Marketing Sales
Resume:
DAYAL FERNANDES
E-Mail : **********@*****.***
Linkedin: https://www.linkedin.com/pub/dayal-fernandes/49/885/960
Mobile : +971-**-**-***** Dubai, United Arab Emirates
A passionate Marketing Professional with 8 years of experience in Marketing for Multi-billion dollar companies across B2B and B2C industries.
Phenomenal experience in domestic and international market, seeking for a challenging position.
Career objective:
To be a Catalyst in achieving success milestones for self and organization, by leveraging my knowledge, experience and leadership skills in Marketing.
AREAS OF EXPERTISE
Marketing Budget & Planning
Marketing Communication
Brand Management
Advertising & Agency Management
Marketing plans & Strategies
Marketing campaigns
Public Relations
ATL & BTL Activities
Price Management
Promotions
Product Launch
Social Media
Relationship management (CRM)
Media Planning
E-marketing
Digital Marketing
Market intelligence
Events, Exhibitions & Conferences
PROFESSIONAL EXPERIENCE
Marketing Manager
Grundfos Middle East. (B2B), Dubai – U.A.E.
Apr.2011 – May. 2017
Managed marketing and communications functions, overseeing AED 6M budget for the Middle East region and 3-members team.
Selective Responsibilities:
Manage PR, media relations, promotions, brand management, product launches, ATL & BTL, events & exhibitions, digital & e-marketing, market intelligence, seminars & trainings, marketing collateral, customer satisfaction and brand excellence survey and price management.
Selective Accomplishments:
Developed and launched social media platforms and i-Paper across the region.
Leveraged strengths in cost-effective marketing management and vendor negotiations and saved AED 500K to marketing department ( without compromising business growth goals).
Led market launch of 8 new products. Identified opportunities, collaborated with sales and product management teams and created campaigns generating AED 6M in annual sales.
Improved branding and messaging and devised product knowledge training for sales team and customers.
Increased the customer base by 20% through different marketing campaigns, product launches and promotions.
Increased the brand image and awareness in major media by 200% within the region.
Accelerated e-marketing traffic by 150% within 3 years.
Implemented different pricing strategies for the Middle East region.
Wrote catalogues, course guides and training brochures that enhanced the sales team understanding of complex product features and helped them to sell more effectively.
Marketing Supervisor
Emirates Call LLC, Abu Dhabi – U.A.E.
Jan. 2008 – Jun. 2010
Managed marketing and communications functions, overseeing AED 1.5M budget.
Selective Responsibilities:
Manage PR, media relations, promotions, brand management, product launches, ATL & BTL, events & exhibitions, e-marketing, market intelligence, seminars, marketing collateral.
Selective Accomplishments:
Managed all corporate marketing functions with budget of AED 1.5M including brand management, product launch, advertising, promotions, marketing collateral, and events,
Re-designed and launched company’s new website through an agency.
Negotiated new contracts with vendors, saving AED 150K to marketing department.
Conducted market research and actively entered into new markets in the region and within 2 years, the client base increased by 15%.
Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
Senior Marketing Executive
Indian Tobacco Company (FMCG ), Bangalore, India
Mar. 2006 – Nov. 2007
Managed marketing and channel development functions by overseeing a budget of $150k per annum.
Selective responsibilities:
Marketing Programs: Define, execute and manage various marketing programs activities.
Marketing communication: Media Planning & buying, advertising, press releases, news-letters, conferences, press meetings.
Coordinate with the territories and the brand's agencies as necessary on the media advertising.
Ensure that the entire out-door media facilities are at the prime locations to attract customers.
Promotions & Events: Recommend store promotions in consultation with buyers/ retail operations.
Managed marketing collateral for campaigns, communications, promotions and etc.
Conduct events specific to brand / product category / season.
Marketing calendar: preparing the marketing calendar with planned activities.
Branding: Develop brand attributes and positioning strategy in line with the objective
Marketing Budget & planning: Involved in preparing the marketing budget and annual plan.
Channel Management: Managed and developed distributors and retailers.
Selective Accomplishments:
Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped to create major accounts.
Developed new promotional campaigns by bundling products together, increasing sales revenue by 13%.
Increased the channel network by 15% within the assigned territory.
Introduced the new trading terms system with the channel distributors to boost sales.
EDUCATIONAL QUALIFICATION
MBA (Marketing), Bangalore University, Bangalore India.
Bachelor of Commerce (Marketing, Cost Accounting and Taxation), Karnataka University, Karnataka India.
IT Skills:
SAP in S & D ( Sales and Distribution) from Javastream Technologies India Pvt. Ltd., Bangalore, India (Jun 2010 – Nov 2010)
SAP – CRM, trained as super user and have hands on experience from Grundfos.
Diploma in Systems Management (MS Office, Outlook, Lotus Notes, Web Browsing).
TRAININGS ATTENDED OVERSEAS
Customer Based Communication in Grundfos Denmark – April 2012
General Products And Applications in Grundfos Denmark – August 2012
PERSONAL INFORMATION
Nationality: Indian
Gender: Male
Marital status: Single
Visa Status: Visit visa (valid till 24th December 2017)
Language Proficiency: English, Hindi, Kannada, Konkani
Driving License: Have valid UAE Driving License
‘References will be provided upon request’
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