Marketing Manager

William “Chip” Hoffman

**** **** ******* ****** ******, GA 30097

404-***-**** cell ***********@*****.***

SENIOR OPERATING EXECUTIVE

Global Growth Strategies Product, Business & Market Development M&A IPO SOX Deals & Transactions Fundraising Business Intelligence Restructuring Team Development Fiscal & Business Restructuring IP Commercialization & Management Business Transformation Experienced senior level executive with over twenty years of success in identifying and optimizing opportunities on global scale. Transforms concepts into viable, successful companies. Relied upon by boards and investors to create the vision and execute across multiple lifecycles and metrics. Creates sustainable revenue pipelines, market share growth and brand exposure while maximizing operating margin and net income. Builds lean, agile and productive structures, teams and resources. Serves as a trusted advisor and confidante to the Board. Meets challenging goals with creativity, discipline and confidence. Translates complex information to internal and external audiences, achieving buy-in ad support. Collaborates with key stakeholders, customers and partners, resulting in the development of innovative solutions. Transforms underperforming individuals, departments and groups into cohesive and dedicated teams driven to achieve unprecedented results. Consistently delivers successful outcomes within the most challenging, complex environments. Additional competencies include:

Cash Flow Optimization B2B & B2C

Business Lifecycle Management Patent Protection

Industry & Government Customer s Culture & Goal Alignment

Digital, Mobile, Artificial Intelligence & Telecom Financing & Credit Facilities SELECTED ACCOMPLISHMENTS

Catapulted valuation to $175 million, up from $7 million, by restructuring, resizing and executing an organic acquisition growth plan for mBlox, a mobile start-up.

Resurrected Chapter 11 telecom, enabling favorable sale to major creditor. Notable activities: recruited new team; reduced burn rate 40%, SG&A $1.8 million and churn 57%; quadrupled cash position to $16 million, achieved EBITDA goal; and free-cash flow break-even in just eight months.

Played key role in $550 million IPO and $94 million private equity offering. Notable activities: developed and launched IPO strategy, successfully achieving #2 ranking in marketplace; executed tax-free spin-off of Logix from Dobson; grew Logix ten-fold to

$120 million; secured $350 million bond offering, $75 million revolving credit and P/E offering.

Paved way for AT&T investment in mobile advertising services firm. Notable activities: commercialized Mobile Tag/NeoMedia bar code reading technology; established AT&T, Vodafone and Yellow Pages distribution channels, among others; grew SaaS solution into viable AT&T investment target.

Developed and implemented commercialization plan for Artificial Intelligence software. Notable activities: restructured business model for commercial use and targeted healthcare, social media, advertising, automotive and market intelligence companies. CORPORATE CAREER

Flashpoint/LHC Corp, Atlanta, GA 2012-Present

Flashpoint works closely with founders to enable them to think clearly about their businesses. It is unique in implementing startup engineering, a business creation and innovation process developed by Dr. Merrick Furst at Georgia Tech. MANAGING PARTNER - MENTOR

Created $15.7 million in equity value for portfolio companies from the likes of Andreesen Horowitz (SF), Bessemer Ventures (SF), Mogility Ventures, Sigma Partners (Boston), New World Ventures (Chicago), FFv (NYC), 500 Startups (Menlo Park) Starbucks Foundation, PwC, and Southeastern Angels through the Atlanta Technology Angels.

Successfully marketed Ethertronics Inc.’s embedded beam-steering antenna technology through COMCAST, ARRIS, Technicolor, COX, AT&T and Verizon.

Hoffman, William 404-***-****

Thoughtronix Veloxiti, Inc., Atlanta, GA 2012-2014 Provider of sophisticated Artificial Intelligence (AI) software systems for commercial and DoD clients using Agile methodology. MANAGING DIRECTOR

Hired by the CEO to improve overall performance through internal relationship re-alignment among founders, leadership and all teams internally and with finding partners. This enabled better focus, prioritization and capability to leverage product, effective infrastructure and ability to drive new revenue. Enhanced profit margin and market opportunities. profit margins efficient infrastructure. Led business operations and the management of “Big-Data” and Intelligent Agent software systems opportunities for customers like AT&T, Verizon, Panasonic, Honda, Toyota and Omnicom Group.

