BIRENDRA KUMAR SATHUA

OBJECTIVE:

To achieve highest order of satisfaction by consistently exceeding business goals by leveraging expertise, market knowledge and skills so as to become a major contributor to the success of a progressive organization through a leadership role in Marketing & Business Development

HIGHLIGHTS OF EXPERIENCE:

Competent professional with 9yearsof experience in the domain of Institutional and Retail Business.

Adept in managing overall profitability of operations and accountable for strategic utilization and deployment of available resources to achieve organizational objectives.

Experience in organizing the promotional activities / events and escalating the business, profitability and market coverage. Proficient at providing value added customer service by resolving customer issues & ensuring their satisfaction with the product and the service norms.

Strong organizer, motivator, team player and a decisive leader with successful track record in directing from original concept through implementation to handle diverse market dynamics.

An effective communicator with excellent relationship building & interpersonal skills.

BUSINESS AREA:

Sales & Marketing / Business Development / Key Account Management / Product Launches & Promotions / Client Relationship Management / Team Management

TARGET POSITION & INDUSTRY:

Middle management position in a professionally managed multinational company.

CORE COMPETENCIES:

Strategic Planning New Set-up Initiatives Sales & Marketing

Business Development KeyAccount Management Promotional Activities

Distribution Management Competitor Analysis Team Management

Developing the periodic business plans & strategies in coordination with macro plans of organization.

Formulating long term / short term strategic plans to enhance operations, profitability & revenue; involved in spearheading turnaround initiatives.

Designing & implementing sales plans and new store concepts to generate increased sales for achievement of revenue targets.

Creating initiatives, designing events, planning of merchandising and execution of these marketing events for increasing sales drive.

Identifying and networking with financially strong & reliable Dealers, resulting in deeper market penetration and improved market share.

Managing inventory; ensuring optimum inventory levels with channel partners to ensure the timely deliveries to the customers.

Maximising customer satisfaction matrices by providing pre & post sale assistance and achieving delivery and quality norms.

Leading, training & monitoring performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.

PROFESSIONAL EXPERIENCE

Field Force Area Sales Manager for Costal Orissa & South Orissa

Reporting to Nokia Sales Manager (SM) & Field Force Head (FFH)

Responsibilities:

Responsible for summation of Channel Sales through Distributors & Retail Sales through the Sales Promoter Channel.

Formulating marketing strategies, sales procedures, sales forecasting, sales promotion & administration for entire Sales Promoters.

Responsible for setting & achieving both the Sell-In & Sell-Out Targets for Sales Promoter Outlets and MD-Markets.

Responsible to drive productivity, ASP and market share across all the Sales Promoter Outlets.

.Creating and maintaining good relationship building with the Distributors, Micro-Distributors & Dealers across the my territory by Meeting them.

Responsible for planning organizing, monitoring & participating in sales promotional activities across the state.

Responsible for market expansion by opening & establishment of new Sales Promoter Outlets and Dealers throughout the state by exploring virgin markets.

Training Modules Planned and Executed with the Route-Trainers on Product Knowledge, Soft Skills & Selling Skills for the entire Sales Promoters, Team-Leaders and Rural Sales Executives.

Combating the competition sales & strategy by watching them very closely and having a counter scheme and strategy for the same. Responsible for preparing reports to present in the Review Meets meet held quarterly & annually.

Sales Executive, Bhubaneswar reporting to Team Leader,

Responsibilities:

Responsible for formulating marketing strategies, sales procedures, sales forecasting, sales promotion .

Responsible for planning organizing, monitoring & participating in fairs & sales promotional activities

across the Bhuabaneswar.

DECLARATION

I do hereby declare that all statement made are true and complete and correct to the best of my knowledge and belief.

Date- Birendra Kumar Sathua

Place-

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