Marketing Sales
Resume:
JOCELYN BAYLE
Brigantine, NJ 08203
***/*** ****(c)
***********@*****.***
PROFILE: Hands-on, marketing and partnership development professional with over ten years experience in progressively responsible positions delivering ROI, growth and increased market share. Recent accomplishments include:
Developed partnership with industry marketing organization with marketing initiatives that resulted in $1 million project and resulted in product becoming the de-facto industry standard.
Created and implemented affiliate marketing strategy that supported distribution goals growing Club magazine and its affiliated brands to its 23 million subscriber base.
Developed and implemented mentorship program partnering headliner comedians with “Big Brothers and Big
Sisters” for community awareness of Comedynet TV and to train underprivileged kids in stand-up comedy.
Forged a partnership with Anime Network and universities in key US cities utilizing student Anime Clubs as“guerilla” marketers to launch Anime Network.
Designed and executed a promotional campaign increasing net Playboy TV subscriptions by 143%.
Conceived and directed marketing plan to introduce GMA Network to US market which generated 7,211 phonecalls and unprecedented sales in the first 7 days of launch.
Drove marketing campaign that increased the awareness and demand for Anime Network. Beta Research ranked Anime Network #3 among emerging networks.
Launched a marketing campaign that increased viewership of new networks – Trio and Newsworld International to 4.5 million subscribers.
Dynamic leader and communicator with successful track record of delivering ROI on marketing strategy and tactics.
PROFESSIONAL EXPERIENCE:
Achieve 3000, Lakewood, NJ, Oct 2016 to present, Corporate Marketing Communications Manager
Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share company information.
Develops an integrated communications strategy for the company incorporating PR, Marketing and Online.
Manages internal communications (memos, newsletters etc.)
Drafting content (e.g. press releases) for mass media or company website.
Works with sales and marketing to provide guidance on how to maximize current and prospective relationships.
Analysis of the current CRM and ensuring it’s fit for purpose and the goals of the organization.
Planning, managing and delivering multi-channel, digital CRM marketing.
Educate customer base about products and their benefits through customer newsletters, customer-focused content, social
media monitoring, and more.
Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the
company. Maximize these successful approaches and run tests to improve them.
Create and implement new projects and develop creative ideas that help improve customer success -- from customer
content, communication and targeted advertising identifying key customers that can act as a marketing channel through
case studies, speaking opportunities. Manage and maintain engagement and advocacy programs; continually recruit new
customer advocates.
Manage a library of up-to-date customer success stories.
Develop a customer lifecycle campaign program and work with marketing operations to implement.
Create special marketing content to help at-risk customers.
Target happy customers for upsell, cross-sell, and advocacy opportunities.
AUS Inc. dba SSRS, Media, PA, September 2013 to September 2016, Senior Director
Responsible for growing revenue of market research and analytics company focusing on the media and entertainment and telecommunications industry.
Creates sell-sheets, marketing materials, proposals, presentation decks, marketing materials for potential clients and prospects.
Developed partnership with industry marketing organization with marketing initiatives that resulted in $1 million project and resulted in product becoming the de-facto industry standard.
Responsible for the execution and negotiation of agreements, contract renewals, client relations, and developing new growth and revenue streams with clients and partners in the entertainment and media industry.
Identifies, analyzes and develops new markets and develops company products and services to meet industry needs.
Works with researchers/analysts to develop new product advancement in technology positioning company as industry leader.
Managed major multi-million $ media clients and provided hands-on direction to and collaboration with product development, analysts, economists, research methodologists in shaping product features, prioritizing resources, fulfilling contract terms, and resolving client requirements.
Designs and manages affiliate partner programs, evaluating partnership opportunities and closes partnership deals.
Works with extensive industry contacts and database to build relationships with influencers to optimize revenue.
Identified, planned and leveraged industry events and trade shows for sales lead generation.
210 DIGITAL MEDIA Paramus, NJ, 2010 to March 2013, Marketing and Sales Lead
Created and built marketing strategy for Club magazine and its affiliated magazines.
Drive long term strategy, product vision and road map to ensure company growth.
Develop and implement strategy to increase subscriber revenues for Club TV, Club International, Hype Hair other affiliated Magna Publishing properties.
Ongoing development of multicultural marketing strategies, pricing, packaging, content negotiation and business development to deliver growth within cost parameters including customer, acquisition, retention, new product deployment and brand strategy across all digital platforms.
Responsible for annual forecasting, long term marketing strategy, trends and ROI for marketing initiatives of video produce.
Creates and delivers proposals and presentations to affiliates for launch of emerging TV network.
Structures term sheet and negotiates content affiliate distribution and marketing partnerships.
Oversees and maintains client affiliate database
Nurture and builds relationships with clients and affiliate marketing partners at national, divisional, regional and local levels.
Plans and implements affiliate marketing initiatives and calendar ensuring proper network exposure and representation at all industry events and trade shows.
Creates all sales and marketing materials.
Advises CEO on industry trends and proposes marketing strategy.
Forecast subscriber growth and annual revenue budget while delivering ROI on marketing strategy and tactics.
COMEDYNET TV, New York, NY, 2007 to 2009, Marketing and Sales Lead
Successfully developed sales and marketing strategy for emerging Comedynet TV, growing network to 18 million digital TV homes, in less than nine months.
Initiated and executed online and marketing partnerships for Comedynet TV content.
Implemented marketing strategy that resulted in Comedynet TV distribution to 67 million mobile devices.
Submitted executive report updates for pre-IPO and investor acquisition to CEO.
Developed integrated advertising and promotional opportunities and identified potential marketing and distribution partners while driving strategic alliances for “speed to market” entry.
Oversaw company branding and market positioning.
Managed all agency, vendors, contractors, consultants for public relations, marketing, advertising, web design and direct mail.
Delivered ROI on marketing strategy and tactics.
GMA PINOY TV, New York, NY, 2005 to 2006, Consultant, Multi-cultural Marketing and Affiliate Sales
Developed and executed the marketing strategy of GMA in North America, including branding, positioning, pricing, packaging, advertising and promotions.
Provide expert multicultural marketing leadership by developing and implementing “multicultural best practices” nationally and with international partners.
Managed advertising agency, market research firm, direct mail, event marketing and all other outside vendors.
Lead the multicultural advertising/media, promotions and event strategy nationwide
Consistently meets or exceeds business goals for the multicultural marketing efforts across all distribution partners and services in the US. Canada and Middle East.
Influence and ensure product marketing alignment to positively contribute to the overall customer experience
Created and implemented advertising campaign growing subscribers to achieve annual customer base and
revenue goals in three months.
Advised senior management on international distribution and marketing strategy ensuring ROI.
EDUCATION:
MBA, California State University, Dominguez Hills
BS, Business Administration/Marketing Major. California State University, Los Angeles
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