Lesly Jean

** ******* ****

Upper Darby, PA *****

ac2otg@r.postjobfree.com

610-***-****

Summary

Highly innovative and productive professional with the ability to work well with little supervision and meet tight deadlines in a high-pressure environment. A self-starter with exceptional Interactive Digital Marketing and Project Management skills.

Acquired Skill Sets

Multi-Channel Data & Analytics

Develops digital analytics best practices, customer data analysis methods and campaign optimization plans. Produces solution design; Creates tech and tag designs, Manages TMS –Tag management system and manages tags independently. developed a KPI framework. Driving the digital analytics strategy for manipulation and transformation of data into actionable models/metrics through advanced analytics using Adobe Analytics (Site Catalyst / Omniture)

Digital

Web Application Development, iPad iDetail Development, Responsive Website design, Interactive web-based animation/video development. Development of native iOS based iDetail apps as well as responsive web apps capable of delivering the same content to various platforms such as desktops (iOS or PC), tablets (iPad or Android) or smartphones (iPhones or Android)

Employment

03/2016 – Pres Digital Capabilities Strategy Manager for Analytics

Bristol-Myers Squibb (BMS) – Princeton, NJ - Contract

Responsibilities:

Serve as on-site Digital Capabilities strategic point-person for stakeholders as the primary source of information relating to Site Analytics and Tag Management technologies and projects

Collaborate with highly cross-functional team of technical/non-technical stakeholders on Measurement Planning and Technical/Business Requirements

Refine and prioritize requirements and needs, identifying and addressing functionality gaps and often-conflicting information

Develop/document with Engineering, the solutions design documentation for tracking across both new implementations and re-launched Web sites

Co-manage/assist Engineering with implementation of and integration between Web analytics, TMS and related technologies

Coordinate the testing and QA of all work with Engineering, leveraging methods and processes to validate accurate data capture, functionality gaps to be compliant with approved Measurement Plan

Troubleshoot agency tracking compatibility, conducting periodic audits

Support the Digital Capabilities team in tracking progress of new implementations and ongoing customizations

Deliver ongoing front-line analytics technology support to Analyst(s), providing expertise on capabilities, potential customizations and impact assessments; help vet technologies

Continuously strive for excellence in processes, efficiencies, standards and data quality

Facilitate the implementation, deprecation and maintenance of all site/event tags leveraging TMS (where possible)

Evangelize analytics cultural mindset by educating and partnering with stakeholders, cultivating Encima and DO team relationships

Provide training support on Site Analytics and Tag Management tools to stakeholders

04/2015 – 03/2016 Multi-Channel Digital Analytics Specialist

GlaxoSmithKline (GSK) – Philadelphia PA - Contract

Responsible for facilitating communications between stakeholders; weekly updates to senior management; organize meetings with stakeholders; increase project/product awareness or knowledge; promote cooperative relationships between stakeholders

Deliver customer segmentation and targeting, and convert analytic findings into customer insights that power marketing strategies and campaign programs

Act as thought leader and advisor to leadership team, collaborating with functional leads (Activation, Account Management, UX, Creative, Technology, etc.) to ensure that marketing plans and decision-making are data-driven

Develop sophisticated modeling tools that correlate activities with customer outcomes, and recommend ideas and initiatives with the goal of improving marketing performance (CPA, CLV) and customer outcomes (attach rates, retention rates)

Develop, maintain, and communicate marketing/customer KPIs and dashboards. Help Marketing focus on critical customer outcomes and metrics

Provide Web analytics and standard web metric reporting on a weekly basis utilizing Adobe analytics (Omniture), Google Analytics and several other 3rd party report suites to provide a comprehensive view of the customer journey on the web

Expertise in solution design, tag implementation, tool integration, testing and optimization, reporting design and analysis for Adobe Analytics (SiteCatalyst), Google Analytics and other web analytics tools

Developed the overall organizational change management strategy and work plan as well as developing and implementing the associated deliverables

Implemented a process of identifying the individuals or groups that are likely to affect or be affected by assigned projects, and sorting them according to their impact on the project and the impact the project will have on them

Implemented a strategy for reaching target audiences using multi-channel communication such as email campaigns, webinars or live chat. Was the thought leader in deciding who to target, when, with what message and how. Develop software instructions help stakeholders/users be more successful on their own, improving how easily those products gain acceptance and reducing costs to support them