Increased lift response 20%-30% by providing use-cases to Healthcare (Blue Cross), Real-time Bidding, and Political Campaigns

(RNC, 2014, DNC, 2007). Notable customer engagements: AT&T, Verizon, Panasonic, Omnicom group, Norfolk and Southern.

Company received multi-million dollar DARPA awards. Mobile Tag/NeoMedia, Inc., Paris, FR; Aachen, FRG; Atlanta, GA 2007-2012 Leaders in mobile barcode technology open and interoperable 1D and 2D barcoding ecosystem which created lucrative and compelling opportunities for all participants, including brands, advertising agencies and mobile operators. CHIEF EXECUTIVE OFFICER

Managed P&L, Marketing, Business Development, Sales and Operations of this hedge fund-owned company. Grew the team from 0 to 48 employees in the US, Paris and Belarus in eight months. Developed products for digital media, electronic payments with POS, wireless NFC/mobile barcodes and mobile wallet.

Achieved the introduction of 1.1 billion Mobile Tag powered devices into the market after successfully financing $9 million of direct investment and a $10-$15 million of indirect investment to develop, launch and adopt Mobile-barcode (QR Code), NFC payments, advertising and marketing services to AT&T Wireless.

Identified and developed key talent who grew with the organization and launched successful careers in key executive roles in small and large companies.

Identified Mobile Tag and led a licensing strategy with the company and AT&T to advance technology, disrupting the mobile scanning market and minimizing litigation risk.

Leveraged relationships with key industry players to join the advisory and executive teams, contributing to significant revenue impact.

Uniqua Technologies, Inc., Atlanta, GA; Walter, TX 2004-2007 Wireless service provider using patented SIM-based payment technology to provide cost-control and asset management tools to 188,000 consumers and SME customers.

CHIEF EXECUTIVE OFFICER

Led and directed all P&L activities including business operations and company growth initiatives. Grew company from initial founders to 14 employees and 256 agents with a budget capping at $6.8 million.

Built this startup from zero to $18.4 million revenue within six months by building and operating the nation's first fully wireless, Wi- Fi/WiMAX, telephone company dba Vectorlink Communications.

Purchased telcom assets, facilitating the platform to launch Uniqua. Platform allowed costs to remain under 25% of revenue and produced ~$3 million in NET margin.

Notable customers: Sprint/NEXTEL, Local and State Government Authorities and others.

With successful launch and solid growth, exited the company by selling personal interest. mBlox, Inc., London, UK and Sunnyvale, CA 2002-2004 Global provider of SaaS-based mobile messaging solutions. PRESIDENT, CHIEF EXECUTIVE OFFICER AND DIRECTOR

After the successful sale of Advanced Telcom to GE, recruited by the same Board (NorWest, Scale, and Duff, Ackerman, & Goodrich Ventures) to stabilize, develop and execute strategic growth for this Palo Alto based paging technology start-up. Managed a $75 million budget and 275 employees in 10 countries.

Within the first 120 days, crafted a plan for the Board of Directors to rapidly grow the company’s technology and commercial footprint by pivoting and creating mBlox, Inc., recruiting over 2000 SMS Ecosystem and disbursing $700 million in content revenues between Mobile Network Operators (MNOs) and Content Partners.

Identified opportunity and led the due diligence on a UK company with SMS technology and brought the founder and several of the team into the company.

Hoffman, William 404-***-****

Within 12 months, revenue grew from $0.75 million to $150 million run-rate, 9-digit market value and the dominate position in 148 countries, with EBITDA and free cash-flow break-even trajectories by executing three key off-shore acquisitions beginning in June 2003, expanding product set and geographic coverage and operationalizing strategic, direct partnerships with ecosystem players.

Negotiated key direct partnerships with 435+ wireless operators around the globe (Vodafone, T-Mobile, Hutchinson, Cingular, etc.) for infrastructure, compensation and operational procedures.

