Employee Engagement Marketing Manager

ELIZABETH A. CARTER

*****@**********.***

* *. *** ******, *** 1022 Richmond, Virginia 23219 859-***-****

EDUCATION

GEORGETOWN UNIVERSITY Washington, DC

College of Arts & Sciences: Psychology Major, Studio Art Minor Graduation: May 2015

Cumulative GPA 3.44/4.00

UNCOMMON GROUNDS Washington, DC

Manager January 2012 – May 2015

Co-Manager of one of the largest coffee shops on campus serving over 2,000 customers per day

Employee of the Semester – Fall 2013

Former volunteer at Bright Beginnings, Washington, DC.

WORK EXPERIENCE – PROJECT MANAGEMENT & MARKETING

UDIG TECHNOLOGY CONSULTANTS Richmond, VA

Employee Engagement Marketing Manager January 2016 – Present

Responsible for leading employee attraction, onboarding, and retention marketing throughout UDig offices reporting directly to the Vice President of Marketing and Strategy and CEO.

oSpearhead marketing initiatives toward job seeking students by establishing relationships with career counselors, technology professors, and alumni board members at key universities. Recent graduate applicant pool rose by ~30%.

oBuilt new hire onboarding and orientation program consistent with company goals and ideals, intended to provide a sense of overall UDig community accordant with current UDig branding/messaging.

oPioneer ongoing internal transparency and inclusion initiatives and create blog posts to increase awareness and interest in UDig culture and offerings. June 2016 post rendered most organic "click through" rate of all blog posts.

oDirector and producer of all in house media advertising projects bringing brand/culture awareness through an untapped medium.

PROPHET CONSULTING Richmond, VA

Fall Associate September 2015 – November 2015

Led planning for the annual company public service day by compiling background information for the briefing, identifying successful fundraising campaigns for inspiration, and creating brand persona for marketing materials. The result was a revitalized brand positioning, messaging framework, and examples of potential communication materials.

Drove PLAY Studio immersion session for major restaurant chain through identifying innovative culinary experiences for session organizers, which resulted in an expanded delivery model to food trucks.

Uniquely identified to contribute millennial insights that guided functionality in a new music app for an entertainment company.

Analyzed competitive social media and market landscape for multiple clients and internal global innovation team.

MCGARRYBOWEN New York City, NY

Account Management Intern Summer 2014

Analyzed and presented competitive landscape, contributed to Northrop Grumman/McGarryBowen/Vizeum redesign project, and edited news articles for the Northrop Grumman account team.

Led 10-week intern only project designed to make Staples relevant to millennials and presented findings to client.

UBS FINANCIAL SERVICES Cincinnati, OH

Wealth Management Associate Summer 2013

Researched stock performance, organized and analyzed holdings and potential stock choices, created audits for recent fund performances, and evaluated investment matrices.

Designed and implemented new client marketing package currently used by all partners in Cincinnati office.

SKILLS & PERSONAL INTERESTS

PROFICIENCIES: French Language (writing, reading, speaking), Microsoft Office (Word, PowerPoint, Excel), Social Media

INTERESTS: Certified Scuba Diver, Cooking/Baking, Traveling, Yoga, and Horse Racing

COMMUNITY SERVICE: Organized a trip to Argentina to tutor orphans (two weeks); raised $600 for the Freestore Foodbank

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