12/2013 – 03/2015 Senior Digital Project Manager

Bristol-Myers Squibb (BMS) – Princeton, NJ - Contract

Demonstrated expertise in all phases of Digital analytics implementation using Adobe analytics (Omniture)

Able to quickly gain an understanding of client’s industries, business and project objectives

Interface daily with clients as the primary point of contact

Analyze and prioritize project activities and client needs, while establishing realistic deadlines

Achieve consensus among diverse and dissenting viewpoints, while effectively translating ideas into prioritized and actionable steps

Create, maintain and present project plans and other relevant project documentation

Create project status reports, timelines, milestones and deliverable progress materials for our clients

Manage internal team workflow and Content Strategy/Management (Site.com & AEM)

Able to collaborate with and lead teams of information architects, graphic designers, copy writers, HTML developers, Flash developers, and programmers to problem solve and execute project challenges while delivering high quality on time and on budget (Veeva, Veeva Vault)

Have a “can-do” attitude that fosters a positive productive working environment, especially in stressful or pressured situations

Be flexible, organized, open to feedback with excellent follow-through skills

Able to thrive in an entrepreneurial environment and provide hands-on troubleshooting and best available solutions

Balance a sense of urgency with calm and confident demeanor

Work effectively as part of a team or independently to meet agreed-upon deadlines

Travel to client locations for meetings as needed

12/2012 - 12/2013 Senior Interactive Project Manager

McCann Torre Lazur – Parsippany, NJ - Fulltime Staff

Perform all duties of a Scrum Project Owner

Create user-stories with user acceptance criteria

Develop and manage content management and workflow and operations across multiple channels and tools

Develop specifications, both at the functional element level and using user stories

Gather requirements from business team

Translate business specifications into technical specifications, sometimes working both from internal program documentation and explicit business specifications gathered by business analysts

Basic Wire framing

Implement enterprise-wide digital analytics (WebTrends)

Complete and document user acceptance testing

Document bugs, issues, and tasks

Retrofit current projects into new project management methodology

Update and monitor project tasks and plans

Develop presentation materials

01/2012 - 03/2012 Digital Project Manager

Digitas – Philadelphia, PA - Consultant

Core Responsibilities

• Manage multiple projects at a time with multiple (shared) team resources.

• Manage project tasks and documentation for projects including statements of work, cost estimates,

requirements documentation, project plans, budgets and forecasts, resource allocations, meeting

summaries, invoices and project briefs.

• Lead quality assurance for all project deliverables

• Lead client meetings, internal and external status meetings

• Coordinate and lead a shared, cross-functional through all project stages

• Collaborate with colleagues on resource planning and management

• Communicate effectively with internal and external stakeholders, regarding all aspects of a project

• Assist clients with goal-setting and development of success criteria

• Identify and communicate budget and time implications of project scope modifications

• Able to see the big picture and deep dive into the tasks to support the team and their deliverables.

01/2007 - 12/2010 Interactive Project Manager

Mizuno USA – Atlanta, GA - Full-Time Staff

To develop, manage, and execute Mizuno USA’s internet/e-commerce strategy and implementation, consistent with company vision and strategic direction.

To gather consumer insights and trends and further drive forward brand awareness, brand familiarity, brand associations, and purchase intent through digital means and media vehicles, including Mizuno USA website, related industry and consumer sites, social networks, partner sites where brand may be presented. To enhance brand image and brand presentation throughout the digital media spectrum. Managing and updating content on the various Social Media Platforms.

Responsibilities include assisting in website presentation, website content, site optimization, search engine marketing, search engine optimization, link optimization, social media networking, brand presentation on-line, on-line partnerships, etc.

Serves as the primary liaison to the business unit managers, consumer relations, customer support and Upper Management.

Establishes content update timelines and goals. Coordinates website review meetings at least monthly with predetermined division contacts.

Evaluates projects, assesses web strategy and deliverables, refines project plan, gets buy-in from stakeholders, and then executes; this includes strategizing what content is needed, editing existing/provided content, addressing navigational impact, identifying promotional needs and cross-linking opportunities, obtaining necessary graphics, etc.