Challenged and nurtured a very talented set of leaders, many of whom went on to be CEOs and executives at other companies. Advanced Telcom Group, Santa Rosa, CA 2001-2004

A facility-based VoIP digital communications network operations company. CHIEF EXECUTIVE OFFICER

Recruited by TPG to rapidly restructure and reorganize competitive telephone company. Managed a $78 million budget.

Increased total sales 20%, while reducing SG&A 45%, by consolidating customer service, sales, delivery, IT/ R&D and reducing head-count from 800 to 260.

Reduced monthly cash-burn $6 million to achieve EBITDA and free-cash flow break-even in eight months.

Led the successfully company sale to General Electric. Logix Communications Enterprises, Oklahoma City, OK 1996-2001 A $120 million, 950-person, all digital, fiber, wireless, and TCP/IP-focused service provider. PRESIDENT & CHIEF OPERATING OFFICER

Hired by the leadership of a multi-generational family enterprise to modernize the company in the digital age; advance competitive position, optimize revenue and innovate the regional marketplace. Responsibilities included execution strategy for the company to rapidly increase sales while managing Operations, Marketing, Regulatory Affairs, HR, Community Affairs, CAPEX deployment and financial controls.

From a precarious financial position, created one of the largest telecoms in the US. Grew revenue to $120 million, up from $12 million, and equity value to $1.7 billion, up from $35 million while achieving EBITDA break-even and exceeding analysts’ expectations in each facility-based Telecom and whole-sale fiber network operator metric.

Cut staff by half, increased sales by 25% (belongs to ATG)

Successfully engineered and executed a $350 million high-yield bond offering, $75 million revolving credit facility and participated a $94 million private equity offering to finance the network build-out.

Facilitated and mediated strong differences in opinion about the direction of the company, determining the communication strategy among the family members to ultimately gain consensus.

Re-organized company and assets to become Logix Communications, Inc. EARLY CAREER AS VP SALES, INTERMEDIA COMMUNICATIONS; BUSINESS SALES/GENERAL MANAGER, SPRINT COMMUNICATIONS CORP.

(TOP US SALES PERSON FOR FIVE YEARS RUNNING)

MILITARY CAREER

U.S. Army

CAPTAIN - ELECTRONIC WARFARE & INTELLIGENCE COLLECTION UNIT

Won USAREU Top-award for “Nuclear Surety”, “Top Secret Information Security”, “Nuclear Release and Authentication System”

(NRAS); “US Army ROTC Scholarship” with RA status.

Decorated with two “Army Commendation Medals” and three “Army Achievement Medals”, 1984-1987 EDUCATION, TRAINING & CERTIFICATIONS

Auburn University, Auburn, Alabama

Bachelor of Science Degree in Electrical Engineering (Dean’s List) – ROTC scholarship with RA; Commission; - Honors Physics, Mathematics and Engineering, Dean's List US Army Intelligence Center and School - USAICS, Top 10% of Class Sigma Pi Sigma: National Physics Honorary: Pi Mu Epsilon: National Mathematics Honorary Georgia Institute of Technology, Certified "Engineer-in-Training" – EIT Hoffman, William 404-***-****

PUBLIC SPEAKING & PRESENTATIONS

Human Behavior, Quantum Mechanics, Network Engineering, Data Communications Theory, "Speakeasy" - Internationally renowned Public Speaking Academy (http://speakeasyinc.com/), Holden Strategic Selling "le-Renard"

(www.holdenintl.com/) GA Tech Flashpoint, "Synthesis of Human Behavior" Jonathan Haidt (moralfoundations.org/), University of Virginia; Advanced Computing and Artificially Intelligent Machines. ”Real-time Learning Machines” Saed Sayad, PHD - Univ of Toronto ( https://www.amazon.com/Real-Time-Data-Mining-Sayad/dp/098******* ). ASSOCIATIONS & AWARDS

Presidential Business Round-table, Georgia Representative 2005 - 2012 US Business Advisory Council, Member, 2004-2008; “Businessman of the Year” winner, 2005 Republican Business Roundtable, Member since 2004

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