Social Media Customer Service

Contacts: +1-703-***-**** **********@*****.***

Mohamed El-Labban Work Experience:

**** **** **** ***** **, Apt.213 Arlington, VA - 22202

Broadcasting Board of Governors- MBN, Washington D.C.

www.alhurra.com www.radiosawa.com www.irfaasawtak.com

Social Media Community Manager Dec 2015 - Now

Build large online communities by discovering the most relevant topics, create content that matches campaign objectives, and ensure ongoing audience communication and engagement.

Create different types of digital content including videos, infographs and programs.

Develop community growth strategies on engagement through online initiatives and campaigns.

Devise and execute community operational strategies based on data analytical reports.

Alaraby TV Networks, Istanbul, Turkey

www.alaraby.tv

Social Media Producer Lead Apr 2015 – Nov 2015

Lead innovative and creative team to create new story videos and provide editorial guidance.

Manage programs to help engage and highlight top stories to online communities.

Set strategic plans for the digital media team based on data analysis in order to enlarge online communities over social media platforms.

Build relationships and communications with bloggers, influencers and productions companies.

SosyalUS, Istanbul, Turkey www.sosyalus.com

Senior Content Strategist Dec 2013 – Aug 2014

Lead innovative team, plan the strategy of social media accounts, video productions of the TV programs from content, timeline, and discussed topics.

Building online communities for Sosyalus programs on facebook.

Develop and maintain good contacts with social media influencers in journalism, entertainment, initiatives and entrepreneurship to promote for the content wider in MENA region.

Develop strategic insights through the use of various social media monitoring tools

Social Eyez, Cairo, Egypt www.social-eyez.com

Social Media Research Executive Aug 2011 – April 2013

Manage several online accounts and plan strategies for developing of social media campaigns and social media measurements.

Assure data validation, cleansing, collection, and reporting about the client on social media platforms.

Use good research skills and familiarity with data sources on varies social media platforms.

Prepare reports summarizing the results of social media campaigns.

IHS, London, UK www.ihs.com

Social Media Content Analyst March 2014 – Now (Remotely)

Provide analysis, initiate recommendations for trending topics in MENA region according to business needs, and translate from Arabic to English.

Research and administer social media tools on a weekly basis.

Monitor and evaluate social media trends for the required topics.

Projects:

Hayat Convoy

www.hayatforsyria.org www.facebook.com/hayatforsyria

Communications Officer Feb 2013 – Sep 2013

Manage and moderate social media and online campaigns for the convoy activities.

Raise public awareness and shedding light on the humanitarian situation and needs of the Syrian people.

Create different stories about the struggle of civilians in Syria.

Demaghak

www.demaghak.com www.linkedin.com/company-beta/1022973

Co-Founder and Managing Editor Sep 2010 – June 2011

Manage team of 12 members of writing, editing, designing and technical backgrounds.

Plan, develop, and implement strategies for growing online communities for the project.

Use creative content to promote for the project and interact with the fans among all social media platforms.

Achievements and Rewards:

Building a community of 2M active facebook users on RYV platform on countering extremism topics.

Launched digital campaigns that generated 5 million likes on facebook, 100K followers on twitter and millions of interactions across all social networks for Alaraby TV networks in 6 months.

Leading team that produced video stories that reached 10M views every month.

Collecting 1 million EGP donations through online campaign to support the Syrian refugees.

Merit scholarship from Kadir Has University to pursue MA in New Media.

Golden prize from “AMEC Awards” in Social Eyez for the best social media measurement.

Bronze prize in the Egyptian competition of “Awareness of Public Service”.

Member of the supreme council of the Egyptian Students Union.

Extra-Curricular Activities:

Participated in the European training in “Cultural and Creative Sector Management” that organized by the European Union National Institutes for Culture that was held in Morocco and Lebanon.

Participated in the sessions of “Reacting against online hate speech” hosted by the European Youth Council in Budapest, Hungary.

Participated in the international student week in Ilmenau “ISWI” in Germany. ISWI is the biggest international conference in Germany and the second biggest international conference in Europe.

Participated in the “Conflict Resolution and Negotiation” workshop hosted by Sabanci University and UN-Habitat in Turkey.

Participated in the “United Nations Alliance of Civilizations Forum” hosted by the UN in Qatar.

Skills:

Writing, storytelling, strategic planning, community management, audience development, content creation, account management, recruitment, networking, talent acquisition, customer service, management, content analysis and research.

Spoken Languages: Arabic, English, Conversational Turkish and Fair French

Education:

Postgraduate:

MA (Major: New Media) Kadir Has University. Istanbul, Turkey. Nov 2015

Erasmus Program, Mondragon University, Spain June 2014

Diploma (Major: Turkish Language) TOMER. Istanbul, Turkey. July 2013

Diploma (Major: HRM) Knowledge Academy. Cairo, Egypt. Aug 2010

Undergraduate:

BA (Faculty of Commerce - English Section) Cairo University. Benisuief, Egypt. June 2007

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