Combines aspects of both web editor and project manager to strategize, develop, and deliver content for website.

Handles assigned projects from start to finish, following established processes and guidelines.

Customer Facing and Managed Application Services

Daily updates/edits to news feeds and features, images, poll questions. Ensure all content issues are resolved prior to posting new information.

Develop business process and workflow for the review and control of content to the web site. Adhere to electronic publishing standards for editing and content management.

Create and maintain web content using Adobe Flex 4, Flash Actionscript 3, XHTML 1.0 Transitional, CSS 2.1, XML, JavaScript, Lotus Script, Notes Domino Formula Language, Dreamweaver CS5, Fireworks CS5, Adobe Scene 7, Web Analytics and Web Statistics

2005-2007 Project Manager/ Business Intelligence Developer

JWT Atlanta – Long-Term Contract

Responsibilities:

Create a variety of ASP.NET applications that interact with web services and client/server side development. Full life cycle development for various Business Intelligence applications. Perform data analysis to analyze data using commercially available tools such as SPSS, and Crystal Reports. Working with clients to ensure their needs are being met. Participate in project management duties and build strong client relationships. Implementation of web-based business solutions. Good analysis skills, coding and testing experience. Good understanding of business-to-consumer, business-to-business and business-to-employee models of Internet solutions.

Implement new user interface features including developing and recommending UI design patterns, policies, coding standards, guidelines and procedures.

Designing and producing data reports using SQL Server Reporting Svcs. 2005 with data from multiple vendor sources. Data warehousing and modeling. Developing/supporting reporting tools and applications.

Create Flash 8 controls. Experience with using XML data in Flash. Create Flash controls integrated into existing HTML pages to create a more personalized and engaging experience for the user. Experience integrating Flash applications with other client-side and server-side technologies. Implement a Flash component framework for interactive content delivery, which ensures performance, functionality, and flexibility. Design and implement the user experience of rich multimedia application software using Flash and Action Script.

2002-2005 Project Manager/Web Content Developer

The New York Hall of Science – Full-Time Staff

WebMaster for www.tryscience.org – A Web-based Science Center for kids. It offers interactive educational content using adventures, experiments, field trips, and live cams. TryScience.org is a partnership between IBM Corporation, The New York Hall of Science and The Association of Science Centers.

Responsibilities:

Create and maintain web content using Flash, HTML, CSS, XML, JavaScript, Notes Domino Formula Language, Dreamweaver, Fireworks

Quality control and testing of the Web multimedia elements and User interfaces

Technical oversight of servers, network, web site and Lotus Notes (Windows 2000) infrastructure for Queens, NY and Boulder, CO sites.

Develop and maintain web-based tools for use by TryScience team.

Manage content staging and e-publishing using IBM’s E-Pub tool.

Used WebTrends to implement Dynamic Search providing high level of clarity to marketing campaigns.

SurfAid (Web Stats) administration and configuration.

GIS Application Implementation (ArcView, MapInfo)

Maintain the online system, resources and reports.

Manage the day-to-day activities including content development and production.

Coordinate communication among stakeholders.

Serve as key contributor and participant at technical reviews.

Evaluate external technologies and strategically identify opportunities to implement them internally.

Conduct Return on Investment (ROI ) analysis for critical projects.

Prepare portfolio-level reports for senior management.

Work with senior management to define business and project strategy.

Develop timelines and communicate cross functionally and to senior

1990-2002 Multimedia Web Developer

Merrill Lynch & Co., Inc. – NYC, NY - Full-Time Staff

Responsibilities:

Utilizing software such as MapInfo, PowerPoint, MS Excel, MS Word, CorelDraw, Adobe Illustrator, to create pitch books and slide presentations

Re-created logos, scanned and retouched photos using Photoshop

Selected as Logo quality assurance operator. Proofing all logos and giving other operators direction to increase quality of output to client

Created various Databases for use with GIS Application (ArcView, MapInfo)

Responsible for the design and development of various internal websites using HTML, DHTML, JavaScript, Java Applets and Flash streaming technology

Used WebTrends to shift analysis from detailed web data to business metrics

Education

Present New York Institute of Technology -- Bachelor of Science (Interdisciplinary Studies:

Computing, Math and Biology) Expected in July 2016. Fluent in French.

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