Marketing Sales

CHRISTIAN SCHOENENBERGER

**** ****** *** • Wheaton, Illinois 60189

708-***-**** • **************@*****.***

EXECUTIVE SUMMARY

Talented marketing and sales professional with proven ability to successfully analyze an organization's critical business requirements, identify deficiencies, and capitalize on potential opportunities. Able to introduce new innovative technology and product development with cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer loyalty. Adept at communicating with board members, senior management, employees, and vendors to coordinate overall marketing and sales efforts.

CORE COMPETENCIES

● Strategic/Tactical Planning ● Product Development ● Promotion Planning and Execution

● Database Marketing ● Branding ● Market Research

● Revenue Production ● Sales Training ● Problem and Analysis Resolution

● Project Management ● Social Media ● Staff Development and Mentoring

EDUCATION

University of Chicago - December 2006 - June 2007 - Executive Education Diploma

Western Illinois University – August 1992 - May 1996 - Bachelor of Science

Tennis Team Club Lacrosse Team Delta Sigma Phi Fraternity University Crisis Line Operator

WORK EXPERIENCE

Finance of America Commercial – Northbrook, Illinois

VP of Marketing – September 2016 – Present

Started as Jordan Capital Finance and sold to become Finance of America Commercial in February 2017. Created and executed marketing strategy and sales lead generation/tracking initiatives. Responsible for all email campaigns, marketing collateral, digital advertising, and social media initiatives. Forged deep marketing relationships with lead providers, investors, brokers, and builders.

Key accomplishments include:

Revised the online application process and implemented business rules for online applicants

Revised and created a new portfolio of marketing collateral

Managed CRM email marketing database and campaigns

Transitioned all Jordan Capital Finance marketing strategies, collateral, CRM database, social media, LOS forms, and conference signage to Finance of America Commercial within 30 days

BMO Harris Bank – Naperville, Illinois

AVP of Retail Sales Effectiveness – April 2012 – July 2016

Created and executed home lending marketing and sales initiatives for all of BMO Harris North America (300 individuals covering more than 650 branch locations). Worked with all retail lines of business to effectively roll out home lending marketing campaigns, contests and technology to 10,000 retail branch employees.

Key accomplishments included:

Grew mortgage fundings over 38% in four years

Managed all communication resources to engage sales teams across every retail line of business

Launched Facebook and LinkedIn social media pilots for BMO Harris North America

Averaged over $6 million in mortgage fundings through monthly Home Lending Awareness Day’s

Responsible for managing all Home Lending local advertising and Loan Officer marketing efforts

Created a home lending SharePoint site to communicate initiatives that impact both mortgage and retail lines of business

Chairman of the Leadership and Development committee and active member of numerous other bank committee’s

CHC Wellness – Chicago, Illinois

Director of Account Management – July 2011 – February 2012

Managed the operations of over 500 corporate wellness clients with a team of six direct reports. Marketed and implemented employee biometric screenings, wellness incentive programs, walking and weight loss programs across the United States.

Key accomplishments included:

Created consistent processes and timelines for all products and services

Built a comprehensive incentive structure for the Account Management team

Designed the methodology for re-allocation and assignment of the Account Manager client loads

Personally managed over 30 corporate clients

MB Financial - Rosemont, Illinois

Marketing Analyst Officer - April 2009 – June 2011

Provided consultation and reporting on marketing initiatives to the Chief Marketing Officer and Executive team of a $12 billion bank with 93 locations. Identified potential markets for key product penetration across all lines of business. Supplied marketing campaign research, profitability, and ROI analysis. Served as the marketing project lead on assigned new products and systems development.

