Marketing Manager

DIANNE GAY

Metro-Atlanta, GA

Phone 678-***-****

E-Mail: ********@*****.***

www.linkedin.com/in/diannegay

SKILLS SUMMARY/OBJECTIVE

Highly experienced as an office manager, events planner, and public relations manager. Excellent organizational skills, quick adaptability to change and multi-tasking. Highly effective in working with a wide variety of personality types. Impeccable work ethic. Creative, energetic, and eager to join a team of others with the same enthusiasm for excellence.

ACCOMPLISHMENTS

Developed highly successful professional education seminars sought out by licensed professionals in the mental health field for their quality and excellence in management.

Successfully managed revamps of company websites resulting in a Web Health Excellence Award in 2003.

Successfully managed revamps of company marketing collateral materials and brochures to maintain consistent company branding. EXPERIENCE

February 2016 – September 2017 Foundations Recovery Network & Talbott Recovery Atlanta, GA

Georgia Marketing Coordinator

Plan and manage CE Seminars for Professionals at Talbott Dunwoody, Talbott Columbus, Foundations Roswell, and Foundations Midtown.

Facilitate email marketing for Talbott Outpatient & FRN Atlanta CE Events.

Assist with development and implementation of Talbott Marketing Plans. Attend planning meetings as necessary.

Collaborate with Talbott and Foundations Georgia outpatient facilities on marketing campaigns and strategies.

Preduce monthly E-News and/or Special Announcements for Talbott Recovery and FRN Atlanta facilities, as requested.

Collect updates from Talbott Recovery for Monthly Outpatient Internal Newsletter prepared by Outpatient Marketing Coordinator.

Manage Social Media Posts for Talbott Recovery.

Monitor and coordinate updates to Talbott website and FRN Atlanta web pages.

Ongoing collection of Talbott admissions data by program, referral source, and payer for weekly and monthly reporting purposes.

Attend regular monthly Talbott Campus Meeting and other staff meetings as scheduled.

Participate in quarterly update calls with Talbott and FRN Marketing Team.

Participate in regular review calls with Outpatient Marketing Coordinator.

Work with FRN Conference Team at annual events as assigned.

Assist Atlanta Heroes 6k and other 6k Teams as needed.

Regularly visit and interact with staff at FRN Georgia Outpatient facilities to be recognized by staff and to offer my help with projects as necessary.

Order business cards and marketing materials for Talbott Recovery and FRN Atlanta Outpatient facilities, as needed.

Accomplish organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value. DIANNE GAY – ********@*****.*** 678-***-**** PAGE 2

Visit/work in Nashville offices as requested.

Perform other duties as required or assigned.

Manage Talbott’s conference participation calendar and get them registered to exhibit at these events (I also list these events on the website)

Plan Full Site Visits for professional organizations who visit Talbott regarding our Professionals Program. These events are not just tours. They involve coordinating travel for visitors and scheduling meeting agenda with visitors and Talbott Clinical Staff for the day of visit.

Search for opportunities and arrange speaking engagements for clinical staff – at conferences, seminars, webinars, etc.

September 2009 – February 2016 Talbott Recovery Atlanta, GA Project Manager: Educational Services

Manage production of public relations and marketing related materials for the facility to maintain consistency in product branding. Includes monthly E-newsletter, weekly E- Blast, brochures, website, posters, photographs, etc.

Coordinate the presentation of high quality professional education seminars designed to meet the needs of the various licensed professionals who would also be potential referral sources for the facility.

Hire speakers, negotiate fees

Prepare promotional materials (print and electronic) and manage marketing of events (through bulk mail, Constant Contact Event Marketing, email, website, etc.)

Manage CE application and reporting processes with State Agencies

Create and maintain Access Database to handle registration, CE certification, agency reporting, and budget outcomes.

Plan and coordinate Family Lecture Events.

Plan and coordinate periodic educational inservices for Talbott clinical staff.

