Marketing Management

Sangita Rivera

** ****** ******, ********* *, Jersey City, NJ 07302

*******.******@*****.*** • 713-***-**** • www.linkedin.com/in/sangitarivera

PROFESSIONAL SUMMARY

High-energy professional with extensive experience in customer focused product marketing, marketing operations, project management and account management. Expertise in customer relationship management, from the initial sale through the customer lifecycle. Well versed in Salesforce.com, Eloqua and Pardot. Adept at communicating effectively with a diverse set of colleagues and clients, including board members and senior management. Ability to juggle multiple projects and client demands while meeting tight deadlines.

AREAS OF EXPERTISE

Client Relations • Account Management • Marketing Analysis • Marketing Campaigns • Content Marketing • Client Life Cycle • Salesforce.com

Certified Oracle Eloqua Product Master • Certified Eloqua Revenue Performance Master • Certified Pragmatic Marketer (Level III)

PROFESSIONAL EXPERIENCE

Zift Solutions, Customer Success Manager Jersey City, NJ

• Manage 35-40% of annual revenue through strategic relationships with key client executives for long-term engagement 5/2016 - Present

• Oversee 30 accounts and five enterprise accounts, gaining two references per quarter and successfully upselling products to 80% of accounts

• Create and execute the client life cycle process, from the initial sale through final implementation to post go live relations

• Collaborate with internal teams to drive and accelerate Zift education, adoption, and expansion

• Enable clients to achieve rapid and sustainable results to meet their objectives while continuing to enhance and refine the customer experience

• Proactively monitor customer relationships to ensure complete satisfaction with products and services

TurnTo Networks, Marketing Manager New York, NY

• Coordinated all technical aspects of Saleforce.com, setting up workflows and revamping lead generation processes 4/2015 - 5/2016

• Completed audit of software solutions, recommending and implementing Pardot to create a variety of marketing and email campaigns

• Established and maintained scalable processes ensuring best practices in campaign and lead management were followed

• Created and maintained reports on marketing and sales activities, effectiveness and business impact

• Analyzed marketing and sales data to develop insights and make recommendations on areas for optimization

• Headed team consisting of assistant and intern, providing direction and opportunities for professional growth

• Monitored and improved data quality within the marketing database

Intergraph, Senior Marketing Specialist Houston, TX

• Received two awards for Herculean Effort as a result of marketing accomplishments 1/2013 - 4/2015

• Increased brand awareness, achieving 33% growth in email open rate and 39% growth in customer database

• Boosted marketing qualified leads by 72% through content generation strategies and related activities

• Mapped out a lead scoring system to ensure sales received highly qualified leads

• Successfully launched a new structural engineering solution and two other products, increasing subscriptions by 40% in eight months

• Developed positioning, messaging, and segmentation for select portfolio of engineering and design solutions

• Applied product marketing principles, practices, and techniques to develop and manage campaigns to support lead generation

• Created and implemented best practices, strategies and processes to automate marketing processes while managing marketing assistant and intern

Amphora Inc., Marketing Analyst Houston, TX

• Performed market sizing analysis to help build the regional pipeline, increasing prospects by 30% 10/2011 - 12/2012

• Maintained Customer Relationship Management systems and content management, including press releases, social media and white papers

• Managed and contributed to company’s web presence, increasing brand awareness and growing customer base

• Public Relations liaison and coordinator for international conferences in the Americas, working with subject matter experts to develop topics

• Monitored and tracked online communications & marketing automation system

Prior Experience includes Elementary School Teacher at Han Sin Elementary School in South Korea (2009 - 2011).

EDUCATION

University Centre, César Ritz Brig, Switzerland

Master of International Business Focus in Hospitality Management 12/2008

University of Illinois at Urbana-Champaign Champaign, IL

Bachelor of Arts in English Minor in Accounting and Finance 12/2006

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