Marketing Social Media

KEVIN MEILINGER

**** *. ***** **., ******, CO *0236 720-***-**** *****.*********@*****.***

MARKETING, COMMUNICATIONS & BUSINESS DEVELOPMENT PROFESSIONAL

Award-winning creative marketing professional with 20+ years experience leading brand strategy, communications and sales-driven marketing initiatives

Extensive background in digital, Social and content-driven marketing development through solid messaging/positioning, SEO/SEM/PPC and online media strategies

Seasoned marketer orchestrating leading-edge marketing programs and campaigns designed to effectively drive corporate and product brands, demand/lead generation and sustainable revenue growth

EXPERIENCE

Current

2015-2016

Director of Global Content Marketing ViaWest

Development and management of all content marketing strategy, tactics and resources for international data center and cloud technology provider. Resources include all demand/lead generation messaging, collateral, social media, public relations, blogs, video production and digital advertising, which has been instrumental in double-digit growth during the last two years and the eventual merger with Peak10.

Global Marketing Consultant Appia Communications

As a consultant, I directed marketing strategy and tactics for national telecommunications provider, including relaunch of website, new collateral, video production and lead generation program built from the ground up to support the buyer’s journey and increased customer acquisition. Efforts produced significant growth for Appia’s online presence, market visibility, channel growth and increased revenue.

2013-2015

Global Marketing Director/Inside Sales Director Bleum & Bleum Commerce

Developed and managed marketing strategy, tactics and international marketing teams in US, EMEA and Asia. Implemented end-to-end campaign strategy producing significant increases in overall brand equity, visibility, social community and lead generation. Programs enabled substantial growth in multiple markets and vertical industries.

2009-2013

CMO/Founder Colorado Technology Partners & Denver Biz Tech Expo

Co-founded the organization and created brand identity, marketing strategy and tactics for CTP strategic partnership of more than 20 technology firms in Rocky Mountain region. Developed and launched Denver Business Technology Expo in partnership with CTP, now in its 6th year representing technology providers throughout the US.

2007-2011

VP of Marketing IronWare ERP & Business Intelligence

Developed marketing strategy and tactics for launch of IronWare brand, website, collateral, social media, digital marketing and events throughout the US. Awarded Microsoft Marketing Excellence for ERP/CRM/BI campaigns in the Rocky Mountain region. IronWare became the leading provider in the region and was acquired.

2001-2006

Director of Marketing for North America Plasmon/Philips Corporation

Developed marketing strategy and tactics for DVD, Tape and Blue Laser storage technologies. Working with the Sony go-to-market team, we launched Ultra Density Optical and Blu-ray in the US, EMEA and AsiaPac, the new standard of professional and consumer optical drive and media technology. Tripled demand/lead generation and doubled market share in 18-month span.

1996-2001

Marketing/Creative Director for North America IMR/Captaris/Open Text

Directed all marketing communications and creative initiatives for IMR and industry-leading Alchemy enterprise storage software solutions, including award-winning presentations, videos and channel resources for 100+ vendors worldwide. Grew annual revenues from $1M start-up to more than $30M in under two years to eventual merger with Captaris, IPO and acquisition by OpenText.

EDUCATION

1992-1996

Bachelor of Arts / 1996

Technical & Business Communications, Metropolitan State University

Technical writing, computer science, web development, business administration

TECHNOLOGY EXPERTISE

Design Software: InDesign, QuarkXPress, Photoshop, Adobe Premier, ImageReady, After Effects, Illustrator, Adobe Creative Suite, MS Project, Video Editing systems, 3D Modeler

Web/Multimedia: ColdFusion, Flash, Dreamweaver, Fireworks, Search Optimization, CMS, WordPress, Kentico, Joomla, HomeSite, ASP, Java Script, Prezi

ERP/CRM/BI: Microsoft Dynamics ERP/CRM, SalesForce, Pivotal, Targit BI, sales & marketing automation, Marketo, HubSpot and Hootsuite

AWARDS

Microsoft Excellence in Marketing (multi-touch campaign creation for MS Dynamics)

Outstanding Advertising Concept (KOA / Colorado Technology Partners)

Silver Peak Award for Educational Video Production ITVA (International TV Association)

RESOURCES

LinkedIn Profile: https://www.linkedin.com/in/kevinmeilinger

Online Portfolio: http://www.behance.net/meilinger

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