JOHN DYN

E-Mail: ac2sx7@r.postjobfree.com

Mobile: 813-***-****

Omni channel professional with global expertise in strategic business development, planning and tactical execution. Proven success in e-commerce, merchandising, product development and buying, strategic partner management, marketplace modeling, content development and operations.

Collaborative leader with demonstrated success in the development and management of diverse teams across internal, cross functional and third-party groups within both “startup” and large companies.

Specialties: e-commerce, business development, budget planning, merchandising and buying, content development, strategic 3rd party management, retail operations, studio and creative operations, franchising, licensing, sourcing development, change management and restructuring, international management abroad

EXECUTIVE SUMMATION & SKILLS

Commerce and Content. Demonstrated expertise in omni-channel commerce, digital content and asset management, website creation, studio operations, digital demand generation and conversion rate optimization, site merchandising, taxonomy and catalog operations, online customer experience, and social media support

Retail and Procurement. Possesses broad experience in product and line development for diverse channels such as e-commerce, catalog, retail brick and mortar, outbound telemarketing and direct marketing in “scrappy start up environments” to large cross functional teams in multiple regions

Business Development. Executed successful business strategies and contract negotiations covering strategic relationships, sourcing and manufacturing, licensing, franchising, media procurement, third party support, marketplace relationships

Account Management. Successful solicitation, on boarding and management of third party agencies for strategic third-party Partners, intra-regional offices and market place vendors.

Data Management. Understanding in all facets of data acquisition, integration, normalization, taxonomy and quality across all data sets (customer, product, supplier, partner, sales and transactional)

Analytics, Insights and Reporting. Proficiency in creating effective KPIs and executing data analysis from competitive intelligence to business intelligence and reporting to more advanced predictive analytics

PROFESSIONAL EXPERIENCE

SOUQ.com, Dubai, UAE

Largest e-commerce group in MENA; recently acquired by Amazon March 2013 to October 2016

Head of Content, Studio & Production

Centralized and developed internal team of 50+ and 200+ external third-party team members in MENA, India, and Philippines to support 2.5M+ listings per year while reducing costs by 27%

Optimized promotional calendar and marketing campaigns with a centralized schedule, increased fashion penetration, local targeting and analytics to support $1B in annual revenue

Built and doubled entire studio production center to increase output and service SLAs to 24/7 support while enabling higher quality for complex items

Revised taxonomy for entire company to optimize SEO efforts and organic traffic; reduced PPC by 23% in first consequent year and enabled more automation in merchandising

Established all content and imaging guidelines for all regional offices, third party support and marketplace vendors

Introduced video and CGI (computer generated initiatives) which increased conversions in apparel and lifestyle categories by 47%+

Created and led marketplace vendor “on boarding” and best practices to increase conversions and sku introductions while reducing overall launch lead times

Successfully migrated fashion team from “Sukar” to parent company

Drove product roadmaps for new fashion website and e-commerce tools

Executive team member on SAP integration and Omniture assimilation

Responsible for upselling, cross selling and promotional sales tools

OWNER, RETAIL ENTREPENEUR (several locations), Tampa, FL October 2003 to February 2013

Self-employed entrepreneur, Franchise Owner KaBloom and nBlooms Florist (5 locations), JCD events

HSN, St. Petersburg, FL April 2003 to October 2003

E-commerce Division within USA Interactive Inc.

Executive Director, E-commerce

Directed 17 employees in programming, assortment planning and digital strategies, cross platform marketing initiatives, web only procurement and e-commerce application tools and website redesign for $325M in annual revenue.

E-COMMERCE & PRODUCT DEVELOPMENT CONSULTANT, Tampa, FL 2001 to 2003

Self-employed consultant for AOL Time Warner, HSN, Computer Living Corporation, AARP among others

AOL Time Warner, Dulles, VA 1996 to 2001

Executive Director, E-commerce & Operations

Directed 65 employees in sourcing and buying, inventory planning and management, content programming design, technology development and member relations

Created digital and promotional strategies resulting in $250M across online initiatives, outbound telemarketing, catalog, continuity programs and member acquisition and retention initiatives

Implemented aggressive private label and licensing programs in consumer electronics, computing hardware and accessories, computing software and books, apparel resulting in 63% of overall gross margins

Coordinated with marketplace vendors to optimize sales

BRITCHES GREAT OUTDOORS, Herndon, VA 1995 to 1996

Men’s Specialty Retailer

Sr. Merchandise Manager

STRUCTURE (Limited Inc.), Columbus, OH 1994 to 1995

Men’s Specialty Retailer

Merchandise Manager, $125M P&L

LANDS’ END INC., Dodgeville, WI 1991 to 1994

Global Direct Merchant for Men, Women, Kids & Home

Product Manager, $110M P&L

LIMITED EXPRESS (Limited Inc.), Columbus, OH 1990 to 1991

Women’s Specialty Retailer

Regional Planner & Distributor, $75M P&L

MACYS INC., Atlanta, GA 1987 to 1990

Department store within Federated Stores Inc.

Executive Retail & Buying program

EDUCATION

Bachelor of Arts, Business and Psychology, Washington University, St. Louis, MO

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