Juan Carlos Bernace
*** ***** *** ***** ******, FL 33134 - Email:*********@*****.***- Telephone: 786-***-**** Profile
Highly accomplished driven, creative sales and marketing professional with a successful 20-year track record in sales, business development, relationship building, and consumer products.
Sales Professional with exposure to business development, marketing, strategic planning, client relationship management, team and customer service philosophy.
Highly skilled in analyzing existing operations and implementing effective systems, strategies, and processes to improve organizational performance.
Working knowledge of Database Management and Logistics Information Systems. Areas of Knowledge & Expertise
Psychological Sales Process
Client Relationship Building
Managerial Experience
Negotiations Skills
Budgeting & Forecasting
Team Leadership
Leadership Achievement
Lead the sales force for MattressExpress a major distribution company. Developed sales meetings to review company goals and sales goals, provide product knowledge training and improve staff morale. Result: Successful sales force motivation produced $2 million in sales.
Forecasted sales trends to assist in production planning for Mattress Giant. Analyzed and forecasted use of each product according to trend, monitored progress and adjusted production accordingly. Result: Successful forecasting kept the distributor within the allowable forecast deviation of 3%.
Conducted sales presentations for Mattress Giant. Researched and identified new ways to relate sales presentations to different ethnic groups, monitored sales trends and tracked sales staff and product performance. Result: The sales presentations increased sales by 27% above the previous year.
Negotiated transportation charges and transit times for a major distribution company. Analyzed inventory level overages, reduced average on-hand inventory from 21 to 18 days, negotiated transportation charges and offered payment incentives for reduced transit times. Experience
Showroom Manager 12 -2015 / 7 - 2017
Natuzzi Italia
Pinecrest Fl
This operation had a diversity of responsibilities from implementing the company’s culture and policies, to creating The designs and keeping the ambient on our showroom floor, by making sure that all furniture and accessories,were Situate it at the right vignette, also keeping our sales staff updated and proper trained on our latest fabrics and leather products.
Our sales were always monitored as per gross profits, we as a team manage to implement a system that helped us to be the highest profitable showroom on the company. This included house visits to measure custom made sofas etc, knowledge of design and floor plans understanding. Very fluent with all models and leather categories in the Italian furniture industry.
New / Used car Consultant 6 - 2014 / 11 - 2015
South Motors BMW
Palmetto Bay Fl.
Responsable for generating maximum profit in Certified vehicles and others from our used car inventory, work with marginal credits scores and maintain an average of 12 to 15 units sold a month. Certified sales consultant thru BMW.
New / Used Car Sales Consultant. 9 -2012 / 5 - 2014 Deel VW - Miami FL
Leasing and selling an average of 12 to 18 units a month keeping track of previous customers for lease renewals; Maintaining a high customer satisfaction, with a profit of $ 1493 minimum per copy. Store Manager 7-2009 / 8 - 2012
MattressXpress – Miami, FL
Accountable for all branch sales, marketing, recruiting, training, and operations as well as leading my team for continuous success. Responsible for hiring, training, and coaching my team in sales, marketing, and operation. In charge of all outside sales, promotions, advertising, and daily operations. Designed and implemented a customer profile sheet to track client relationships and loyalty for cross-selling purposes. Achievements:
Grew sales from $5 million to $8 million over two year’s period.
Increased Client Retention and Loyalty by 145%
Increased productivity from $4.5 to $10 million in two years period. Sales Manager 9-2004 / 7-2009
Mattress Giant - Miami, FL
Trained and supervised employees to meet sales goals according to daily forecast; also responsible for maintaining client’s satisfaction.
Acted as liaison between staffing company and client.
Controlled operational cost to abide by company On-sites P&L and converted the cost within the company’s budget.
Conducted performance appraisals for On-site employees of the company; and recommend salary adjustment according to company’s guidelines.
Provided plant support in areas of salary administration, performance management, organizational development, and training for On-Site temporary employees, and staff. Juan Carlos Bernace
Email - *********@*****.*** P. 2 Telephone: 786-***-**** Experience Continued
Metro Ford – Miami, FL 1-2000 / 8-2004
Used Car Manager
IN CHARGE OF SALES
PURCHASING
INVENTORY CONTROL
SUPERVISE STAFF
CUSTOMER SERVICES
Sunshine Ford – Miami, FL 11-1996 / 12-1999
Used Car Sales Manager
IN CHARGE OF SALES
PURCHASING
INVENTORY CONTROL
SUPERVISE STAFF
CUSTOMER SERVICES
Lakes Lincoln Mercury – Miami Lakes, FL 5/1993 – 10/1996 Leasing Manager
IN CHARGE OF SALES
PURCHASING
INVENTORY CONTROL
SUPERVISE STAFF
CUSTOMER SERVICES
Sun Chevrolet – Miami, FL 4/1988 – 5/1993
Used Car Sales Manager
IN CHARGE OF SALES
PURCHASING
INVENTORY CONTROL
SUPERVISE STAFF
CUSTOMER SERVICES
Education
Georgetown Business School – Alexandria, VA 12 / 2011 Diploma in Business Administration
Miami Senior High School – Miami, FL 06 / 1985
High School Diploma
Computer Knowledge
Macintosh and PC: Microsoft Word, Excel, Power Point, Outlook, and Internet. Languages
Fluent in English and Spanish with effective verbal and non-verbal communication skills that promote trust, action, client loyalty, and build long-lasting and winning relationships.