EXECUTIVE SUMMARY:

I’m a passionate, results driven and “working,” VP of Strategic Program Design/Management. I develop bleeding edge ideas, models, and platforms that reach, teach, and inspire audiences to act on objectives. I inspire my staff to do the same and by leadership with a mastery mindset, mentorship, and sharing all I know or their growth.

I lead all aspects of brand experience strategy: mission, vision, values, models, design, creative execution/expansion, content globalization and localization. I take a holistic approach for success in live events and activations to engage multiple audiences including established demographics as well as targeted “opportunity sectors.” My successes are confirmed by compelling, immersive multi-sensory experience platforms solutions including: architectural, environmental, sensory design/identity/integrity, information hierarchies, branded content programming, as well as digital immersion and social media marketing/measurement.

EXPERIENCE:

Signal Over Noise, PBJS and MSL New York, NY; – Experience Design 2016 - Present

Founder & Chief Vitality Officer, VP Experience Design & Program Strategist, Freelance Planner

Design and implement tailored platforms and programs to increase engagement and vitality.

Conceive strategic platform, programming, and engagement for events, promotions, brand tours, and product launches for B2C, B2B, and B2E audiences.

Implement consciousness based thought, values, and growing lifestyle tenets, to “reach, teach, and inspire” audiences based on trends and emerging cultural “movements.”

Facilitate individual and team leadership coaching, perform organizational talent assessments, and promote “conscious communication.”

Discover, analyze and formulate experiential design intent for increase brand and organizational fitness and vitality, including relationships with clients, partners, and stakeholders.

Implement strategy and communication campaigns to boost engagement of constituencies.

Tailor programming via field network of licensed and certified staff, optimize via metrics.

Clients: eBay, Pepsi, Unilever, HBO, Mazola, and Casa Noble Tequila.

Jack Morton Worldwide, AWESTRUCK, New York, NY – Experience Agency 2013 – 2016

VP Strategic Program Management Jack Morton, SVP Strategy, and Freelance Planner

Design event program strategy and creative for event campaigns of all type/sizes.

Develop the strategic framework for events, launches, sponsorships, and activations.

Architect campaigns for core audience and opportunity segments via performance metrics.

Organize and execute portfolio optimization – program brought in $169M RFP.

Clients: Dell, Ketel One, Red Bull, Mattel, and Gilead.

MKTG, Inc., New York, NY - Experiential Marketing Agency 2008 – 2013

Director of Strategy & Planning, Senior Creative Strategist

Optimize Strategy & Planning department effectiveness by enhancing existing services and building enhanced service offerings.

Engineer department to expand department capabilities, models, and services.

Diversify client base while expanding offerings ($45M net new business in two years).

Author strategy plans for events, brand launches/pop-up experiences, and tours.

Clients: Nintendo, Nike, Beats By Dre, FedEx, Bayer, NFL, Google, Sephora, Johnny Walker, Jose Cuervo, Captain Morgan, Don Julio, Subway, Proctor & Gamble, and Peets Coffee.

Cramer, Norwood, MA - Digital Marketing and Event Solutions Agency 2007 – 2008

Senior Account Director

Expand client accounts by delivering remarkable, results-focused creative programs.

Create program strategy for client development, leadership, and demand generation.

Spearhead programs and integrated marketing elements to achieve business goals.

Provide improvements in business opportunity, image, and customer satisfaction.

Clients: Pfizer, UPS, Champion Expo Services, Bayer, and Philips.

Broadstreet, Boston, MA – Creative Marketing Agency 2005 – 2007

Senior Account Manager

Develop marketing strategy programs, web and interactive, multimedia, and learning.

Design brand strategy and creative for events, web/digital, and learning programs.

Lead marketing communications development and drive interdisciplinary team.

Create award-winning custom training programs based on adult learning principles.

Clients: Cisco, Starwood, Miami Convention Bureau, AMEX, Cubist, and Biogen-Idec.

George P. Johnson, Boston, MA - Experiential Marketing Agency 1997 – 2005

Senior Brand Planner, Senior Creative Strategist and Consultant: Program Strategy

Restructure WW event organizations at IBM and Cisco and lead research and strategy

Audit event organizations and author event marketing improvement plans.

Develop global event methodology guidelines and design/message hierarchies.

Reduce IBM event spend and increase lead yield 122%; Raise Cisco ROI to 48%.

Clients: IBM, Cisco, and Gallo

SPECIALIZED SKILLS:

Certified Coach: Leadership Development, COR.E Performance Dynamics/Mastery Mindset, High Performance Teams, Conscious Communication

Somatic Therapist/Teacher – Mind/Body Integration (for disengagement/trauma)

Reiki Master/Teacher; Sat Nam Rasayan Practitioner – Energy Healing

Kundalini Yoga, Meditation, and Sound (Gong) Healing – Consciousness/Creativity

EDUCATION:

Albertus Magnus College: B.A. English Literature/European History

iPEC Certified Coach: Leadership Development, Mastery Mindset, and Vitality/Wellness Mastery

Sacred Centers/Somatic Therapy: Teacher, Practitioner, and Somatic Therapist

New York Open Center: Reiki Master and Teacher

IKYTA: Certified Kundalini Yoga Teacher

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