Studies

Sabbatical (2011-09 to 2012-10)

Supervise international language classes for adults

• Schedule local and foreign staff

• Schedule classes for 4 distinct client blocks

• Mediate conflicts between school and clients regarding scheduling, requirements, and contract details Manke Enterprises (US)

Creative Director

Open-ended employment (2007-10 to 2010-03)

Create and maintain all marketing and public relations plans and materials

• Planning and scheduling annual marketing campaigns with a limited budget

• Negotiating annual ad buys for TV, Radio, Print, and Web

• Public presentation of the company; creating a unifying image and customer awareness

• Creation of promotional materials for web, print, trade shows, and POS

• Streamlining of existing procedures; eliminating wasteful procedures and duplication of efforts Creative & Technical

• InDesign, Scribus, LightZone, OpenShot, PaintShop Pro, GIMP

• Wordpress CMS, HTML, MySQL

• Linux, LibreOffice, CADD,

• Photography for art, fashion, and products. Carpentry, painting, drafting, and interior design. USA Passport valid to 2025

Chinese M Visa valid to 2027

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