Identify national, regional and local conference opportunities, and manage submission of medical/clinical staff members for speaking opportunities.

Manage company website by working with web developer and SEO provider to insure current, relevant and accurate information. Able to make local updates directly to site through WordPress.

Content Manager for all Talbott Social Media.

Assist with preparation of annual department budget requests and manage departmental budget tracking on an ongoing basis.

Plan annual budget requests for department and manage day-to-day expenses with up to date tracking of budget status

Prepare monthly budget variance reports

Prepare monthly admission & referral statistical reports for Senior Management.

Manage logistics involved in Site Visits to Talbott Recovery.

Coordinate all aspects of facility participation in industry trade shows and conferences

Handle registration and material handling through convention services

Maintain and ensure all necessary equipment and marketing materials are ready and in place in time for event

DIANNE GAY – ********@*****.*** 678-***-**** PAGE 3 July 2011-December 2014 Georgia Professional Health Program, Inc. And ASAM-Georgia Chapter Atlanta, GA

Planning & Management, Office Administrative Services (Independent Contractor)

Planning and management of annual education conferences and participant retreats.

Work directly with Governing Board and Planning Committee to solicit, hire, and coordinate logistics for all presenters for events.

Prepare promotional materials (print and electronic) and manage marketing of events (through bulk mail, Constant Contact Event Marketing, email, website, etc.)

Manage CE application and reporting processes with State Agencies

Create and maintain database to handle registration, CE certification, agency reporting, and budget outcomes.

Manage funds in and out of organization PayPal accounts and assist with monthly reconciliation of financial accounts.

Create and maintain company forms for contracting, reporting, applications, etc.

Manage creation and production of company co-lateral materials (brochures, business cards, invitations, etc.)

July 1982-April 2009 Ridgeview Institute Smyrna, GA Public Relations/Office Manager

Manage production of marketing collateral materials to maintain consistency in product branding. Includes quarterly newsletter, brochures, website, posters, photographs, etc.

Coordinate the presentation of high quality professional education seminars designed to meet the needs of the various licensed professionals who were potential referral sources.

Hire speakers, negotiate fees, make travel arrangements

Prepare promotional materials (print and electronic) and manage marketing of events (through bulk mail, email, website, etc.)

Manage CE application and reporting processes with State Agencies

Create and maintain Access Database to handle registration, CE certification, agency reporting, and budget outcomes.

Prepare and manage departmental budget.

Plan annual budget requests for department and manage day-to-day expenses with up to date tracking of budget status

Prepare monthly budget variance reports for Senior Management

Prepare monthly admission/referral/contact reports

Promote the facility through local media, industry trade shows, local advertising, internal and external marketing, etc.

Manage the day-to-day activities of the Marketing Department to ensure smooth operation and compliance with facility policies and procedures.

Provide administrative assistance duties for Senior Manager and Sales Team of seven individuals.

Coordinate all aspects of facility participation in industry trade shows and conferences

Handle registration and material handling through convention services

Maintain and ensure all necessary equipment and marketing materials are ready and in place in time for events

Manage scheduling and usage of onsite meeting facility.

Coordinate Speakers’ Bureau for community education. DIANNE GAY – ********@*****.*** 678-***-**** PAGE 4 ADDITIONAL POSITIONS HELD

Community Education Coordinator

Administrative Assistant to Executive Vice President

Marriage Enrichment Workshop Leader

Accounting Assistant/Payroll Coordinator

Computer Operator

ADDITIONAL SKILLS

Coordinate planning of special events such as holiday parties, large off-site multi-day conferences for professional community.

Proficient in use of Microsoft Office (Word, Excel, Access, Outlook, PowerPoint)

(both PC and Mac systems)

Graphic Design experience with QuarkXpress

Quickly and easily adapt to new computer software.

Excellent written and verbal communication skills.

Excellent customer service skills.

EDUCATION

National Honor Society High School Graduate

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