Key accomplishments included:

Researched and implemented a more robust Marketing database system which provided a cost savings of over $90,000 from the previous database system

Researched and implemented a new customer loyalty survey that identified and targeted key segments of potential deposit business within MB’s customer base

Facilitated the relationship with Dun & Bradstreet to cleanse and append commercial customer data as well as prospect data

Implemented a bank wide commercial banking prospect list software which saved the bank 77% of what the previous vendor cost

Marketing lead on the launch of an identity security product called Identity Assure as well as a small business payroll product called Sure Payroll

Created and managed over 100 marketing management reports and customer surveys monthly

Administrator of the marketing Easy Project management solution

Midwest Bank - Melrose Park, Illinois

Vice President of Marketing & Sales - August 2005 - February 2009

Developed and implemented successful marketing campaigns along with product development for a $3.7 billion bank with 29 locations throughout the Chicagoland area. Communicated objectives to all management levels for new and existing programs throughout all lines of business. Managed a team of four officers with an indirect retail staff of 75-100 employees. Created and implementation sales coaching for all marketing campaigns throughout the entire branch network. Supervised all vendor reviews and managed two ad agency relationships. Responsible for a $2.5m marketing budget, audits and compliance reviews.

Key accomplishments included:

Partnered with the executive management team to develop bank marketing plans, strategies, and holding company annual report that are consistent with overall bank’s vision

Combined efforts with ad agency to create a new bank brand and tagline with unified external signage, internal branch environments, print and electronic sales material, and all other bank touch point vehicles for employees, customers, and investors

Managed the successful re-design of the bank and holding company external website, creation of an internal employee friendly interactive intranet site, and creation of an online fulfillment center for employees to order marketing materials and promotional items

Chaired New Products and Services Committee and Electronic Banking Committee. Active member of Fee Income Committee, Pricing Committee, Information Services Advisory Committee, and mentor for the Management Development Program

Managed all advertising delivery channels, ROI, and MCIF software profitability models

Branded new lines of business such as Wealth Management, Groundfloor Advisors (condo and property management dept.), and the partnership with Chicago Bancorp (mortgage company)

Coached retail staff on customer service shop scores which rose 27% in the last six months

Lowered single service households by as much as 25% in three years

Developed a sales culture by combined efforts of a retail incentive program, selecting and implementing a new deposit platform sales system, sales coaching, and creation/implementation of successful sales campaigns

Recipient of two advertising awards in 2007 by the Chicago Financial Advertisers organization for ad campaign work in the Chicagoland Russian, Polish, and Hispanic markets

Raddon Financial Group - Oakbrook, Illinois

Senior Service Bureau Analyst – June 2001 - August 2005

Hired as a Relationship Manager and shortly after created the Service Bureau Division. I was then promoted to a Senior Service Bureau Analyst. Responsible for partnering with bank and credit union senior management to act as an outsourced marketing department that developed and executed the institution’s marketing plans. Provided tactical insight by utilizing integrated data from market research, national consumer research, and consumer product trend research to give financial institutions a comprehensive look at their internal and external market opportunities.

First Chicago/Bank One - Chicago, Illinois

Branch Co-Manager - August 1998 - June 2001

Started as a banker and after 8 months, was promoted into the Co-Manager position. Managed branch staff, operations, audits, and sales goals for both individuals and the branch. Forged deep customer relationships through profiling customer needs, cross-selling solution-based products, and providing outstanding customer service. Individually placed in top 5% of sales company wide for four consecutive quarters and became #1 in Chicago land area for deposit and loan growth in 1999.

Oak Brook Hills Resort and Conference Center - Oak Brook, Illinois

Director of Recreation - August 1996 - August 1998

Started as a fitness center supervisor and after six months, was promoted into the Director position. Managed both indoor and outdoor pool areas, fitness facility, and massage area. Directed a team of 12 staff members including two supervisors that provided a pleasant member and guest experience.

BUSINESS SKILLS

Proficient in usage of software programs including: Easy Projects, MS Office, MapPoint, SharePoint, Constant Contact, Survey Monkey, Hear Say social media platform and both Microsoft Microdynamics/Salesforce.com CRMs

Highly experienced in usage of MCIF systems (Raddon Financial Group’s Integrator, Harte Hanks), Business Objects, Liquid Logics LOS system, and Harland Deposit Platform system Encore

Jack Henry and Fiserv mainframe systems experience

Skilled in database and survey research, product profitability, market segmentation

Optria and ORCC online marketing campaign management systems

Dunn & Bradstreet: Hoovers, Marketplace Gold or Zap Data programs

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