Marketing Manager
Resume:
SOWMYA U
https://www.linkedin.com/in/sowmya-udayashankar-aba90711/
***, *** ******, ****, *** #131 +1 (408)797- 4258
San Jose, CA 95134. ******.*@*****.***
SUMMARY
A highly motivated and result oriented candidate aspiring to establish a career in digital marketing seeking an internship role to be part of the dynamic work environment and contribute to the growth of the organization by leveraging my skills. Currently pursuing Digital marketing nanodegree program from Udacity. ADVERTISING SKILLS: Moz, SEM, SEO, Google AdWords, Facebook Ad Manager, MailChimp, Google Analytics, Hootsuite.
OTHER SKILLS: Adobe Photoshop, Corel Draw, Microsoft excel, PowerPoint. PROJECTS
Content Strategy
• Created an engaging blog with images, focusing on content marketing and marketing strategy.
• Published a blog on social media platforms like Medium, LiveJournal, and LinkedIn. Facebook Campaign
• Created Facebook Ad campaign using Business Manager/ Ads Manager.
• Designed creatives, created custom audiences, monitored campaign and modified parameters to lower Cost per Result by over 40%.
• Optimized audience segmentation to maximize reach. Google AdWords Campaign
• Performed keyword research, conversion rate optimization, copywriting and A/B testing on the campaign.
• Defined and documented B2C customer persona, campaign goals, KPIs and results in PowerPoint. SEO Audit
• Performed head and tail keyword research using Moz keyword explorer and ranked keywords.
• Performed site Audit analysis on B2C site to optimize meta tags, alt tags images, backlinks, responsive design, page load times.
• Performed backlink audit with Moz open site explorer, Researched the links off-page and built strategies with SEMrush, tested site performance using Google Page insights and think with Google.
• Created content Strategy based on high performing keywords. Email Marketing
• Created email copy, scheduled activities for testing, dispatching and analysis of metrics in MailChimp in keeping with CAN-SPAM requirements.
• Scheduled activities for testing, dispatching, and analysis of metrics.
• Calculated conversions on open rate and bounce etc. ACHIEVEMENTS
Received a certificate for Top 10 campaigns on Facebook from Udacity. Page 2 of 2
EXPERIENCE
Samsung India Electronics Ltd. Bangalore, India June 2013- April 2016 In-store Marketing & Visual Merchandising.
• Achieved 90% of brand visibility in the market by planning & execution of glow sign boards.
• Increased 60% brand presence by planning & execution of In-store brandings for product launches, new Initiatives & sales promotional activities.
• Hands on experience in handling, negotiating with different agencies & vendors for day to day operations.
• Achieved 100% monthly planogram implementation at all exclusive stores & multi-brand retail outlets.
• Successfully completed a project on demo deployment which included its usage & maintenance which resulted in 90% sales hygiene.
• Initiated, designed & published a regional retail monthly newsletter, which was added in the Best practices of the company.
Mahindra retail Pvt Ltd.- Mom & me & Beanstalk. Bangalore, India August 2012- March 2013 Deputy manager- Visual Merchandising & In-store marketing.
• Designed visual merchandising concepts & marketing promotions for all format stores.
• Created & executed planograms for both apparel & non-apparel products.
• Successfully planned & launched in-house brands at exclusive stores.
• Created exclusive store dockets with complete asset data.
• Identified & created marketing space which resulted in 15% increase in store returns.
• Regular analyzation of marketing campaigns to increase efficiency. Future Group. - Big bazaar. Bangalore, India January 2010- April 2012 Deputy manager- Visual Merchandising & Brand management.
• Increased footfall at the store by 40% by revamping the weak categories, within budgets & deadlines.
• Innovated & developed new props & signage for better navigations & communication.
• Trained store staff on sop’s's & brand management.
• Budget management & commercial process through SAP.
• Designed & conducted periodic contests in the region to motivate team & drive results. Aditya Birla retail ltd.- Madura garments - Van Heusen. Bangalore, India June 2008- March 2009 Assistant manager- Visual merchandising & In-store marketing.
• Developed & standardized the brand merchandising display guidelines & elevations for the entire brand.
• Successfully designed & executed cost effective trade shows & promotional events.
• Completed 50 stores renovation with new promotional plans before the festive season across India.
• Created brand guidelines module & conducted a workshop for stores, sales & vm staff at national level. EDUCATION
Bangalore University- Bachelor of Commerce (Marketing) June 1998- October 2001 Udacity- Digital Marketing Nanodegree Program June 2017- August 2017
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